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All Journal Jurnal Bina Bangsa Ekonomika
Sinta Velia Sandra
Sekolah Tinggi Ilmu Ekonomi “KBP” Padang
Economics, Econometrics & Finance

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PERSEPSI MASYARAKAT DAN MINAT BELI TERHADAP PRODUK KOSMETIK TEMULAWAK YANG TIDAK TERDAFTAR PADA BPOM DITINJAU DARI KEPUTUSAN PEMBELIAN KONSUMEN Sinta Velia Sandra
Jurnal Bina Bangsa Ekonomika Vol. 15 No. 2 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v15i2.225

Abstract

The purpose of this study is to find out and describe how the public's perception of temulawak cosmetic products that are not registered with BPOM and find out how the interest in buying cosmetics is in terms of consumer purchasing decisions. Collecting data by distributing questionnaires to 71 respondents using purposive sampling technique, which is a technique where sampling is based on predetermined criteria and using multiple linear regression test with the help of SPSS. The method used in this study is quantitative method, namely multiple linear regression. and take a descriptive approach to determine public perceptions and buying interest in temulawak cosmetic products. from the results of the analysis obtained a significant value of tcount from ttable, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that perception and buying interest have a positive and significant effect on purchasing decisions for temulawak cosmetics in the Sungai Bungin Koto Nan Duo IV Koto Koto Hilie, Batang Kapas District
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