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Development of Waterfalls and Penikit Hot Springs Tourism Objects in Belok Sidan Village Nyoman Dwika Ayu Amrita; Agus Wiryadhi Saidi; Made Mulia Handayani
International Journal of Community Service Learning Vol. 6 No. 2 (2022): May 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v6i2.40890

Abstract

The attraction of Penikit Waterfall is unique, which is known as a hot and cold waterfall. However, the development of Penikit Waterfall tourism has not sufficiently affected the economy of the local community. The lack of visitors and the lack of information in the wider community about the place is one of the weaknesses of this tourist attraction. In addition, the infrastructure at this tourist attraction is still lacking. For this reason, it is necessary to hold a PKM for the development of Penikit Waterfalls and Hot Springs in Belok Sidan Village, Petang District, Badung Regency. The target partner in this PKM is the Tourism Awareness Group (Pokdarwis) Wana Giri, totaling 33 people. The PKM activities carried out are, repairing toilets (structural work and finishing work), installing clean water for toilets, parking lot cleaning, hardening and cementing hot water pools, making WEB, training on using WEB and simple bookkeeping. The results of the PKM program on the Penikit Waterfall and Hot Springs help increase the economic potential that supports development in the Penikit area in particular, namely: there are business opportunities, there is an increase in income, and there is labor absorption.
Pengaruh Harga, Kualitas Produk, dan Brand Image terhadap Keputusan Pembelian di Wahyu Bali Store Bangli I Made Rama Darmana Putra; Nyoman Dwika Ayu Amrita; Made Mulia Handayani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.8013

Abstract

Competition in the Balinese traditional clothing retail market requires retailers to understand the attributes that shape consumers’ purchase decisions. This study examines the effects of price, product quality, and brand image on purchase decisions at Wahyu Bali Store Bangli. A quantitative associative design was applied to 80 consumers selected through purposive sampling, with respondents required to be at least 17 years old and to have purchased from the store more than twice. Data were collected using a five-point Likert questionnaire and analyzed with validity and reliability testing, classical assumption testing, multiple linear regression, the coefficient of determination, t tests, and an F test using SPSS. The findings show that price has a positive and significant effect on purchase decisions (B = 0.272; p = 0.004), product quality has a positive but non-significant effect (B = 0.164; p = 0.117), and brand image has a positive and significant effect (B = 0.551; p < 0.001). Simultaneously, the three predictors significantly explain purchase decisions, with an adjusted R² of 0.605. The findings imply that strengthening brand image and maintaining competitive, value-consistent pricing should be prioritized while product quality remains continuously controlled.