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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Mandalika Literature
Wiwin Arifin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Effect of Product Quality on Purchase Decision Mediated by Brand Image in Zara Women’s Bag Consumers Wiwin Arifin; Marsudi Marsudi; Rahmad Wijaya
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.23808

Abstract

This study examines the effect of product quality on purchasing decisions with the brand image as a mediating variable. The research was conducted in Tunjungan Plaza, Galaxy Mall, and Pakuwon Mall with a total sample of 150 respondents of Zara Women’s consumers. The data collection technique in this study used an online questionnaire. The data analysis technique in this study uses partial least squares using Smart PLS software. The results of the partial least squares (PLS) analysis show that product quality has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions.
Pengaruh Profitabilitas, Kepemilikan Manajerial dan Leverage Terhadap Manajemen Laba Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Herman Wijaya; Linda Utami; Wiwin Arifin; Burhanudin
Journal of Mandalika Literature Vol. 5 No. 4 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i4.3616

Abstract

This study aims to examine the effect of profitability, managerial ownership, and leverage on earnings management with company size as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2017-2022. The research method used is a quantitative method employing multiple linear analysis and MRA, with data processed using SPSS version 25. The population of this study consists of 140 manufacturing companies listed on the IDX for the period 2017-2022, and a sample of 53 companies with a total of 318 company data points was obtained. The sample was selected using purposive sampling based on specific criteria. The results of the study indicate that profitability, managerial ownership, and leverage significantly affect earnings management. Company size does not moderate the effect of profitability, managerial ownership, and leverage on earnings management
Co-Authors Burhanudin Linda Utami Marsudi Marsudi Rahmad Wijaya Wijaya, Herman