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All Journal Jurnal Administrasi Bisnis
Frida Eka Setianingsih
Faculty of Communication & Business, Kawasan Pendidikan Telkom, Jl. Telekomunikasi No. 1, Sukapura, Kec. Dayeuhkolot, Bandung, Indonesia 40267
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Media Sosial Marketing Tiktok Terhadap Minat Beli Online di Shopee Frida Eka Setianingsih; Fauzan Aziz
Jurnal Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i2.42602

Abstract

This study aims to determine how social media marketing has an impact on Tiktok users' interest in online purchasing at Shopee. The approach involves descriptive and causal quantitative research with SMART PLS 3.0 analysis. Users of the TikTok and Shopee apps made up the study's population. method Sampling is a non-probability sampling with as many as 400 responses from purposive sampling kinds. The outcomes show that TikTok social media marketing has a good and significant impact on shopee users' interest in online purchasing.Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap minat pengguna Tiktok melakukan pembelian online di Shopee. Pendekatan yang digunakan adalah penelitian kuantitatif jenis deskriptif dan kausal dengan analisis SMART PLS 3.0. Pengguna aplikasi TikTok dan Shopee merupakan populasi penelitian. Metode Pengambilan sampel adalah non-probability sampling dengan sebanyak 400 tanggapan dari jenis purposive sampling. Hasil penelitian menunjukkan bahwa social media marketing TikTok berpengaruh baik dan signifikan terhadap minat beli online pengguna shopee
Co-Authors Fauzan Aziz