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All Journal Jurnal Matematika CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi Manajemen Akuntansi Jurnal Manajemen, Ekonomi dan Akuntansi Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat
Lian Fuad
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi Manajemen Akuntansi

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Strategi Fundraising dalam Meningkatkan Dana ZIS pada LAZISNU Jawa Timur Lian Fuad
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 1 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i1.192

Abstract

This study examines the fundraising strategies implemented by LAZISNU East Java to increase the collection of Zakat, Infak, and Sedekah (ZIS) funds. Using a qualitative approach, this research identifies both online and offline fundraising methods. Online strategies include utilizing websites, social media, and crowdfunding platforms to expand donor reach. Meanwhile, offline strategies involve fundraising through donation boxes, religious events, and collaborations with various organizations. The findings indicate that combining digital and conventional strategies can enhance donor participation, strengthen transparency, and build public trust in ZIS fund management. Factors such as institutional legality, well-structured programs, and social media utilization also contribute to the effectiveness of fundraising efforts. Thus, adaptive and innovative fundraising strategies play a crucial role in optimizing ZIS fund collection and ensuring the sustainability of philanthropic-based social programs
Co-Authors Abdul Hakim Adhi Nur Muhammad Ahmad Mansur Aulia Ferlinda Windi Lestari Dini Amelia Rusyadi Fiqih Aqilla Ekowidi Ilham Nur Yahya Jannatul Arviani Khoirotun Nisa’ Azzahro Lilis Nurlaila Lutviana Moch. Haidar Attamami Muhammad Althaf Nadhatus Dwi Ayu Rinjanik Reza Firdausi Tri Mar'ati Nur Utami USWATUN HASANAH Viola Nur Meilani Wahyu Nindar Diah Permata Santi Yonan Anggianto Zamakhsyari Cenna