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All Journal Jurnal Manajemen Bisnis JMM (Jurnal Masyarakat Mandiri) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi
Huda Kurnia Maulana
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance Other

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PELATIHAN SOSIAL MEDIA MARKETING PESANTREN UNTUK MEMPERLUAS JANGKAUAN PEMASARAN Kussudyarsana Kussudyarsana; Muhammad Halim Maimun; Huda Kurnia Maulana; Ahmada Auliya Rahman; Ihsan Cahyo Utomo
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 5 (2022): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i5.10509

Abstract

Abstrak: Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTAAM) mengalami kesulitan dalam mencari santri baru. Sehingga, pihak pondok mengatasi masalah tersebut melalui pemasaran media sosial. Pengabdian kepada masyarakat di Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah bertujuan untuk meningkatkan pengetahuan pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah tentang penggunaan sosial media marketing untuk meningkatkan jangkauan pemasaran. Kegiatan berupa pelatihan dan pendampingan kepada pengurus pesantren yang berjumlah 10 orang. Proses kegiatan yang dilakukan: (1) sosialisasi dan persiapan pengabdian; (2) pelatihan dan pendapingan digital marketing, branding, konten digital dan sosial media; dan (3) evaluasi pemahaman peserta. Hasil pengabdian didapati bahwa pelatihan telah terlaksana dengan baik, adanya peningkatan pemahaman pengurus terhadap materi sosial media marketing, hasil pretest peserta rata-rata 75% dan setelah pelatihan hasil posttest peserta rata-rata 99%, ada peningkatan 24%. Respon peserta terhadap pelaksanaan kegiatan sangat bagus. Setelah diadakan pelatihan ada kenaikan jumlah follower media sosial pesantren dan jumlah percakapan melalui direct message (DM) Instagram.Abstract: The Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTAAM) is having difficulties in finding new students. To overcome this problem, social media marketing will be implemented. Community service at the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School aims to increase the knowledge of the administrators of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School regarding the use of social media marketing to increase marketing reach. Activities in the form of training and mentoring for boarding school administrators totaling 10 people. The community service process carried out: (1) socialization and preparation for community service; (2) training and assistance in digital marketing, branding, digital content and social media; dan (3) evaluating participants' understanding. The results of the service found that the training had been carried out well, there was an increase in the management's understanding of social media marketing materials, the results of the pre-test participants were on average 75% and after the training the post-test results for participants were an average of 99%, there was an increase of 24%.The response of the participants to the implementation of the activity was very good. After the training, there was an increase in the number of pesantren's social media followers and the number of conversations via Instagram direct messages (DM).
How does the PEN Program Affect the Sustainability of MSMEs: A Case Study in Bantul Nur Andriyani; Huda Kurnia Maulana; Annisa Nur Salam; Frisca Marta Utami; Alivia Nabila Kinasih; Syarif Ardiansyah; Iskandar Iskandar
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp110-119

Abstract

The Indonesian economy has faced a pandemic for the last two years. The Covid-19 pandemic is the starting point for implementing digital technology for MSMEs. MSMEs and the government maintain the sustainability of MSMEs, which are one of the pillars of the economy. This study aims to analyze the impact of digital technology implementation, human capital and PEN program in maintaining business sustainability directly or through competitive advantage. The object of research is culinary MSMEs in Bantul Yogyakarta Regency. SEM PLS is employed to estimate the primary data by using WARPS PLS 6.0 application. The results revealed that digital technology variables could directly affect business sustainability. Meanwhile, human capital and the PEN program affect business sustainability through competitive advantage. The results suggest government extend the fiscal stimulus.
The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana Kussudyarsana; Huda Kurnia Maulana; Muhammad Halim Maimun; Budi Santoso; Munajat Tri Nugroho
Jurnal Manajemen Bisnis Vol 14, No 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Abstract

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.
Co-Authors Ahmada Auliya Rahman Alivia Nabila Kinasih Annisa Nur Salam Budi Santoso Frisca Marta Utami Ihsan Cahyo Utomo Iskandar Iskandar Kussudyarsana Kussudyarsana Kussudyarsana Kussudyarsana Maimun, Muhammad Halim Munajat Tri Nugroho Nur Andriyani Syarif Ardiansyah