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All Journal The Indonesian Journal of Communication Studies Jurnal Ranah Komunikasi Prosiding Konferensi Nasional PKM-CSR
Engga Probi Endri
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Arts Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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SELF MARKETING : SENI MEMASARKAN DIRI BAGI KALANGAN REMAJA MELALUI MEDIA SOSIAL Yoyoh - Hereyah; Farid Hamid Umarella; Engga Probi Endri
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1764

Abstract

Media sosial merupakan bentuk interaksi masa kini yang dapat menghubungkan semua orang melalui internet. Ada banyak fasilitas yang diberikan oleh media sosial untuk membantu kita menyalurkan segala apapun yang ingin kita lakukan dan butuhkan. Kita harus dapat mengelola penggunaan media sosial secara produktif agar dapat bermanfaat untuk diri kita. Kemajuan ini harus dimanfaatkan untuk membentuk, salah satunya adalah kegiatan self marketing. Kalangan remaja terutama pelajar SMPN 20 Kota Tangerang Selatan adalah salah satu pengguna media social yang biasanya memposting tentang kegiatan pribadinya, curhatannya, serta foto-foto bersama teman-temannya. Semakin aktif seorang remaja atau pelajar SMPN 20 Kota Tangerang Selatan di media sosial maka mereka semakin terasah kemampuannya untuk menggunakan media social tersebut bagi pengembangan kemampuan dirinya. Termasuk di dalamnya adalah wujud eksistensi sebagai media aktualisasi diri. Eksistensi diri merupakan segala kemungkinan yang apabila direalisasikan dapat mengarahkan individu pada keberadaan autentik, yaitu manusia menjadi dirinya sendiri, mengambil tanggung jawab untuk menjadi dirinya sendiri. Atas alasan itulah memahami konsep self marketing, self promotion dan personal branding menjadi hal penting sebagai cara untuk meningkatkan ‘nilai jual’ seseorang. Melalui self marketing, self promotion, dan personal branding, dapat disatukan hal-hal utama pada individu yang melibatkan skill, kepribadian, dan karakter yang dibungkus sebagai identitas yang kuat dibanding identitas diri orang lainnya. Mengingat setiap individu memiliki aspek yang unggul dalam dirinya ataupun kelemahan terkait dengan penguasaan dalam bidang pekerjaannya, maka melakukan usaha peningkatan kompetensi melalui kegiatan self marketing di media social adalah salah satu langkah yang harus dilakukan
LITERASI MEDIA: KEGIATAN LITERASI MEDIA BARU DI MEDIA SOSIAL (STUDI KASUS PADA SISWA SMKN 49 JAKARTA UTARA) Muthia Rahayu; Engga Probi Endri
Jurnal Ranah Komunikasi Vol 7 No 2 (2023): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.7.2.127-132.2023

Abstract

At SMKN 49, Marunda, digital literacy activities are carried out to fulfill school assignments. Assignments must be uploaded to social media, one of which is Instagram, and must be tagged by the teacher so that the teacher can see and assess the assignment. According to data from the 2016 Most Littered Nation in The World study, interest in reading in Indonesia is very low. Now that the digital world is growing rapidly, all information is comprehensive by accessing it on gadgets. People are increasingly not interested in print media, as well as with high school students, where teenagers are very enthusiastic about using the internet. This study uses Eschet Alkalai's theory regarding 5 digital literacy skills and analysis of media literacy programs, namely, the dimensions of motivation, knowledge and skills. Using a qualitative case study methodology with a constructivist paradigm. The results of this study are that the new media literacy activities carried out by SMKN 49 are quite good by using social media as a medium for literacy. Giving assignments that 'force' students to read from the internet, which can trigger students to read and search for information from the internet and increase studentcreativity
Tourism Communication: Garuda Indonesia Airline In Improving Its Brand As A Tourism Transportation Service Provider Engga Probi Endri
The Indonesian Journal of Communication Studies Vol. 18 No. 1 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the tourism sector intersects with other business sectors as it supports the tourism industry. Modern tourism management is a concept that defines tourism as a modern business product consisting of tourist destinations, the creative economy, transportation, hotels, recreation areas, and arts and cultural attractions, packaged in attractive tour packages for potential tourists. Modern tourism destinations are complex and capital-intensive, requiring business management and promotional activities. So, how does Garuda Indonesia enhance its brand as a tourism transportation service provider? This study aims to examine Tourism Communication: Garuda Indonesia's Brand Enhancement as a Tourism Transportation Service Provider using the concept of tourism transportation communication, which is part of tourism communication studies. The closest discipline to tourism communication is marketing communication. This study will use a case study with a qualitative approach. Data collection was conducted through interviews, documentation, and observation. Research informants were selected using purposive sampling techniques. The results of this study indicate that Garuda Indonesia is a tourism transportation service provider. The results show that the factors that determine passengers' choice of flying with Garuda are safety, price (in relation to facilities, service, and affordability), social (face-to-face, virtual, and relationships), comfort (physical and employees), membership (points, lounge, and redemption), and punctuality. Meanwhile, the motives for passengers choosing to fly with Garuda are achievement (punctuality and points), experience (comparison and aircraft), parental recognition, responsibility (family and work), and pleasure (service, physical, and travel).
Co-Authors Farid Hamid Umarella Muthia Rahayu Yoyoh Hereyah