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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Maria V. J. Tielung
Sam Ratulangi University
Economics, Econometrics & Finance

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THE INFLUENCE OF SOCIAL MEDIA AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOR ON SHOPEE E-COMMERCE ON STUDENT AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY MANADO Trifena Monica Derek; Sifrid S. Pangemanan; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.917 KB) | DOI: 10.35794/emba.v10i3.42066

Abstract

Abstract: Impulsive buying behavior seems to be a contradiction between what individuals planned and what individuals do. Impulsive buying behavior, on the consumer side, has negative consequences, such as excessive spending on money, useless buying, lasting uncertainties and risks in terms of product function and quality, and a sense of guilt. Impulsive buying, therefore, often deemed irrational and risky.The objective of this research was to analyze the influence of social media and sales promotion toward impulsive buying behavior on Shopee e-commerce among the students at Faculty of Economics and Business Sam Ratulangi University Manado. The research approach of this study was quantitative method. Multiple linear regression was used to analyze the relationship of each variable. The data collected using questionnaire with 100 respondents as the sample. The result of this research showed that social media and sales promotion partially has positive and significant influence on impulsive buying behavior.Keywords: Social Media, Sales Promotion, Impulsive Buying Behavior.
EXPLORING THE CHALLENGES OF TOMOHON FEMALE ENTREPRENEURS IN BUSINESS ACTIVITIES Khusna Pelealu; Joy Elly Tulung; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.522 KB)

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This study aims to explore the challenges that faced by Female Entrepreneurs in Tomohon. The qualitative method has used in this research in order to observe and explore the challenges that faced by the Female Entrepreneurs in Tomohon. The Samples of this research are 10 Female Entrepreneurs in Tomohon, whose have a minimum one-year length of run their business, with the age range of 26-64 years old. The result of this research found that the challenges that faced by Female Entrepreneurs in Tomohon are lack of financial, tradition constraints, lack of knowledge and training, gender discrimination of female entrepreneurs, and work-family conflict. There are also other existing challenges based on the experience of the female entrepreneurs in Tomohon, which are competition, employee’s bad behavior, Covid-19 outbreak, the lack of raw material and supply stock, customers’ satisfaction, customers’ debt, and unsafe business environment.
THE IMPACT OF MANADO LIVE ONLINE HOUSE ON "ER-SHOP OK" SALES PERFORMANCE IN INCREASING SALES VOLUME Veren Pangemanan; Joy Elly Tulung; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

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Abstract

The purpose of this study was to determine the effect of Rumah Live Online Manado on the sales performance of ER-SHOP OK in increasing sales volume. This study uses a qualitative method. Data were collected through interviews, observation and documentation. There are three data analysis used, namely: (1) data reduction, (2) data presentation, (3) drawing conclusions/verification. Based on the results of the interviews, it can be concluded: 1. The increase in sales was caused by the use of social media Facebook in marketing and providing information about scooping snacks to the public so as to provide opportunities in sales. 2. Business actors "ER-SHOP OK" can sell 30-50 scoops of snacks with how many times live broadcasts a day. 3. It is important to regularly post products on Facebook or live broadcasts as a way to attract customers and provide rewards such as bonuses, money transfers or credits. 4. In snack sales, the “ER-SHOP OK” store serves purchases within and outside the city with a guarantee that can make customers feel safe and comfortable.
ANALYZING FACTORS THAT INFLUENCE CREDIT DECISION MAKING AT BRI BRANCH OFFICE TAHUNA Claudyanti Jeivi Lahopang; Maryam Mangantar; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.46731

Abstract

PT. Bank Rakyat Indonesia (Persero) Tbk Branch Office Tahuna focuses on services to small communities in helping capital problems in an effort to improve living standards for the better. The credit facilities provided are Kredit Usaha Rakyat (KUR) and Kredit Umum Pedesaan (KUPEDES). KUR and KUPEDES can be used to meet business capital needs so as to facilitate and improve operational products, and also to maintain the continuity of the business activities of prospective customers. Credit decision making is a process that is carried out by the customer when taking credit, then the customer chooses one alternative from several available alternatives. Credit decision making at Bank Rakyat Indonesia (BRI) Branch Office Tahuna can show the level of customer confidence in the bank's credit products. Thus the customer's decision to take credit becomes very important for a bank in improving the existence of the bank in order to survive in the midst of increasingly fierce competition. The objectives of this study are to reveal the influence of interest rates, credit procedures, and service quality on credit decisions making at BRI Branch Office Tahuna. The analytical method used is Multiple linear regression. Based on the results of the analysis and discussion using Multiple linear regression and classical assumption test, it is concluded that the results of the hypothesis test found that simultaneously interest rates, credit procedures, and service quality on credit decisions making at BRI Branch Office Tahuna, but the results of the hypothesis test found that partially interest rates has no significant effect on credit decisions making.. For BRI Branch Office Tahuna to maintain and improve the Interest Rate, Credit Procedure, and Service Quality again so that it will make its consumers more loyal to the brand also satisfied. Keywords: interest rate, credit procedure, service quality, credit decision making.
Co-Authors Claudyanti Jeivi Lahopang Joy Elly Tulung Khusna Pelealu Maryam Mangantar Sifrid S. Pangemanan Trifena Monica Derek Veren Pangemanan