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Yusra Nginang
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Lagging in the Interior Village (Study of Government Participation in Community Development in Pariangan Village, Polewali Mandar Regency) Adrianah Adrianah; Asniwati Asniwati; Yusra Nginang
Jurnal Office Volume 7, Number 1, January-June 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i1.20308

Abstract

This study aims to find out the shape of the backwardness of inland Villages in Luyo Sub-district Polewali Mandar District and GoVernment Participation in the existing development in Kecamatan Luyo Polewali Mandar Regency.  This type of research is qualitative.  Research  Sites  in  Kecamatan  Luyo Polewali      Mandar      District.      Determination or retrieval of informant/respondent in this research by purposive sampling,  as many as 7 people with a background as goVernment apparatus and society. Data collection techniques are done by observation,   interView, and documentation with the following data: 1. Primary data, 2. Secondary data, and analyzed by using descriptive analysis technique (general, summarizing the Various signals, moVement, or real social phenomenon). The results of this research are 1. The Form of Backwardness of Inner Village in Luyo Sub-district Polewali Mandar Regency. The Village is still categorized as a  lagging  Village.  2.  Government  participation  in  the  development  and community participation to build inland areas
Pengenalan Digital Marketing Dan Inovasi Dalam Meningkatkan Adrianah; Asniwati; Yusra Nginang; Hj.Nurhaedah
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 11 : Desember (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The rapid increase in the use of digital technology has had a significant impact in the world of marketing, especially on a home industry business scale. This PKM aims to investigate the effect of introducing digital marketing and implementing innovation on increasing business income for home industry products. Through qualitative and quantitative research methods, we collect data from home industry business owners who have adopted digital marketing strategies and implemented innovations in their products. Introduction of digital marketing, including the use of social media, e-commerce platforms, and other online marketing techniques, has a positive impact on product visibility and increasing the number of customers. In addition, product innovations such as attractive designs, environmentally friendly packaging, and improving product quality also contribute significantly to increasing competitiveness and customer satisfaction. These findings provide valuable insight for home industry business owners and marketing practitioners regarding the positive potential of integrating digital marketing and product innovation. Therefore, business actors in the home industry sector are advised to adopt a holistic approach, combining smart digital marketing strategies with continuous product innovation, to achieve sustainable income increases and increase competitiveness in an increasingly changing market.
Co-Authors Adrianah Adrianah Adrianah Asniwati Asniwati Asniwati Nurhaedah Nurhaedah