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All Journal Journal of Community Service and Empowerment Jurnal Impresi Indonesia West Science Business and Management
Tengku Firli Musfar
Faculty of Economics and Business, University of Riau
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect Of Beauty Vloggers As Celebrity Endorser And Lifestyle Towards Purchase Decision Mediated By Purchase Intention (Study On Consumers Of Scarlett Brand Product In Bekasi Regency) Ivani Khairunnisa; Taufiqurrahman Taufiqurrahman; Tengku Firli Musfar
Jurnal Impresi Indonesia Vol. 1 No. 9 (2022): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v1i9.421

Abstract

This study aims to determine the effects of beauty vloggers as celebrity endorser and lifestyle to purchase decision through purchase intention. The population in this study is consumers of Scarlett brand product whose age 15-34 yeas old also domiciled in Bekasi Regency. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this studyis using path analysis with Statistical Program for Social Science (SPSS) 20. The sampling method used a non-probability sampling method with a purposive sampling technique (125 people). The result shown that beauty vloggers as celebrity endorser and lifestyle partially have positive significant effect to purchase intention of Scarlett Brand Product, beauty vloggers as celebrity endorser has an effect but not significant positive to purchase decision of Scarlett Brand Product, lifestyle has positive and significant effect to purchase decision of Scarlett Brand Product, beauty vloggers and lifestyle partially effect to purchase decision through purchase intention of Scarlett Brand Product, and purchase intention has significant and positive effect to purchase decision of Scarlett Brand Product.
Community assistance for mover teachers through the lesson study-based opening class movement Evi Suryawati; S. Syafrinal; Evfi Mahdiyah; H. Hermandra; Didi Muwardi; Tengku Firli Musfar
Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i1.23995

Abstract

The assistance for the Guru Penggerak (Mover Teachers) Community through the open class movement based on lesson study at SMPN 23 Pekanbaru was carried out from May to mid-September 2022, involving 32 teachers who acted as model teachers and observers. This assistance is carried out based on the Lesson Study (plan-do-see) stage. Implementation of the open class movement was conducted in four subjects: Science, Mathematics, English and Islam. In the Plan stage, the core team discusses lesson design, innovation, and agrees on a schedule and division of tasks. In the Do stage (open class), the model teacher carries out learning which is attended by observers and committee representatives. During learning activities, observers observe student learning activities. The See stage (reflection), the whole teams evaluate the implemented learning. The mentoring result show that students appear to be active and enthusiastic about learning. Teachers can work with colleagues to implement classroom learning by focusing on active, creative, effective, innovative, and fun learning. This Open Class Movement will be continued in five subjects so the entire community of subject teachers can work together in the learning community to improve the quality of learning in the Independent Curriculum Implementation, especially by the Mover Teachers.
The Effect of Website Quality 4.0 and Brand Image Toward Purchase Decision and Customer Loyality at E-Commerce Shopee in Pekanbaru Jushermi Jushermi; Muhammad Nayoga; Tengku Firli Musfar; Prima Andreas Siregar
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.413

Abstract

The study aims to analyze the effect website quality 4.0 and brand image toward purchase decision and consumer loyalty at E-Commerce Shopee. This research is a quantitative research and primary data was collected by questionnaire as an instrument to prove the results of the research. The population in this study is the people of Pekanbaru city who have used E-Commerce Shopee for the last 3 months. The sampling technique used is non-probability sampling with purposive sampling with sample criteria that can be correspondents are people who have transacted using E-Commerce Shopee for the last 3 months, aged 17 years and over and domiciled in Pekanbaru city. The subjects of this study were 120 respondents. For data analyze using path analysis with WARPPLS 7.O. The result shown that website quality 4.0 and brand image have positive and significant effect to purchase decision and customer loyalty in using the E-Commerce Shopee, website quality 4.0 has positive and significantly effect to customer loyalty through purchase decision, brand image has positive and significantly effect to customer loyalty through purchase decision and purchase decision has positive and significantly effect to customer loyalty in using the E-Commerce Shopee in Pekanbaru.
Co-Authors Didi Muwardi Evi Suryawati H. Hermandra Ivani Khairunnisa Jushermi Jushermi Mahdiyah, Evfi Muhammad Nayoga Prima Andreas Siregar S. Syafrinal Taufiqurrahman Taufiqurrahman