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All Journal Jurnal Media Wahana Ekonomika Jurnal Ilmiah Manajemen Kesatuan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Abdi Psikonomi Journal of Management and Islamic Finance Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan VISA: Journal of Vision and Ideas El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Law and Justice
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Pengaruh Social Media Usage Terhadap Green Purchase Intention Dendan Attitude, Perceived Behavioral Control, dan Subjective Norms Sebagai Variabel Mediasi Pada Produk Sepeda Listrik Geryan Setyawan; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7130

Abstract

This study aims to examine the impact of social media use on the intention to purchase eco-friendly products, particularly electric bicycles, through the application of the Theory of Planned Behavior (TPB) as the research framework. The factors analyzed encompass attitude, subjective norms, and perceived behavioral control as mediators in the impact of social media on purchase intention. This study utilizes a quantitative methodology with an explanatory framework, collecting data via a survey of university students in the Soloraya region who are knowledgeable about electric bicycles. The study's findings demonstrate that social media significantly influences attitude, perceived behavioral control, and subjective standards, subsequently impacting the intention to purchase environmentally friendly products. The analysis indicates that attitude and perceived behavioral control can mediate the influence of social media on purchase intention, although subjective norms do not exert a significant effect. These findings underscore the significant influence of social media in augmenting the intention to acquire ecologically sustainable products, notably electric bicycles, among university students.
Pengaruh Identity Based Attachment terhadap Brand Loyalty yang dimediasi oleh Emotion Based Attachment dengan Customer Experience sebagai Moderasi pada Restoran McDonal’s Anya Aisha Yunanta; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7577

Abstract

This study examines the effect of identity-based attachment on brand loyalty, mediated by emotion-based attachment and moderated by customer experience in McDonald's restaurants. A quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 3 was employed. Data were collected through an online questionnaire using a Likert scale, involving 145 respondents who had purchased McDonald's within the last three months. The findings indicate that identity-based attachment significantly influences brand loyalty, mediated by emotion-based attachment. However, customer experience does not strengthen the relationship between emotion-based attachment and brand loyalty. The study's limitations include the sample size and distribution. Future research should expand respondent coverage and include additional variables to enhance analytical depth.
THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON PATIENT LOYALTY WITH SATISFACTION AS A MEDIATING VARIABLE AT PKU MUHAMMADIYAH WONOGIRI HOSPITAL Khusnul Khotimah Ariyani; Iwan Setiawan Adji; Soepatini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of service quality dimensions, including tangible, reliability, responsiveness, assurance, and empathy, on patient loyalty, with patient satisfaction as a mediating variable at PKU Muhammadiyah Wonogiri Hospital. This study employed a quantitative, survey-based approach. The sample consisted of 200 outpatients selected using purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The results showed that reliability, assurance, and empathy had a positive and significant effect on patient satisfaction, while tangibles and responsiveness did not significantly influence satisfaction. Patient satisfaction had a positive and significant effect on patient loyalty. Furthermore, tangibles, assurance, and empathy had a direct significant effect on patient loyalty, while reliability and responsiveness did not show significant direct effects. The mediation analysis revealed that patient satisfaction significantly mediated the relationship between empathy and patient loyalty, while the mediating effect of satisfaction on the relationship between reliability and loyalty was weak or marginal. In contrast, satisfaction did not mediate the relationships between tangibles, responsiveness, or assurance and patient loyalty. These findings indicate that emotional and interpersonal aspects of healthcare services, particularly empathy, play a central role in enhancing patient satisfaction and loyalty. Therefore, hospitals are encouraged to strengthen healthcare worker–patient interactions to improve long-term patient loyalty.
Co-Authors Adhitya Nugraha Ambarwati, Ucik Anya Aisha Yunanta Chintya Anggraeni Diana Setiawati Dilan Raihan Eni Setyowati Farah Aqiella Sakinatun Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hanifah Febriani Intan Destyanawati Iwan Setiawan Adji Khusnul Khotimah Ariyani Maulidiyah IH MaulidSitti Retno Faridatussalam Muhammad Arif Murni Asliyana Rasheesa Reegia Aulia Putri Riana Rika Rohmatin Umi Maisyaroh