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All Journal Agroteksos Jurnal Pengabdian Inovasi Masyarakat Indonesia
waridatun nisa
Universitas Mataram
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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INVESTIGASI STRATEGI PEMASARAN DENGAN PENDEKATAN SWOT PADA USAHA TANAMAN HIAS UD YUKA GARDEN KOTA MATARAM waridatun nisa; dudi septiadi
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 32 No 2 (2022): Jurnal Agroteksos Agustus 2022
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v32i2.738

Abstract

Setiap pebisnis tanaman hias dalam menghadapi banyaknya persaingan harus mempunyai strategi pemasaran untuk mempertahankan bisnis nya. Penelitian ini bertujuan untuk mengetahui faktor-faktor internal dan eksternal di UD Yuka Garden Lingkar Selatan Kota Mataram.Penelitian ini dilaksanakan di Kota Mataram pada bulan Maret-Juni 2022. Analisis data yang digunakan pada penelitian ini adalah Strengths Weaknesses Opportunities Threats (SWOT). Hasil penelitian menunjukan berdasarkan Matrik Grand Strategy, UD Yuka Garden terletak pada kuardan I dengan nilai sumbu X sebesar 1,558 dan sumbu Y sebesar 2,225 yang artinya strategi pemasaran UD Yuka Graden menggunakan strategi Agresif SO. Strategi Agresif SO (Strength Oportunities), pada matrix SWOT merupakan strategi yang menggunakan kekuatan pada faktor internal dengan memanfaatkan peluang untuk menghindari ancaman pada eksternal
Strategi Gerakan Cegah Stunting Menggunakan Metode Sosialisasi di Desa Darakunci, Kabupaten Lombok Timur: Strategi Gerakan Cegah Stunting Menggunakan Metode Sosialisasi di Desa Darakunci, Kabupaten Lombok Timur Nurul Fitri; Nabila Widiawati; Risma Pramudia Ningtyas; Farah Dhiyah Alfini Sarnyoto; Waridatun Nisa; Wahyu Ibnistnaini; Muhammad Dhani Ardha; Qurratul Aima; Salmanto Salmanto; Sopia Novitasari; Saprizal Hadisaputra
Jurnal Pengabdian Inovasi Masyarakat Indonesia Vol. 1 No. 2 (2022): Edisi Agustus
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.852 KB) | DOI: 10.29303/jpimi.v1i2.1471

Abstract

ABSTRACTIndonesia still has a fairly high stunting prevalence rate, which is 24.4% and isstill at the standard number tolerated by WHO, which is below 20%. This is dueto the high rate of anemia and malnutrition in adolescent girls before marriage,so that during pregnancy they produce stunted children.Stunting is a condition of growth and development failure experienced by childrendue to lack of nutritional intake for a long time, repeated infections, andinadequate psychosocial stimulation, especially in the first 1000 days of life. Inthe short term, specific and sensitive nutrition interventions need to be optimized,while the long term strategy needs to be intensified with opportunities forcollaboration between sectors and multistakeholders to ensure sustainability andachieve the stunting reduction acceleration target. In addition, it is necessary toimplement the Public Private Partnership strategy in an effort to enforcegovernance, a commitment to operational elaboration is needed to ensure thestunting prevention program for rural toddlers at 1000 HPK.
Co-Authors Dudi Septiadi Farah Dhiyah Alfini Sarnyoto Muhammad Dhani Ardha Nabila Widiawati Nurul Fitri Qurratul Aima Risma Pramudia Ningtyas Salmanto Salmanto Saprizal Hadisaputra Sopia Novitasari Wahyu Ibnistnaini