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All Journal Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Jurnal Transportasi, Logistik, dan Aviasi (JTLA)
Nurhayati Nurhayati
Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia
Economics, Econometrics & Finance Transportation

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PROSES PELAYANAN CHECK IN DI MALAYSIA AIRLINES DI BANDARA SOEKARNO HATTA JAKARTA PADA MASA PANDEMI Azzahra Hendiyana; Dewi Endah; Eka Immamah; Nurhayati Nurhayati
Jurnal Transportasi, Logistik, dan Aviasi Vol. 2 No. 1 (2022): Jurnal Transportasi, Logistik, dan Aviasi (JTLA)
Publisher : Abnus Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52909/jtla.v2i1.98

Abstract

Saat paparan virus meningkat, negara membuat kebijakan melarang orang asing masuk ke negaranya guna menanggulangi virus Covid-19. Ada syarat dan ketentuan yang berlaku untuk penumpang penerbangan internasional ataupun penerbangan domestik. Metode yang digunakan pada penelitian ini adalah metode observasi, wawancara, dan kepustakaan. tujuan penelitian yaitu mengetahui, memahami, dan mengamati proses pelayanan check in saat keberangkatan pesawat di maskapai Malaysia Airlines pada masa pandemi Covid-19. Tenaga kerja Malaysia Airlines memperhatikan kerapihan dan kebersihan berpakaiannya. Pada saat kegiatan operasional yang membuat kendalanya adalah disaat penumpang belum melengkapi dokumen tambahan saat check in selama pandemi. dari prosedur penerbangan internasional sebelum dan sesudah pandemi terdapat perbedaan pada syarat dan dokumen yang harus disiapkan. Syarat dan ketentuan untuk terbang yang berlaku dapat berubah sewaktu-waktu. Dibutuhkan ketilitian dalam pemeriksaan identitas penumpang, hal ini penting demi keselamatan dan keamanan proses penerbangan, serta sarana dan prasarana yang masih dalam  kondisi kurang baik yaitu kursi roda, komputer, dan queing.
Implementation Strategy Branding New Product: Promotion, Quality Product and Influencer Muliyati Muliyati; Dewi Endah Fajariani; Nurhayati Nurhayati; Rahmat Jaya; Ryan Firdiansyah Suryawan
Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Vol. 3 No. 1 (2023): Volume 3, Issue 1, May 2023. Journal of Economics, Management, Entrepreneur, an
Publisher : ABNUS Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52909/jemeb.v3i1.120

Abstract

The purpose of this article is to better understand the dynamics and interaction between the three elements, companies can optimize their branding strategies and achieve success in marketing their new products. The research methods in this article use techniques by describing a result, with the Analysis collecting the necessary data from additional sources, which are then analysis and explained properly, For the purpose of conducting research, additional information collected books, research papers, articles, lecture notes, the internet, and other information sources are used to collect more data. The results of implementing branding strategies for new products, promotions, quality products, and influencer influence have a significant role. Based on research and understanding of marketing concepts, here are the conclusions that can be drawn: Promotion is key in introducing new products to consumers. Through effective promotional campaigns, companies can increase brand and product awareness among consumers. It is important to design an attractive promotional campaign and choose the right communication channels to reach the target audience.
Co-Authors Azzahra Hendiyana Dewi Endah Dewi Endah Fajariani Eka Immamah Muliyati Rahmat Jaya Ryan Firdiansyah Suryawan