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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
S. L. H. V. Joyce Lapian
Universitas Sam Ratulangi
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Kualitas Jaringan dan Kepercayaan Terhadap Kepuasan Pelanggan Pengguna Jaringan Indihome di PT. Telkom Langowan (Studi Kasus di Desa Manembo) Brenda Tumangkeng; S. L. H. V. Joyce Lapian; Reitty L. Samadi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.2 KB) | DOI: 10.35794/emba.v10i4.44393

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Kualitas Jaringan dan Kepercayaan terhadap kepuasan pelanggan pengguna jaringan Indihome di PT. Telkom Langowan terlebih khusus pelanggan yang ada di Desa Manembo. Dalam penelitian ini menggunakan pendekatan kuantitaif, dengan responden sebanyak 40 responden. Pengumpulan data pada penelitian ini dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linear berganda. Uji statistik yang digunakan adalah uji instrumen, uji normalitas, uji koefisien korelasi, uji parsial, uji simultan. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk, Kualitas Jaringan dan Kepercayaan secara Parsial berpengaruh signifikan terhadap Kepuasan Pelanggan. Begitu pula secara Simultan Variabel Kualitas Produk, Kualitas Jaringan dan Kepercayaan berpengaruh signifikan terhadap Kepuasan Pelanggan.
THE ROLE OF EMPLOYEE EMPOWERMENT IN IMPROVING EMPLOYEE PERFORMANCE AT SHANGHAI “JESSIVAR” KIAWA PEANUT FACTORY Henry Longkutoy; S. L. H. V. Joyce Lapian; Ferdinand Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.41 KB) | DOI: 10.35794/emba.v11i1.45576

Abstract

The success of company management is primarily determined by utilizing human resources, where company managers must pay attention to employees' attitudes, behaviour, desires and needs to encourage employees to improve their performance. The final project aims to determine the observation of employee empowerment at Shanghai "Jessivar" Kiawa Peanut Factory. Khan's theory contains several indicators: Desire, Trust, Confidence, Credibility, Accountability, and Communication. The research method used is qualitative. The analysis technique uses observation, interviews, and documentation. The results of the study found that desire for Shanghai "Jessivar" Kiawa Peanut Factory has been well empowered, trust in Shanghai "Jessivar" Kiawa Peanut Factory can be said to be enough empowered, confident employees at Shanghai "Jessivar" Kiawa Peanut Factory have been well empowered, confident employees at Shanghai "Jessivar" Kiawa Peanut Factory have been well empowered, credibility in Shanghai "Jessivar" Kiawa Peanut Factory has been well empowered, accountability at Shanghai "Jessivar" Kiawa Peanut Factory is quite well empowered, communication in Shanghai "Jessivar" Kiawa Peanut Factory has been well empowered.   Keywords: employee empowerment, employee performance
PENGARUH VIRAL MARKETING, STORE ATMOSPHERE, DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN (STUDI KASUS A51 COFFEE SHOPS MANADO) Koyansow Tasya Jovanka Baguna; S. L. H. V. Joyce Lapian; Bode Lumanauw
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.454 KB) | DOI: 10.35794/emba.v11i1.45986

Abstract

Munculnya industri coffee shop yang pesat saat ini membawa dampak baru kedalam gaya hidup konsumen. Makna coffee shop saat ini mengalami pergeseran, dimana mengunjungi coffee shop bukan hanya sebagai tempat untuk melakukan aktivitas konsumsi, namun coffee shop juga dapat digunakan sebagai, tempat mengisi waktu luang, rapat kerja, membuat tugas serta nongkrong bersama teman-teman. Tujuan penelitian ini adalah untuk mengetahui pengaruh Viral marketing, Store atmosphere, dan Brand trust secara simultan dan secara parsial terhadap minat beli konsumen A51 Coffee Shop Manado. Penelitian Eksplanatori merupakan penelitian yang bertujuan untuk menguji hipotesis yang telah dirumuskan sebelumnya dan hasil penelitian akan dapat menjelaskan hubungan kausal antar variabel dengan cara menguji hipotesis. Teknik analisis data dalam penelitian ini menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) viral marketing berpengaruh signifikan terhadap minat beli konsumen A51 Coffee Shops Manado, (2) store atmosphere berpengaruh signifikan terhadap minat beli konsumen A51 Coffee Shops Manado, (3) brand trustberpengaruh signifikan terhadap minat beli konsumen A51 Coffee Shops Manado dan (4) viral marketing, store atmosphere dan brand trustberpengaruh signifikan terhadap minat beli konsumen A51 Coffee Shops Manado. Kata Kunci: viral marketing, store atmosphere, brand trust, minat beli konsumen
THE ROLE OF E-MONEY ON FOOD MSME IN MANADO CITY Andrea Bella Tesalonika Supit; S. L. H. V. Joyce Lapian; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.55109

Abstract

Electronic money or E-money is an electronic store of monetary value on a technical device that may be widely used for making payments to entities other than the e-money issuer. Electronic money was introduced to Indonesia in 2009 and had a lot of significant effects on the country’s economy, especially on the micro, small, and medium enterprises (MSME). The goal of this study is to analyze the role that have been brought by electronic money. The research study’s sample consists of 15 informants of food MSME owner. This study uses a descriptive-qualitative approach in order to give us a detailed explanation of this phenomenon using field data. This research might be excellent references for those interested in the same topic, as well as a body of knowledge and practical implications.   Keywords: E-money, MSME
Co-Authors Andrea Bella Tesalonika Supit Bode Lumanauw Brenda Tumangkeng Ferdinand Tumewu Henry Longkutoy Koyansow Tasya Jovanka Baguna Regina Trifena Saerang Reitty L. Samadi