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All Journal Media Riset Akuntansi Media Ekonomi dan Manajemen Prosiding Seminar Nasional INDOCOMPAC Journal of Entrepreneurship, Management and Industry (JEMI)
Dominica A. Widyastuti, Dominica A.
Universitas Bakrie
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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FAKTOR-FAKTOR YANG MEMPENGARUHI KESETIAAN KONSUMEN STUDI KASUS PADA OUTLET DUNKIN’ DONUTS DAN J.CO. Wulansari, Anasta Ensenanda; Widyastuti, Dominica A.
Media Riset Akuntansi Vol 7, No 1 (2017): Februari
Publisher : Universitas Bakrie

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor terhadap loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Data dikumpulkan melalui survei self-administered survey. Responden diambil dari lima pusat komersial di Jakarta (Plaza Festival, Mall Ambasador, Kuningan City Mall, Stasiun Gambir dan Universitas Bakrie). Kuesioner tersebut tersebar untuk konsumen J.Co dan Dunkin 'Donuts dan sebanyak 150 responden diperoleh. Data yang terkumpul dianalisis dengan menggunakan metode multivariate analysis termasuk analisis reliabilitas, analisis validitas, dan uji t sampel independen. Hasil penelitian ini menunjukkan bahwa tidak ada perbedaan berarti antara variabel J.Co dan Dunkin 'Donuts. Corporate branding yang mempengaruhi loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Namun, konsumsi status tidak menunjukkan efek pada loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Bersamaan dengan itu, corporate branding dan status consumption mempengaruhi loyalitas konsumen produk J.Co dan Dunkin 'Donuts' sebesar 14.8%. Kata Kunci: Corporate brand, konsumsi status, loyalitas konsumen. This study aims to analyze factors towards consumer loyalty of J.Co and Dunkin’ Donuts’ products. The data were collected through self-administered survey. Respondents were taken from five commercial centers at Jakarta (Plaza Festival, Mall Ambasador, Kuningan City Mall, Gambir Station and Bakrie University). The questionnaires were spread out for the consumers of J.Co and Dunkin 'Donuts. A total of 150 respondents were obtained. Collected data were analyzed using multivariate analysis methods including reliability analysis, validity analysis, and independent samples t-test. The results of this research indicate that there is no significant means difference between the variables of J.Co and Dunkin’ Donuts. Corporate branding effecting consumer loyalty of J.Co and Dunkin’ Donuts’ products. However, status consumption does not show any effect on consumer loyalty of J.Co and Dunkin' Donuts’ products. Simultaneously, corporate branding and status consumption affecting consumer loyalty of J.Co and Dunkin’ Donuts’ products. Keywords: Corporate brand, status consumption, consumer loyalty.
PERILAKU KONSUMEN SMARTPHONE XIAOMI REDMI 1S DI JAKARTA Billfakkar, Muhammad Fuad; Widyastuti, Dominica A.
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

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Abstract

This study aimed to examine the effect of price perception and internal quality on purchase decision of Xiaomi Redmi 1s. The data were collected from people who have purchased the Xiaomi Redmi 1s. Primary data is used throughout this study based on 200 respondents who purchased and used Xiaomi Redmi 1s. The data were collected through distribution of structured questionnaires whih used purposive sampling method. Tools of analysis in this study is multiple regression analysis, through the classical assumption and hypothesis test to see relationships between variables either partially or simultaneously. The results showed that price perception and itnernal quality were partially and simultaniously influenced to the purchase decision of Xiaomi Redmi 1s. Keywords : Price perception, internal quality, purchase decision, Xiaomi Redmi 1s
Pengaruh Green Product Terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek PHILIPS) Al Lathifah, Aisyah Rizki; Widyastuti, Dominica A.
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01 (2018): Maret 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.347 KB) | DOI: 10.36782/jemi.v1i01.1790

Abstract

The purpose of this research is to examine the Philips LED lamp product known as Green Product and intention in the purchase of the product. Sampling method using Accidental Sampling technique with 110 respondents who are consumers of Philips LED Products brand. In this study using Simple Linear Regression Analysis. Hypothesis of this research is Green Product have positive and significant effect to intention of repurchase.
Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID Widyastuti, Dominica A.; Nugroho, Muhammad Rizky
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.626 KB) | DOI: 10.36782/jemi.v1i4.1836

Abstract

This study aims to analyze the effectiveness of the #dijaminOri tagline used by JD.ID companies to establish their brand awareness. In testing this study a questionnaire was used with 10 items of statements distributed to 100 respondents. The sample used in this study were people who had seen the #DijaminOri tagline. The sample is done by purposive sampling method. In this study simple regression analysis was used. The results of this study indicate that the tagline has a very significant effect with a positive direction. 
Analysis of Brand Barriers and Its Impacts on SMEs Performance (Case Study of Dagadu and Batik Soenardi) Dominica A. Widyastuti
Media Ekonomi dan Manajemen Vol 34, No 2 (2019): Business Challenges in Global Competition
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.771 KB) | DOI: 10.24856/mem.v34i2.1066

Abstract

The purpose of this study is to find out the brand development carried out by SMEs, the obstacles that occur, and the impact brand on SMEs performance. The in-depth interview method was carried out to the owners and managers of two SMEs in Jogjakarta namely Dagadu and Batik Soenardi. Interviews were conducted using a questionnaire as a guideline, with the intention of gaining an understanding of business practices and brand development processes. The data collection start from 15 November 2017 to 18 April 2018. Data obtained were analyzed using the within-case method, followed by cross-cases. Based on the research findings, it is known that the two SMEs have built brands through marketing strategies. The obstacles to SME brand development are limited human resources, intense competition, production and management. However, brand barriers do not significantly influence on sales, due there is a product uniqueness, which helps customers obtain the desired product.Keywords:          Brand, Brand Development, Barriers of Brand, Performance of Brand, Small-Medium Enterprise (SMEs).Tujuan penelitian ini adalah untuk mengetahui pengembangan merek yang dilakukan oleh UKM, hambatan yang terjadi, serta dampak merek terhadap kinerja UKM. Metode wawancara mendalam dilakukan kepada para pemilik dan manajer dua UKM di Jogjakarta yaitu Dagadu dan Batik Soenardi. Wawancara dilakukan menggunakan daftar pertanyaan sebagai pedoman, dengan maksud mendapatkan pemahaman mengenai praktek bisnis dan proses pengembangan merek. Pengumpulan data dilaksanakan mulai 15 November 2017 sampai dengan 18 April 2018. Data yang diperoleh dianalisis dengan metode within-case, dilanjutkan cross-case.  Berdasarkan hasil temuan penelitian, diketahui kedua UKM telah membangun merek melalui strategi pemasaran. Hambatan pengembangan merek UKM adalah keterbatasan sumber daya manusia, adanya persaingan yang ketat, produksi, dan manajemen. Meskipun demikian, hambatan merek tersebut tidak mempengaruhi kinerja merek  itu sendiri. Kata Kunci: Merek, Pengembangan Merek, Hambatan Merek, Kinerja Merek, UKM
Co-Authors Al Lathifah, Aisyah Rizki Berkah I. Santoso Billfakkar, Muhammad Fuad Dudi Rudianto Holila Hatta Nugroho, Muhammad Rizky Wulansari, Anasta Ensenanda