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All Journal E-Journal of Linguistics
Ni Wayan Wida Yustiari
Udayana University
Languange, Linguistic, Communication & Media

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Language Style of Advertisements Ni Wayan Wida Yustiari; I Made Rajeg; Putu Ayu Senja Asty Pratiwi
e-Journal of Linguistics Vol 17 No 1 (2023): ejl-January
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i01.p08

Abstract

The article aims to find the type of language style and the meanings implied in the advertisement. The data were taken from advertisements in Now! Bali magazine was published from May 2018 to June 2018. They were analyzed using the descriptive qualitative method and the theory type of language style (Wells, 2009) and the theory of meaning (Keraf, 2006). The result show that there are seven types of language style applied in them including similes, personification, metonymy, alliteration, assonance, ellipsis, and hyperbole. In terms of meaning, denotative and connotative meanings are implied.
Co-Authors I MADE RAJEG Putu Ayu Asty Senja Pratiwi