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All Journal Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Esli Silalahi
Unknown Affiliation
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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PELATIHAN BISNIS TANPA BATAS UNTUK MAHASISWA Helena Sihotang; Esli Silalahi; Elysabeth Sindy Sinurat
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1681

Abstract

PELATIHAN BISNIS TANPA BATAS UNTUK MAHASISWA Helena Sihotang Fakultas Ekonomi Universitas Katolik Santo Thomas Email: simarsoithelen@gmail.com Berdasarkan data dari Badan Pusat Statistik (BPS), salah satu dampak dari Pandemi Covid-19 adalah meningkatnya jumlah pengangguran. Atas fenomena ini, Perguruan Tinggi harus mengambil peran guna menurunkan pengangguran dan meningkatkan stabilitas perekonomian. Keterlibatan perguruan tinggi dengan melibatkan mahasiswa secara langsung sebagai pelaku usaha akan menjadi investasi dimasa mendatang. Mahasiswa dipersiapkan sedini mungkin menjadi Job Creator bukan Job Seeker. Untuk itu, perlu dilakukan pelatihan bisnis tanpa batas yaitu bisnis digital untuk mahasiswa. Bisnis Digital seperti membuka dan mendesain toko di e-commerce, Online Shop Reseller, Preloved Online, Dropshipper. Bisnis ini bisa berjalan tanpa menganggu jam kuliah dan bisa tanpa modal usaha. Selain untuk meningkatkan pemahaman tentang teknis bisnis digital, pelatihan ini juga bertujuan untuk memicu minat mahasiswa akan berbisnis. Pelatihan ini akan dilakukan dengan metode sosialisasi dan simulasi. Adapun hasil dari kegiatan ini adalah mahasiswa menjadi pelaku usaha dimana pendapat mahasiswa bertambah. Selain itu juga menjadikan mahasiswa sebagai job creator. Kata Kunci: Pelatihan Bisnis, Bisnis Digital, Job Creator
Profil UMKM di Lingkungan Universitas Katolik Santo Thomas Miska Irani Tarigan; Ayu Teresia Hutauruk; Esli Silalahi
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5031

Abstract

Community service activities will be conducted by conducting a series of digital marketing socializations for MSME actors in the Catholic University of Santo Thomas environment. This socialization activity aims to provide digital marketing information related to digital media, get to know the types of content and the concept of digital marketing content and provide tips for creating digital marketing content. This socialization activity aimed to gather the profiles of MSME actors within the Catholic University of Santo Thomas environment. The preparations for this socialization activity were to prepare socialization materials and questionnaire instruments; the questionnaire consisted of five questions identifying the personal data of MSME actors and five questions for MSME business data. The research team tested the questionnaire instrument for this socialization activity, achieving an average correlation value greater than 0.3 and The research team tested the questionnaire instrument for this socialization activity, achieving an average correlation value greater than 0.3 and a Cronbach's Alpha value of 0.753, which is above the acceptable threshold of 0.5. Therefore, they declared the questionnaire valid and reliable. This socialization activity resulted in 56 MSME actors in the Catholic University of Santo Thomas environment, of which 34 were food MSME actors, 9 were beverage MSME actors, 12 were Printing actors and 1 Laundry MSME actor. The UMKM actors who participated in this activity were 33.9% of the total number of UMKM actors at Santo Thomas Catholic University, and 89.5% stated that they were willing to receive UMKM assistance.
Co-Authors Ayu Teresia Hutauruk Elysabeth Sindy Sinurat Helena Sihotang Tarigan, Miska Irani