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Pengaruh Social Media Usage Terhadap Green Purchase Intention Dendan Attitude, Perceived Behavioral Control, dan Subjective Norms Sebagai Variabel Mediasi Pada Produk Sepeda Listrik Geryan Setyawan; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7130

This study aims to examine the impact of social media use on the intention to purchase eco-friendly products, particularly electric bicycles, through the application of the Theory of Planned Behavior (TPB) as the research framework. The factors analyzed encompass attitude, subjective norms, and perceived behavioral control as mediators in the impact of social media on purchase intention. This study utilizes a quantitative methodology with an explanatory framework, collecting data via a survey of university students in the Soloraya region who are knowledgeable about electric bicycles. The study's findings demonstrate that social media significantly influences attitude, perceived behavioral control, and subjective standards, subsequently impacting the intention to purchase environmentally friendly products. The analysis indicates that attitude and perceived behavioral control can mediate the influence of social media on purchase intention, although subjective norms do not exert a significant effect. These findings underscore the significant influence of social media in augmenting the intention to acquire ecologically sustainable products, notably electric bicycles, among university students.

Pengaruh Identity Based Attachment terhadap Brand Loyalty yang dimediasi oleh Emotion Based Attachment dengan Customer Experience sebagai Moderasi pada Restoran McDonal’s Anya Aisha Yunanta; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7577

This study examines the effect of identity-based attachment on brand loyalty, mediated by emotion-based attachment and moderated by customer experience in McDonald's restaurants. A quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 3 was employed. Data were collected through an online questionnaire using a Likert scale, involving 145 respondents who had purchased McDonald's within the last three months. The findings indicate that identity-based attachment significantly influences brand loyalty, mediated by emotion-based attachment. However, customer experience does not strengthen the relationship between emotion-based attachment and brand loyalty. The study's limitations include the sample size and distribution. Future research should expand respondent coverage and include additional variables to enhance analytical depth.

THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON PATIENT LOYALTY WITH SATISFACTION AS A MEDIATING VARIABLE AT PKU MUHAMMADIYAH WONOGIRI HOSPITAL Khusnul Khotimah Ariyani; Iwan Setiawan Adji; Soepatini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of service quality dimensions, including tangible, reliability, responsiveness, assurance, and empathy, on patient loyalty, with patient satisfaction as a mediating variable at PKU Muhammadiyah Wonogiri Hospital. This study employed a quantitative, survey-based approach. The sample consisted of 200 outpatients selected using purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The results showed that reliability, assurance, and empathy had a positive and significant effect on patient satisfaction, while tangibles and responsiveness did not significantly influence satisfaction. Patient satisfaction had a positive and significant effect on patient loyalty. Furthermore, tangibles, assurance, and empathy had a direct significant effect on patient loyalty, while reliability and responsiveness did not show significant direct effects. The mediation analysis revealed that patient satisfaction significantly mediated the relationship between empathy and patient loyalty, while the mediating effect of satisfaction on the relationship between reliability and loyalty was weak or marginal. In contrast, satisfaction did not mediate the relationships between tangibles, responsiveness, or assurance and patient loyalty. These findings indicate that emotional and interpersonal aspects of healthcare services, particularly empathy, play a central role in enhancing patient satisfaction and loyalty. Therefore, hospitals are encouraged to strengthen healthcare worker–patient interactions to improve long-term patient loyalty.

Pengaruh Konten Online Terhadap Niat Perilaku Wisatawan pada Wisata Solo Safari yang Dimediasi oleh Kepuasan dan Interaksi Pemasaran Digital Galih Ratnaning Tyas; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6750

This study aims to examine the effect of online content on tourist behavior intention at Solo Safari, mediated by satisfaction and digital marketing interaction. The research method used is a quantitative causal approach with primary data collected through online questionnaires distributed to tourists who visited Solo Safari in the past 3 months and interacted with posts on Instagram. The sample was selected using purposive sampling, and the number of respondents was calculated between 125 to 250 individuals. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that online content positively and significantly influences satisfaction, revisit intention, digital marketing interaction, and E-WOM, both directly and through satisfaction as a mediator. The study suggests focusing on content that enhances visitor satisfaction and improving the questionnaire design in future research.

Pengaruh Social Media Usage Terhadap Green Purchase Intention Dendan Attitude, Perceived Behavioral Control, dan Subjective Norms Sebagai Variabel Mediasi Pada Produk Sepeda Listrik Geryan Setyawan; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7130

This study aims to examine the impact of social media use on the intention to purchase eco-friendly products, particularly electric bicycles, through the application of the Theory of Planned Behavior (TPB) as the research framework. The factors analyzed encompass attitude, subjective norms, and perceived behavioral control as mediators in the impact of social media on purchase intention. This study utilizes a quantitative methodology with an explanatory framework, collecting data via a survey of university students in the Soloraya region who are knowledgeable about electric bicycles. The study's findings demonstrate that social media significantly influences attitude, perceived behavioral control, and subjective standards, subsequently impacting the intention to purchase environmentally friendly products. The analysis indicates that attitude and perceived behavioral control can mediate the influence of social media on purchase intention, although subjective norms do not exert a significant effect. These findings underscore the significant influence of social media in augmenting the intention to acquire ecologically sustainable products, notably electric bicycles, among university students.

Pengaruh Identity Based Attachment terhadap Brand Loyalty yang dimediasi oleh Emotion Based Attachment dengan Customer Experience sebagai Moderasi pada Restoran McDonal’s Anya Aisha Yunanta; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7577

This study examines the effect of identity-based attachment on brand loyalty, mediated by emotion-based attachment and moderated by customer experience in McDonald's restaurants. A quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 3 was employed. Data were collected through an online questionnaire using a Likert scale, involving 145 respondents who had purchased McDonald's within the last three months. The findings indicate that identity-based attachment significantly influences brand loyalty, mediated by emotion-based attachment. However, customer experience does not strengthen the relationship between emotion-based attachment and brand loyalty. The study's limitations include the sample size and distribution. Future research should expand respondent coverage and include additional variables to enhance analytical depth.

Pengaruh Jarak Psikologis Sosial dan Upaya Kognitif terhadap Niat Membeli Produk Fashion Uniqlo dengan Mediasi Nilai yang Dirasakan Rasheesa Reegia Aulia Putri; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9398

This study aims to analyze the influence of social psychological distance and cognitive effort on the purchase intention of Uniqlo fashion products on Instagram, with perceived value as a mediating variable. A quantitative approach was employed, involving 132 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares (PLS) with SmartPLS 3.0. The results show that social psychological distance and cognitive effort have a significant positive effect on perceived value and purchase intention. Perceived value also has a positive effect on purchase intention. However, perceived value does not significantly mediate the relationship between social psychological distance and cognitive effort and purchase intention. This study contributes to the digital marketing literature by identifying the role of psychological and cognitive perceptions in online fashion purchasing behavior.

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