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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Prima Ekonomika : Jurnal Ekonomi dan Bisnis
Dwi Wahyu Pril Ranto, Dwi Wahyu
Universitas Muhammadiyah Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Berbelanja Pada Toko Modern Di Yogyakarta Pril Ranto, Dwi Wahyu
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

This study aims to examine the impact of service quality dimensions consisting of tangibles, reliability, responsiveness, assurance and empathy towards customer satisfaction on modern stores in Yogyakarta.      The population in this study are the customers who purchases on modern stores in Yogyakarta. While the samples taken are customers who purchases at Indomaret, Alfamart and Pamella. Sample in this study amounted 100 people.This study used a convenience sampling technique that is because of the ease of sampling and purposive sampling, criteria have customers who make purchases in a modern stores. At least customers have ever purchase in a modern store is considered to have be able to evaluate the services provided in the modern stores.Based on testing using multiple regression dimensions of tangibles, reliability, responsiveness, assurance and empathy simultaneously influence on customer satisfaction on modern stores in Yogyakarta. Partially tangibles no effect on customer satisfaction on modern stores in Yogyakarta. While reliability, responsiveness, assurance and empathy in partial effect on customer satisfaction on modern stores in Yogyakarta.Keywords:Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan, Empati, kepuasan pelanggan.
PENGARUH MOTIVASI BERWIRAUSAHA DAN LINGKUNGAN TERHADAP MINAT MAHASISWA BERWIRAUSAHA Pril Ranto, Dwi Wahyu; Sarjita, Sarjita; Parawansa, Khofifah Indra
Prima Ekonomika Vol 12 No 1 (2021): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v12i1.111

Abstract

This study aims to examine the effect of entrepreneurial motivation and the environment on students' interest in entrepreneurship. The population in this study were students of AMA YPK Yogyakarta. The sampling technique used was Convenience sampling. Which means that the researcher sees the reality and the respondent gets it. The results of this study indicate that the variables of entrepreneurial motivation and the environment have a significant effect on interest in entrepreneurship. The limitation of this study is the limited number of respondents so that the results of the study do not provide an overview of respondents who are truly interested in entrepreneurship. Keywords: Entrepreneurial motivation, environment, entrepreneurial intentions
Co-Authors Parawansa, Khofifah Indra Sarjita, Sarjita