Garuda - Garba Rujukan Digital

PELATIHAN SOSIAL MEDIA MARKETING PESANTREN UNTUK MEMPERLUAS JANGKAUAN PEMASARAN Kussudyarsana Kussudyarsana; Muhammad Halim Maimun; Huda Kurnia Maulana; Ahmada Auliya Rahman; Ihsan Cahyo Utomo
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 5 (2022): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i5.10509

Abstrak: Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTAAM) mengalami kesulitan dalam mencari santri baru. Sehingga, pihak pondok mengatasi masalah tersebut melalui pemasaran media sosial. Pengabdian kepada masyarakat di Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah bertujuan untuk meningkatkan pengetahuan pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah tentang penggunaan sosial media marketing untuk meningkatkan jangkauan pemasaran. Kegiatan berupa pelatihan dan pendampingan kepada pengurus pesantren yang berjumlah 10 orang. Proses kegiatan yang dilakukan: (1) sosialisasi dan persiapan pengabdian; (2) pelatihan dan pendapingan digital marketing, branding, konten digital dan sosial media; dan (3) evaluasi pemahaman peserta. Hasil pengabdian didapati bahwa pelatihan telah terlaksana dengan baik, adanya peningkatan pemahaman pengurus terhadap materi sosial media marketing, hasil pretest peserta rata-rata 75% dan setelah pelatihan hasil posttest peserta rata-rata 99%, ada peningkatan 24%. Respon peserta terhadap pelaksanaan kegiatan sangat bagus. Setelah diadakan pelatihan ada kenaikan jumlah follower media sosial pesantren dan jumlah percakapan melalui direct message (DM) Instagram.Abstract: The Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTAAM) is having difficulties in finding new students. To overcome this problem, social media marketing will be implemented. Community service at the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School aims to increase the knowledge of the administrators of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School regarding the use of social media marketing to increase marketing reach. Activities in the form of training and mentoring for boarding school administrators totaling 10 people. The community service process carried out: (1) socialization and preparation for community service; (2) training and assistance in digital marketing, branding, digital content and social media; dan (3) evaluating participants' understanding. The results of the service found that the training had been carried out well, there was an increase in the management's understanding of social media marketing materials, the results of the pre-test participants were on average 75% and after the training the post-test results for participants were an average of 99%, there was an increase of 24%.The response of the participants to the implementation of the activity was very good. After the training, there was an increase in the number of pesantren's social media followers and the number of conversations via Instagram direct messages (DM).

How does the PEN Program Affect the Sustainability of MSMEs: A Case Study in Bantul Nur Andriyani; Huda Kurnia Maulana; Annisa Nur Salam; Frisca Marta Utami; Alivia Nabila Kinasih; Syarif Ardiansyah; Iskandar Iskandar
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp110-119

The Indonesian economy has faced a pandemic for the last two years. The Covid-19 pandemic is the starting point for implementing digital technology for MSMEs. MSMEs and the government maintain the sustainability of MSMEs, which are one of the pillars of the economy. This study aims to analyze the impact of digital technology implementation, human capital and PEN program in maintaining business sustainability directly or through competitive advantage. The object of research is culinary MSMEs in Bantul Yogyakarta Regency. SEM PLS is employed to estimate the primary data by using WARPS PLS 6.0 application. The results revealed that digital technology variables could directly affect business sustainability. Meanwhile, human capital and the PEN program affect business sustainability through competitive advantage. The results suggest government extend the fiscal stimulus.

The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana Kussudyarsana; Huda Kurnia Maulana; Muhammad Halim Maimun; Budi Santoso; Munajat Tri Nugroho
Jurnal Manajemen Bisnis Vol 14, No 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.

Strategi Ekonomi Seniman Kethoprak Balekambang di Masa Pandemi Covid-19 melalui Media Baru Iswahyudi Tejo Yuwono; Huda Maulana Kurnia; Muhammad Wahyu Tri Nugroho; Magfireza Akbari
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1115

This paper aims to describe how the Balekambang kethoprak artists maintain their economic status and continue to work in a space that no longer exists. What kind of management strategy will be adopted so that the pot remains upright and the idealism of work is maintained. There must be a specific strategy for various sectors of human activity, especially in physical activity. This research is an empirical qualitative research, with the subjects being artists who are members of the Balekambang kethoprak artist group. Data collection techniques were observation and direct interviews with the subject on the spot. Data mining guides are management theory, as they are implemented to maintain self-life and art life. The results of the study found that the artists displayed a management approach to survive. Supporting oneself and living the arts is pursued by planning, organizing, actuating, and controlling management strategies. In the end, digital technology as a new media continues to be developed as a form of adaptation to society during a pandemic. One of the activities adapted to digital media is an art exhibition.

Factors Influencing Fashion Consciousness in Muslim Fashion Consumption among Zillennials Ocktavia, Annisa Kartika; Marenza, Silvya Eka; Al-Ayubi, Solahuddin; Maulana, Huda Kurnia
Journal of Islamic Economic Laws Vol. 7 No. 01 (2024): January
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v7i01.3487

This study aims to analyze the factors that influence awareness of Muslim fashion consumption among Generation Z in Indonesia. Data is collected using a questionnaire using the convenience sampling method. A total of 255 final data points can be used for data analysis using SmartPLS. The results show that the style of dressing, the motivation for fashion, the uniqueness of fashion, and the source of fashion knowledge positively influence fashion awareness and indirectly influence Muslim fashion consumption. The findings from this study provide valuable insights to stakeholders in the fashion industry, including designers, retailers, and entrepreneurs, in understanding Muslim market segments. Practitioners can develop Muslim fashion products that are sharia-friendly and effectively target Muslim consumer segments through appropriate marketing strategies.

Pemanfaatan Digital Marketing Pada Pondok Pesantren Tahfidz Al-Qur’an Ath-Thohiriyah Muhammadiyah Maimun, Muhammad Halim; Kussudyarsana; Huda Kurnia Maulana; Ahmada Auliya Rahman; Ihsan Cahyo Utomo
Abdi Psikonomi Vol 3, No 1 (2022): Juni 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v3i1.738

Abstrak Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) merupakan Amal Usaha Muhammadiyah (AUM) yang fokus dalam pembelajaran menghafal Al-Qur’an. Permasalahan utama yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah adalah sulitnya mencari santri. Untuk meningkatkan jumlah santri PPTA Ath-Thohiriyah Muhammadiyah merencanakan mengganti model pemasaran konvensional menjadi pemasaran digital. Permasalahan yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah untuk penyelenggaraan pemasaran digital yaitu: (1) Pemasaran dilakukan PPTA Ath-Thohiriyah Muhammadiyah masih konvensional, (2) Media branding dan pemasaran online dimiliki oleh PPTA Ath-Thohiriyah Muhammadiyah belum dikelola dengan baik (3) Lemahnya pengetahuan dan ketrampilan pengurus PPTA Ath-Thohiriyah Muhammadiyah dalam produksi konten digital dalam pemasaran digital. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam bentuk pelatihan dan pendampingan kepada pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah. Proses kegiatan yang dilakukan, antara lain: (1) sosialisasi dan persiapan pengabdian (2) pelatihan dan pendapingan digital marketing, branding , konten digital dan sosial media. Abstract Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) is a Muhammadiyah Business Charity (AUM) focusing on memorizing the Qur'an. The main problem faced by PPTA Ath-Thohiriyah Muhammadiyah was the difficulty of finding students. To increase the number of students, PPTA Ath-Thohiriyah Muhammadiyah planned to on digital marketing, in place of the current conventional marketing model focus. The problems faced by PPTA Ath-Thohiriyah Muhammadiyah for implementating digital marketing were: (1) Marketing carried out by PPTA Ath-Thohiriyah Muhammadiyah was still conventional, (2) Media branding and online marketing owned by PPTA Ath-Thohiriyah Muhammadiyah was not managed properly (3) Lack of knowledge and skills of PPTA Ath-Thohiriyah Muhammadiyah administrators in digital content production and digital marketing. This community service activity was carried out in the form of training and mentoring for the management of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School. The process of activities carried out included: (1) socialization and preparation for service (2) training and assistance for digital marketing, branding, digital content and social media. Kata Kunci : pesantren, digital marketing, branding, konten, sosial media

The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana, Kussudyarsana; Maulana, Huda Kurnia; Maimun, Muhammad Halim; Santoso, Budi; Nugroho, Munajat Tri
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.

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