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Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Indomaret Simpang Baloho Nias Selatan Paskalis Dakhi
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12655

Penelitian berjudul Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Konsumen Indomaret Simpang Baloho Nias Selatan) . Tujuan penelitian ini adalah untuk mengetahui pengaruh store atmosphere dan kualitas pelayanan terhadap kepuasan konsumen. Masalah penelitian ini adalah apakah store atmosphere dan kualitas pelayanan berpengaruh terhadap kepuasan konsumen Indomaret Simpang Baloho Nias Selatan. Jenis penelitian yang digunakan adalah penelitian kuantitatif bersifat asosiatif. Sampel penelitian berjumlah 58 orang konsumen dan data yang dikumpulkan adalah data primer. Metode aanalisis data yaitu regresi berganda dan uji hipotesis yaitu uji t dan uji F. Hasil penelitian menunjukkan ada pengaruh store atmosphere dan kualitas pelayanan terhadap kepuasan pelanggan secara parsial dan secara simultan.

Pengaruh Discount dan Kualitas Pelayanan terhadap Minat Beli Konsumen (Studi Kasus Pada Indomaret Simpang Baloho Nias Selatan) PASKALIS DAKHI
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13230

Perkembangan industri retail minimarket modern saat ini terlihat dengan semakin bertambahnya jumlah minimarket modern di Indonesia saat ini. Indomaret sebagai salah satu kelompok retail terbesar di Indonesia terus melakukan ekspansi dengan membuka cabang baru di setiap daerah potensial seperti di Nias Selatan. Kecenderungan konsumen belanja pada minimarket modern hal ini disebabkan berbagai faktor pelayanan yang diberikan lebih baik dari retail tradisional. Kenyamanan, keramahan, suasana toko yang menarik, kesejukan, program promosi yang bervariasi, dan pelayanan yang lebih baik merupakan daya tarik yang mempengaruhi konsumen untuk belanja di minimarket modern. Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh discount dan kualitas pelayanan terhadap minat beli konsumen. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Berdasarkan penelitian terbukti bahwa discount berpengaruh positif dan signifikan terhadap minat beli konsumen Indomaret Simpang Baloho Nias Selatan.Sedangkan kualitas pelayanan tidak berpengaruh terhadap minat beli konsumen Indomaret Simpang Baloho Nias Selatan. Perlu menjadi perhatian kepada manajemen toko Indomaret Simpang Baloho agar program discount yang berkelanjutan semakin ditingkatkan, hal ini terbukti mempengaruhi minat beli kemudian untuk kualitas pelayanan meskipun tidak berpengaruh terhadap minat beli konsumen akan tetapi konsumen menganggap bahwa pelayanan kualitas sudah hal sewajarnya didapatkan konsumen ketika belanja di minimarket modern seperti Indomaret. Faktor lain, seperti ketersediaaan produk, suasana toko, kelengkapan item produk, dan harga bisa juga menjadi variabel mempengaruhi minat beli konsumen yang bisa diteliti oleh peneliti lain di masa yang akan datang.

The Influence of Experience Quality and Destination Image on The Behavioral Intentions of Lagundri Beach Tourists with Satisfaction as a Mediation Dakhi, Paskalis
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1248

The current development of the tourism business is changing human lifestyles, especially in enjoying life and using free time with recreational activities. This research explores the relationship between the quality of experience obtained by tourists at Lagundri Beach and their intention to behave again, with satisfaction acting as a potential mediator. Through a quantitative approach and the use of questionnaires as a data collection tool from a sample of 156 people, this research seeks to fill the gap in understanding of the factors that influence tourists' behavioral intentions to return to this destination, especially the quality of experience and mediated by satisfaction. The results of the analysis show that the quality of experience enjoyed by tourists at Lagundri Beach has a significant influence on their level of satisfaction. Not only that, satisfaction also turns out to be a significant mediating factor in the relationship between the quality of experience and tourists' behavioral intentions to return. These findings not only provide important insights for the tourism industry in its efforts to improve the tourist experience at Lagundri Beach, but also provide a theoretical contribution in understanding the dynamics of tourist behavior and its influence on future travel decisions.

The Influence of Experience Quality and Destination Image on The Behavioral Intentions of Lagundri Beach Tourists with Satisfaction as a Mediation Paskalis Dakhi
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1248

The current development of the tourism business is changing human lifestyles, especially in enjoying life and using free time with recreational activities. This research explores the relationship between the quality of experience obtained by tourists at Lagundri Beach and their intention to behave again, with satisfaction acting as a potential mediator. Through a quantitative approach and the use of questionnaires as a data collection tool from a sample of 156 people, this research seeks to fill the gap in understanding of the factors that influence tourists' behavioral intentions to return to this destination, especially the quality of experience and mediated by satisfaction. The results of the analysis show that the quality of experience enjoyed by tourists at Lagundri Beach has a significant influence on their level of satisfaction. Not only that, satisfaction also turns out to be a significant mediating factor in the relationship between the quality of experience and tourists' behavioral intentions to return. These findings not only provide important insights for the tourism industry in its efforts to improve the tourist experience at Lagundri Beach, but also provide a theoretical contribution in understanding the dynamics of tourist behavior and its influence on future travel decisions.

ANALISIS SWOT TERHADAP USAHA TOKO IMELDA PONSEL TELUKDALAM NIAS SELATAN Dakhi, Paskalis; Buulolo, Progresif; Harita, Trinitaktis
Balance: Jurnal Riset Akuntansi dan Bisnis Vol 5 No 1 (2022): Balance: Jurnal Riset Akuntansi dan Bisnis
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Imelda Ponsel Telukdalam South Of Nias is a store in Nias is a trade in electronic goods and specifically mobile phones in various brand. The study is intended to answer how and whether the Imelda ponsel store platform has a swot strategy for its business. The method of data analysis technique with a descriptive qualitative approach. Based on the analysis of the swot strategy to its business, which can be proven from the analysis of the internal and external factors IFAS and EFAS, and thus the coordinate point of 1.724 : 1.01 on the swot diagram explains that the mobile imposition store is in the province supporting the growth/growth strategy and the enterprise is still in prime condition. These conditions provide an opportunity for maximum profits because companies have the opportunity and the power to do both the development and expansion of businesses.

ANALISIS TATA CARA PEMUNGUTAN PAJAK REKLAME YANG DITERAPKAN OLEH DINAS PENDAPATAN KABUPATEN NIAS SELATAN Zagoto, Reaksi; Zalogo, Erasma F.; Dakhi, Paskalis
Balance: Jurnal Riset Akuntansi dan Bisnis Vol 5 No 1 (2022): Balance: Jurnal Riset Akuntansi dan Bisnis
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

The collection of billboard taxes has similarities with other tax collections that must meet the provisions that are subjective and objective. The Government of South Nias Regency conducts a billboard tax collection in a very unique way, the billboard tax is levied on the management of business licenses, proof of the repayment of the Billboard Tax is one of the requirements that must be submitted to obtain the original document of the Business License issued by the Licensing Office. Based on the results of the analysis of research data, it can be concluded that in general the billboard tax collection procedures applied by the relevant institutions in South Nias Regency have not been implemented in accordance with the relevant regulations. In its implementation, the procedure for determining the object of the billboard tax is carried out normatively with unclear logic. Related institutions generalize the understanding of Billboards as tax objects without regard to the sorting of the rekelame itself (as objects and not tax objects) as stipulated in various laws in particular, PERBUB NISEL Number 52 of 2012. The South Nias Revenue Office imposes two types of tariffs, namely Rp 225,000 for Business Owners and Rp 3,000,000 tariffs applied to the bodies of the Comnditer Company (CV), the determination of the nominal nominal above is done without clear reference (based on the previous culture although it is actually not in accordance with the laws governing it). To realize good governace in the field of breeding, the South Nias Regency Government needs to take several actions, among others, 1) The need for planning periodic evaluation of the procedure for the implementation of voting so that the obstacles faced can be addressed early. 2) Placing competent employees in their fields who have the ability to understand tax regulations and have a high work commitment. 3) Implementation of the use of certain computer applications in calculating taxes owed.

The Influence of Experience Quality and Destination Image on The Behavioral Intentions of Lagundri Beach Tourists with Satisfaction as a Mediation Dakhi, Paskalis
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1248

The current development of the tourism business is changing human lifestyles, especially in enjoying life and using free time with recreational activities. This research explores the relationship between the quality of experience obtained by tourists at Lagundri Beach and their intention to behave again, with satisfaction acting as a potential mediator. Through a quantitative approach and the use of questionnaires as a data collection tool from a sample of 156 people, this research seeks to fill the gap in understanding of the factors that influence tourists' behavioral intentions to return to this destination, especially the quality of experience and mediated by satisfaction. The results of the analysis show that the quality of experience enjoyed by tourists at Lagundri Beach has a significant influence on their level of satisfaction. Not only that, satisfaction also turns out to be a significant mediating factor in the relationship between the quality of experience and tourists' behavioral intentions to return. These findings not only provide important insights for the tourism industry in its efforts to improve the tourist experience at Lagundri Beach, but also provide a theoretical contribution in understanding the dynamics of tourist behavior and its influence on future travel decisions.

The Influence of Experience Quality and Destination Image on The Behavioral Intentions of Lagundri Beach Tourists with Satisfaction as a Mediation Dakhi, Paskalis
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1248

The current development of the tourism business is changing human lifestyles, especially in enjoying life and using free time with recreational activities. This research explores the relationship between the quality of experience obtained by tourists at Lagundri Beach and their intention to behave again, with satisfaction acting as a potential mediator. Through a quantitative approach and the use of questionnaires as a data collection tool from a sample of 156 people, this research seeks to fill the gap in understanding of the factors that influence tourists' behavioral intentions to return to this destination, especially the quality of experience and mediated by satisfaction. The results of the analysis show that the quality of experience enjoyed by tourists at Lagundri Beach has a significant influence on their level of satisfaction. Not only that, satisfaction also turns out to be a significant mediating factor in the relationship between the quality of experience and tourists' behavioral intentions to return. These findings not only provide important insights for the tourism industry in its efforts to improve the tourist experience at Lagundri Beach, but also provide a theoretical contribution in understanding the dynamics of tourist behavior and its influence on future travel decisions.

PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN BAGI UMKM DI KABUPATEN NIAS SELATAN BERDASARKAN STANDAR AKUNTANSI KEUANGAN (SAK-EMKM) Halowo Fau, Samanoi; Waoma, Samalua; Dakhi, Paskalis
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 7 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i7.2367-2377

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan vital dalam struktur ekonomi global, terutama di Indonesia, di mana mereka menyumbang lebih dari 60% terhadap Produk Domestik Bruto (PDB) dan menyediakan pekerjaan bagi 97% dari total tenaga kerja. Namun, manajemen keuangan, khususnya penyusunan laporan keuangan, masih menjadi tantangan bagi banyak pelaku UMKM. Kurangnya pemahaman tentang standar akuntansi dan kesulitan dalam mengakses sumber daya keuangan menjadi hambatan utama. Solusi untuk mengatasi permasalahan tersebut meliputi pendidikan dan pelatihan manajemen keuangan, akses terhadap konsultan keuangan, pembinaan, promosi budaya pengelolaan keuangan yang baik, serta pemanfaatan teknologi. Pelaksanaan kegiatan pengabdian masyarakat mencakup serangkaian metode seperti wawancara, penyusunan modul, presentasi, pelatihan, diskusi, dan pendampingan. Melalui pendekatan ini, para pelaku UMKM diberikan pemahaman yang lebih baik tentang pentingnya manajemen keuangan yang efektif, penyusunan laporan keuangan sesuai standar akuntansi, dan kewajiban perpajakan. Hasilnya, mereka dapat meningkatkan akses terhadap pendanaan, memperbaiki pengambilan keputusan bisnis, dan tumbuh secara berkelanjutan.

Educational Content as a Marketing Tool in Increasing Consumer Engagement Mendrofa, Kristiurman Jaya; Saputra, Devid; Hermaya, Gading Octorio; Dakhi, Paskalis; Anindya, Annisa
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1327

In the rapidly evolving and highly competitive landscape of modern marketing, educational content has emerged as a vital strategic tool to enhance consumer engagement and build trust in products and services. This study investigates the role of literacy-based marketing through educational content across various business sectors in Indonesia, including finance, technology, retail, and automotive. Employing a qualitative case study approach and content analysis of marketing campaigns, the research reveals that informative and relevant educational content significantly improves consumer understanding, encourages active interaction with brands, and supports more informed purchasing decisions. The financial and technology sectors demonstrate effective implementation of literacy strategies via digital media such as webinars, video tutorials, and online learning modules. In contrast, the retail and automotive sectors show room for growth in adopting educational marketing content. The findings underscore that literacy-driven marketing boosts brand awareness and consumer loyalty and fosters sustainable trust. The study recommends the development of creative, interactive, and personalized educational content tailored to local market characteristics to strengthen consumer engagement. This research contributes valuable insights for businesses that leverage literacy as a competitive advantage in Indonesia’s increasingly digital and complex market environment.

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