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All Journal Journal of Indonesian Management
Rizky Adam Fauzi Fadilla
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Smartphone Purchasing Decisions Seen From The Lifestyle and Motivation of Consumer (Survey On Smartphone User In Eureunpalay Vilage, Cibalong District, Tasikmalaya Regency) Rizky Adam Fauzi Fadilla; Rita Tri Yusnita; Barin Barlian
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.936

Abstract

The purpose of this study was to find out the influence of lifestyle and consumer motivation simultaneously and partially on survey purchase decisions on smartphone users in Eureunpalay Village, Cibalong Subdistrict, Tasikmalaya Regency. The research method used is a quantitative method with a causality survey approach. The sample in the study was 100 respondents. Data collection is done using questionnaires. The data analysis used is multiple regression analysis. The results of this study showed simultaneously the lifestyle and motivation of consumers have a significant influence on purchasing decisions. Partially lifestyle has a significant effect on purchasing decisions. Partially, consumer motivation has no significant effect on purchasing decisions.
Co-Authors Barin Barlian Rita Tri Yusnita