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All Journal Jurnal Ekonomi
Anwar Anwar
Faculty of Economics and Business, Makassar State University
Economics, Econometrics & Finance

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THE INFLUENCE OF BUSINESS ETHICS ON CUSTOMER SATISFACTION (Study of the HATI Apparel Business in Makassar City) Aksa Awal Nurananda; Anwar Anwar; Ilham Wardhana Haeruddin; Abdi Akbar; Muhammad Ichwan Musa
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of business ethics on customer satisfaction at HATI Apparel Business in Makassar City. Indicators of business ethics consist of justice, honesty and trust. This type of research is quantitative associative in nature. The population is 471 customers in the January-December 2021 period of HATI Apparel Business in Makassar City. The sampling technique used was accidental sampling with a sample size of 70 respondents. The data collection technique was carried out by distributing questionnaires to customers. The data analysis technique uses simple regression with the help of SPSS version 25 software. The results of this study indicate that business has a positive and significant effect on customer satisfaction, partially on customer satisfaction of HATI Apparel Business in Makassar City. Simultaneously, the influence of business ethics has a significant effect on Customer Satisfaction at HATI Apparel Business in Makassar City.
Co-Authors Abdi Akbar Aksa Awal Nurananda Muhammad Ichwan Musa