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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Emilia Gunawan
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Economics, Econometrics & Finance

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A PERSPECTIVE FROM MARKETING MIX AND SALES PERFORMANCE: THE EXISTENCE OF MODERN RETAILERS AMID TRADITIONAL RETAILERS IN SONDER Ronaldo Patrick Rumokoy; Maryam Mangantar; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.817 KB) | DOI: 10.35794/emba.v10i3.41799

Abstract

The rapid grow of modern retailer in almost major cities in Indonesia has an impact on economic development and has a strong effect on community decision-making about whether to shop in modern retailers or traditional retailers. This study aimed to analyze the existence of modern retailers amid traditional retailers in the perspective of marketing mix and sales performance. Descriptive qualitative approach was used in this study. Primary data was gained from interview with 30 respondents from traditional retail owner in Sonder district. Based on the result of the study, it shows (1) The presence of modern retail in Sonder district has an impact on 43% traditional retailers and 57% retailers not impacted. (2) Marketing mix strategy affecting on increasing traditional retailer sales performance which product and price variable has an important role. Meanwhile, the others remaining marketing mix strategy variable such as promotion and place did not play significant role in increasing the traditional retailer sales performance in Sonder.
EXPLORING IMPULSIVE BUYING OF ESPORT PLAYER AMONG SAM RATULANGI UNIVERSITY STUDENTS Morissa Wongkar; Paulus Kindangen; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.379 KB) | DOI: 10.35794/emba.v10i4.43509

Abstract

The purpose of this research is to analyze the influence of external and internal trigger of impulsive buying on esport player undergraduate student at the Sam RatulangiUniversity and also to find out the consequences of it.  The method that used in this research is qualitative method with 15 informants as the respondents for the research distributed by social media. The result of this research shows that internal trigger has the most influencing for esport player to make impulsive buying and also for some of esport player feel the consequences after make impulsive buying such as the feeling or regret. Description qualitative were used to help the data analysis in this research.
FACTORS AFFECTING ONLINE PURCHASE DECISION OF GENERATION Z IN SHOPEE APPLICATION Julitri Ivie Karame; Maryam Mangantar; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.005 KB) | DOI: 10.35794/emba.v11i1.45531

Abstract

This study aims to analyse the factors that affecting online purchase decisions of Generation Z on the Shopee application in Manado. The Population in this study is Generation Z Shopee users in Manado who have made transaction/purchases. The number of sample in this study were 96 respondents. The sampling method used non-probability sampling technique, namely purposive sampling. The data was processed by multiple linear regression method. The result of this study found that trust, easiness, security, and e-service quality simultaneously have a significant and positive effect on Generation Z online purchase decision in Shopee application. Based on the partial test, trust, easiness, and e-service quality have a positive and significant effect on generation Z online purchase decision, while security has a negative and no significant effect on generation Z online purchase decision. Keywords: trust, easiness, security, e-service quality, and online purchase decision
INTENTION TO REPURCHASE INDRIVE AS ONLINE TRANSPORTATION: THE ROLE OF PERCEIVED EASE OF USE AND PRICE PERCEPTION (STUDY ON YOUNG PEOPLE IN MANADO) Michael Yehudavid Jabbar; Paulus Kindangen; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52336

Abstract

The purpose of this research is to explore the roles of perceived ease of use and price perception on repurchase intention, study the case of customers of InDrive in Manado. This research is qualitative research using a case study approach. Primary data was gathered from a semi-structured interview of 13 informants that used InDrive at least once as the sample who were chosen using convenience sampling. The data was analyzed through qualitative data analysis. Narrative analysis was used to analyze the relationships in the research variables. The results show that relationship between perceived ease of use and price perception are partial and simultaneously gives positive impact on repurchase intention. However, the perceived ease of use has an indirect impact on repurchase intention meanwhile price perception has direct impact on repurchase intention. This research suggests that InDrive establish well-defined protocols and robust systems is important to address these concerns and ensure a safer and more reliable experience for users.   Keywords: online transportation, perceived ease of use, price perception, repurchase intention, perceived usefulness, and security
Co-Authors Julitri Ivie Karame Maryam Mangantar Michael Yehudavid Jabbar Morissa Wongkar Paulus Kindangen Ronaldo Patrick Rumokoy