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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Neraca Manajemen, Akuntansi, dan Ekonomi

Maryam Mangantar

Unknown Affiliation

Author-ID : 5599113

Economics, Econometrics & Finance Education Environmental Science

Published : 25 Documents Claim Missing Document

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A PERSPECTIVE FROM MARKETING MIX AND SALES PERFORMANCE: THE EXISTENCE OF MODERN RETAILERS AMID TRADITIONAL RETAILERS IN SONDER Ronaldo Patrick Rumokoy; Maryam Mangantar; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

The rapid grow of modern retailer in almost major cities in Indonesia has an impact on economic development and has a strong effect on community decision-making about whether to shop in modern retailers or traditional retailers. This study aimed to analyze the existence of modern retailers amid traditional retailers in the perspective of marketing mix and sales performance. Descriptive qualitative approach was used in this study. Primary data was gained from interview with 30 respondents from traditional retail owner in Sonder district. Based on the result of the study, it shows (1) The presence of modern retail in Sonder district has an impact on 43% traditional retailers and 57% retailers not impacted. (2) Marketing mix strategy affecting on increasing traditional retailer sales performance which product and price variable has an important role. Meanwhile, the others remaining marketing mix strategy variable such as promotion and place did not play significant role in increasing the traditional retailer sales performance in Sonder.

THE EFFECT OF SOCIAL INFLUENCE AND PRODUCT ATTRIBUTES ON CUSTOMER PURCHASE INTENTION: A STUDY OF SECOND-HAND CLOTHES IN MANADO Cliff Joy Johanes Kalesaran; Maryam Mangantar; Emilia Margareth Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to analyze the effect of social influence and product attributes on customer purchase intention of second-hand clothes in Manado. The method used in this research is the quantitative method. This research used is purposive sampling method, and 105 samples were collected by using a questionnaire with a 5 Likert scale that was distributed via social media. The data collected are processed and analyzed using the multiple linear regression method. The result of this research shows that social influence (X1) and product attributes (X2) have a positive and significant effect towards purchase intention (Y) both partially and simultaneously.

THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON BEHAVIORAL INTENTION OF E-WALLET USER (CASE STUDY: MANADO) Angie Tesalonika Rewah; Maryam Mangantar; Regina Trivena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

E-Wallet continues to develop in popularity and has attracted a lot of attention from the general public since the service it provides is valuable in terms of practicality, security, and convenience for its users while making payments. Aside from the numerous advantages that make consumers want to use E-Wallet, it turns out that a technology's level of credibility must also be a priority in the creation of its services, since this has an impact on behavioral intention of e-wallet user.The purpose of this research is to analyze The Effect of Perceived Usefulness, Perceived Ease of Use and Perceived Risk on Behavioral Intention of E-Wallet user (Case study: In Manado). This research used quantitative method. 100 samples were collected with questionnaire distributed via social medias from E-Wallet user in Manado.The result of this research shows that Perceived Usefulness (X1) Perceived Ease of Use (X2) and Perceived Risk (X3) have a positive and significant correlation with on Behavioral Intention (Y) partially and simultaneously. Multiple linear regression and 5 points Likert scale was used to help the data analysis in this research

PENGARUH STRATEGI PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN ONLINE SHOP GEMINI.LUXURY) Shania Barlita Oping; Maryam Mangantar; Jane Grace Poluan Poluan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari variable promosi melalui media sosial, dan electronic word of mouth terhadap keputusan pembelian. Populasi dalam penelitian ini adalah 3.474 orang yang menjadi pengikut akun Instgram Gemini.luxury dan sampel dalam penelitian ini adalah sebesar 98 orang yang dihitung menggunakan rumus slovin. Analisis data berupa uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, analisis regresi linear berganda, uji korelasi, uji f dan uji t. Hasil dari penelitian ini menunjukan bahwa variable promosi melalui media sosial berpengaruh secara parsial terhadap keputusan pembelian. Electronic word of mouth berpengaruh secara parsial terhadap keputusan pembelian. Variable promosi melalui media sosial dan electronic word of mouth berpengaruh secara simultan atau bersama-sama terhadap keputusan pembelian. Saran untuk pihak online shop Gemini.luxury agar tetap meningkatkan setiap variable-variabel yang diteliti oleh peneliti ini agar dapat membuat usahanya lebih maju lagi di masa yang akan dating. Kata Kunci: Promosi, Media sosial, electronic word of mouth, peputusan pembelian

The The Effect of Emotional Intelligence and Work Life Balace on Job Satisfaction at PT. Kumala Motor Cemerlang Manado Damaris Yunika Pinangkaan; Maryam Mangantar; Maria V. J Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Job satisfaction is an affective or emotional response to various aspects or aspects of a person's job so that job satisfaction is not a single concept. A person can be relatively satisfied with one aspect of a job and dissatisfied with one or more other aspects. Job Satisfaction is a worker's (positive) attitude towards his job, which arises based on an assessment of the work situation. The assessment can be carried out on one of the jobs, the assessment is carried out as a sense of appreciation in achieving one of the important values in the job. Satisfied employees prefer their work situation rather than dislike them. The objectives of this study are to determine the effect of Emotional Intelligence and Work Life Balance simultaneously or partially have a significant effect on Job Satisfaction At PT. Kumala Motor Cemerlang Manado. The analytical method used is multiple linear regression. The results of the hypothesis test found that simultaneously Work Life Balance and Emotional Intelligence had a significant effect on Job Satisfaction at PT. Kumala Motor Cemerlang Manado., but partially Work Life Balance has no significant effect on Job Satisfaction at PT. Kumala Motor Cemerlang Manado. For PT. Kumala Motor Cemerlang Manado to maintain and improve the quality of Emotional Intelligence so that employees who work can be more satisfied and can help improve the quality of their performance later

FACTORS AFFECTING ONLINE PURCHASE DECISION OF GENERATION Z IN SHOPEE APPLICATION Julitri Ivie Karame; Maryam Mangantar; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

This study aims to analyse the factors that affecting online purchase decisions of Generation Z on the Shopee application in Manado. The Population in this study is Generation Z Shopee users in Manado who have made transaction/purchases. The number of sample in this study were 96 respondents. The sampling method used non-probability sampling technique, namely purposive sampling. The data was processed by multiple linear regression method. The result of this study found that trust, easiness, security, and e-service quality simultaneously have a significant and positive effect on Generation Z online purchase decision in Shopee application. Based on the partial test, trust, easiness, and e-service quality have a positive and significant effect on generation Z online purchase decision, while security has a negative and no significant effect on generation Z online purchase decision. Keywords: trust, easiness, security, e-service quality, and online purchase decision

The THE IMPACT OF SENSORY MARKETING ON CONSUMER BEHAVIOR AT STARBUCKS MANADO Estefan Dusauw; Maryam Mangantar; Merinda H.C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

This study aims to analyze the impact of sensory marketing towards consumer behavior at Starbucks Manado. This research applies qualitative method. Population were 20 retained customers of Starbucks Manado that went to Starbucks at least three times a month. For sampling technique, applies purposive sampling. The findings of the research using the interview approach yielded four indicators of sensory marketing that influence the behavior of Starbucks Manado’s consumer. Sight, sound, taste, and smell all have an impact on consumers’ psychology, personal, and social that affects their behavior. These studies might be excellent references for those interested in learning the use of sensory marketing, as well as a body of knowledge and practical implications. Keywords: sensory marketing, consumer behavior, sight, sound, taste, smell, psychology, personal, social

ANALISIS PERPUTARAN KAS, PERPUTARAN PIUTANG DAN PERPUTARAN PERSEDIAAN TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR OTOMOTIF DAN KOMPONEN DI BURSA EFEK INDONESIA SEBELUM DAN SAAT PANDEMI COVID-19 Chita Farikha Hamadjen; Maryam Mangantar; Hizkia Hendrik David Tasik
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Penelitian ini bertujuan untuk mengetahui pengaruh Perputaran Kas, Perputaran Piutang dan Perputaran Persediaan terhadap Harga Saham, baik secara persial maupun simultan pada perusahaan sub sektor otomotif dan komponen di Bursa Efek Indoensia Sebelum dan Saat pandemi covid-19. Populasi dalam penelitian ini adalah perusahaan sub sektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia (BEI). Metode pengambilan sampel menggunakan metode Purposive Sampling. Sampel dikumpulkan sebanyak 12 perusahaan, perusahaan sub sektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2018- 2021. Teknik analisis data menggunakan Analisis regresi data panel dan uji asumsi klasik yang meliputi uji normalitas, uji multikolinearitas, uji heteroskedastisitas dan uji autokorelasi. Serta pengujian hipotesis menggunakan uji t (persial), uji F (simultan) dan koefisien determinasi R2 dengan menggunakan bantuan aplikasi Eviews 10. Hasil penelitian ini menunjukan secara persial, diperoleh bahwa perputaran kas tidak berpengaruh terhadap harga saham perputaran piutang tidak berpengaruh terhadap harga saham, perputaran persediaan berpengaruh positif terhadap harga saham dan secara simultan perputaran kas, perputaran piutang dan perputaran persediaan berpengaruh positif terhadap harga saham. Kata Kunci : perputaran kas, perputaran piutang, perputaran persediaan, harga saham

PENGARUH HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA TRANSPORTASI ONLINE (STUDI KASUS GOJEK DAN MAXIM DI KOTA MANADO) Bagus Dwiseptiawan Mardjani; S. L.H. V. Joyce Lapian; Maryam Mangantar
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Di jaman yang semakin canggih sekarang ini, transportasi online sudah jadi bidang usaha yang sangat penting dikalangan masyarakat, dengan adanya pertumbuhan populasi manusia mengakibatkan semakin banyak permintaan dalam bidang transportasi. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas layanan terhadap kepuasan konsumen secara simultan maupun parisal pada transportasi online Gojek dan Maxim. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan teknik analisis data menggunakan regresi linier berganda. Hasil pengujian hipotesis menunjukkan bahwa harga, promosi dan kualitas layanan secara simultan berpengaruh terhadap kepuasan konsumen pada Gojek dan Maxim. Harga secara parsial berpengaruh negatif signifikan terhadap kepuasan konsumenp pada Gojek, sedangkan pada Maxim secara parsial harga berpengaruh positif dan signifikan. Promosi secara parsial mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen pada Gojek, sedangkan pada Maxim secara parsial promosi tidak mempunyai pengaruh terhadap kepuasan konsumen. Kualitas layanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen baik pada Gojek maupun Maxim. Kata Kunci: harga, promosi, kualitas layanan, kepuasan konsumen

REAKSI PASAR TERHADAP PERISTIWA PANDEMI COVID-19 PADA PERUSAHAAN YANG TERDAFTAR DI LQ45 BURSA EFEK INDONESIA Yesinta Meice Tumpia; Maryam Mangantar; Paulina Van Rate
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Penelitian ini bertujuan untuk mengetahui Reaksi Pasar sebelum dan sesudah peristiwa pengumuman Covid-19 pada perusahaan yang terdaftar di LQ45 Bursa Efek Indonesia. Hal tersebut dapat diukur menggunakan Abnormal Return dan Trading Volume Activity. Hampir semua hal atau peristiwa yang terjadi dapat mempengaruhi pasar modal baik itu peristiwa yang berkaitan dengan ekonomi dan non ekonomi. Penelitian ini bersifat penelitian sekunder, dengan cara mengumpulkan data melalui dokumentasi kandungan informasi dari LQ45 BEI, serta perbedaan rata-rata Abnormal Return dan rata-rata Trading Volume Activity sebelum dan sesudah peristiwa pengumuman pandemi Covid-19. Periode pengamatan 5 hari sebelum dan 5 hari sesudah. Jenis penelitian kuantitatif dengan metode komparatif. Sampel berjumlah 45 perusahaan. Dengan pengujian menggunakan Paired Sample T-Test dan Wilcoxon Signed Ranks Test menunjukkan peristiwa ini tidak memiliki informasi yang kuat, dibuktikan dengan tidak adanya perubahan yang signifikan dari rata-rata Abnormal Return dan rata- rata Trading Volume Activity sebelum dan sesudah peristiwa pengumuman Covid- 19. Kata Kunci: reaksi pasar, abnormal return, trading volume activity

Co-Authors Aldo Lengkong Anastha C. Sukarame Andre G S Moningka Andrew Juan Henry Mokoagouw Angie Tesalonika Rewah Bagus Dwiseptiawan Mardjani Chita Farikha Hamadjen Cliff Joy Johanes Kalesaran Damaris Yunika Pinangkaan Debry Ch. A. Lintong Dheva R. P. E. Sudarsono Djurwati Soepeno Emilia Gunawan Emilia Margareth Gunawan Estefan Dusauw Fian Pakederan Fitty Valdi Arie Glady Langi Gloria Lumenta Hendra N. Tawas Hendrico Dili Sirendeng Hizkia Hendrik David Tasik Jacky S B Sumarauw Jane Grace Poluan Poluan Joubert B. Maramis Juandri Frikasih Julio Lawren Rumokoy Julitri Ivie Karame Junior Mamesah Lawren J. Rumokoy Lawren Julio Rumokoy Lucky O.H Dotulong Maria V. J Tielung Marsadu, Olvianti Merinda H. Ch. Pandowo Mourine Oroh Paulina Van Rate Regina T. Saerang Regina Trivena Saerang Rogi, Mira Ronaldo Patrick Rumokoy Rorong, Natalia S. L.H. V. Joyce Lapian Shania Barlita Oping Shinta J. C. Wangke Yesinta Meice Tumpia Yunike Veren Takarendehang

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