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All Journal Media Riset Akuntansi Media Ekonomi dan Manajemen Prosiding Seminar Nasional INDOCOMPAC Journal of Entrepreneurship, Management and Industry (JEMI) CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)

Dominica A. Widyastuti, Dominica A.

Universitas Bakrie

Author-ID : 560732

Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Physics Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

FAKTOR-FAKTOR YANG MEMPENGARUHI KESETIAAN KONSUMEN STUDI KASUS PADA OUTLET DUNKIN’ DONUTS DAN J.CO. Wulansari, Anasta Ensenanda; Widyastuti, Dominica A.
Media Riset Akuntansi Vol 7, No 1 (2017): Februari
Publisher : Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis faktor-faktor terhadap loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Data dikumpulkan melalui survei self-administered survey. Responden diambil dari lima pusat komersial di Jakarta (Plaza Festival, Mall Ambasador, Kuningan City Mall, Stasiun Gambir dan Universitas Bakrie). Kuesioner tersebut tersebar untuk konsumen J.Co dan Dunkin 'Donuts dan sebanyak 150 responden diperoleh. Data yang terkumpul dianalisis dengan menggunakan metode multivariate analysis termasuk analisis reliabilitas, analisis validitas, dan uji t sampel independen. Hasil penelitian ini menunjukkan bahwa tidak ada perbedaan berarti antara variabel J.Co dan Dunkin 'Donuts. Corporate branding yang mempengaruhi loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Namun, konsumsi status tidak menunjukkan efek pada loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Bersamaan dengan itu, corporate branding dan status consumption mempengaruhi loyalitas konsumen produk J.Co dan Dunkin 'Donuts' sebesar 14.8%. Kata Kunci: Corporate brand, konsumsi status, loyalitas konsumen. This study aims to analyze factors towards consumer loyalty of J.Co and Dunkin’ Donuts’ products. The data were collected through self-administered survey. Respondents were taken from five commercial centers at Jakarta (Plaza Festival, Mall Ambasador, Kuningan City Mall, Gambir Station and Bakrie University). The questionnaires were spread out for the consumers of J.Co and Dunkin 'Donuts. A total of 150 respondents were obtained. Collected data were analyzed using multivariate analysis methods including reliability analysis, validity analysis, and independent samples t-test. The results of this research indicate that there is no significant means difference between the variables of J.Co and Dunkin’ Donuts. Corporate branding effecting consumer loyalty of J.Co and Dunkin’ Donuts’ products. However, status consumption does not show any effect on consumer loyalty of J.Co and Dunkin' Donuts’ products. Simultaneously, corporate branding and status consumption affecting consumer loyalty of J.Co and Dunkin’ Donuts’ products. Keywords: Corporate brand, status consumption, consumer loyalty.

PERILAKU KONSUMEN SMARTPHONE XIAOMI REDMI 1S DI JAKARTA Billfakkar, Muhammad Fuad; Widyastuti, Dominica A.
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.445 KB)

This study aimed to examine the effect of price perception and internal quality on purchase decision of Xiaomi Redmi 1s. The data were collected from people who have purchased the Xiaomi Redmi 1s. Primary data is used throughout this study based on 200 respondents who purchased and used Xiaomi Redmi 1s. The data were collected through distribution of structured questionnaires whih used purposive sampling method. Tools of analysis in this study is multiple regression analysis, through the classical assumption and hypothesis test to see relationships between variables either partially or simultaneously. The results showed that price perception and itnernal quality were partially and simultaniously influenced to the purchase decision of Xiaomi Redmi 1s. Keywords : Price perception, internal quality, purchase decision, Xiaomi Redmi 1s

Pengaruh Green Product Terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek PHILIPS) Al Lathifah, Aisyah Rizki; Widyastuti, Dominica A.
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01 (2018): Maret 2018
Publisher : Program Studi Manajemen

The purpose of this research is to examine the Philips LED lamp product known as Green Product and intention in the purchase of the product. Sampling method using Accidental Sampling technique with 110 respondents who are consumers of Philips LED Products brand. In this study using Simple Linear Regression Analysis. Hypothesis of this research is Green Product have positive and significant effect to intention of repurchase.

Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID Widyastuti, Dominica A.; Nugroho, Muhammad Rizky
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

This study aims to analyze the effectiveness of the #dijaminOri tagline used by JD.ID companies to establish their brand awareness. In testing this study a questionnaire was used with 10 items of statements distributed to 100 respondents. The sample used in this study were people who had seen the #DijaminOri tagline. The sample is done by purposive sampling method. In this study simple regression analysis was used. The results of this study indicate that the tagline has a very significant effect with a positive direction.

Dampak Kepuasan Pengunjung sebagai Mediasi antara Hubungan Experiental Marketing terhadap Revisit Intention ( studi kasus pada pariwisata di Pantai Carocok dan Kawasan Mandeh) Juwanda, Vidella; Widiastuti, Dominica Arni
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 2 (2023): April - Juni 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i2.2430

Industry pariwisata memiliki potensi untuk berkembang. Pengalaman seseorang mengunjungi suatu tempat dapat berdampak positive untuk masa depan pada suatu tempat wisata. Saat pengunjung datang ke tempat wisata dan menyukai tempat tersebut, kemungkinan besar pengunjung datang kembali juga sangat besar. Oleh sebab itu, pihak manajemen dituntut untuk meningkatkan jumlah wisatawan karena keberhasilan sektor pariwisata dapat ditunjukkan dengan adanya kunjungan berulang (revisit intention). Penelitian ini bertujuan untuk Mengetahui “Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Tourist Satisfaction Pada Objek Wisata Di Kabupaten Pesisir Selatan dengan Objek Penelitian Pada Pariwisata Di Pantai Carocok Dan Kawasan Wisata Mandeh”. Sampel Penelitian Ini adalah para pengunjung tempat wisata. Metode penelitian yang digunakan adalah metode kuantitatif, dengan menggunakan analisis jalur (Path Analysis) dengan menggunakan program software SPSS.

Factors Influencing Impulsive Buying Behaviour Among Generation Z Tiktok Users in Jakarta Alyaa, Azira Faiza; Hatta, Holila; widyastuti,, Dominica Arni
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 7, No 1 (2024): Januari - Maret 2024
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v7i1.2551

This study explores the factors that drive impulsive buying behavior among Generation Z TikTok users in Jakarta. We focused on five key aspects: Entertainment, Interaction, Trendiness, Customization, and Word of Mouth, examining how each influences the tendency to make spontaneous purchases. Using a quantitative approach, we gathered data through online questionnaires, targeting Gen Z individuals born between 1997 and 2012 who are active on TikTok. Our sample comprised 200 respondents, carefully selected to provide relevant insights. The analysis was conducted using multinomial logistic regression to understand the strength and significance of each factor's impact. Our findings reveal important insights for marketers looking to harness the power of TikTok to influence young consumers' purchasing decisions. This research highlights the critical role of engaging content, social interactions, and personalized experiences in driving impulsive buying behavior on social media platforms.

Improving Competence with Business Competition Management Applications: Study on Customs Services Management Entrepreneurs in The Soekarno Hatta Airport Area, Jakarta Dudi Rudianto; Dominica A. Widyastuti; Holila Hatta; Berkah I. Santoso
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/4vjb9g48

This research aims to develop Business Competition Management Applications to Improve Competitiveness. Researchers use customs service business actors in the Soekarno Hatta Airport, Jakarta. The research method uses an action research approach by mapping the existing problems at the research locus and then developing problem solutions to minimize the risk of loss due to the competitive level of competition. The research results describe the problems at the research locus and produce Business Competition Management Applications as an early warning system and self-assessment to assess business competitiveness and what solutions companies must take to get out of these difficulties. The novelty of this research is in the form of Business Competition Management Applications that customs service business actors can implement. The implications of this research are to positively contribute to customs service businesses as an early warning system and self-assessment to minimize the risk of business bankruptcy.

Small-Scale Innovation with Big Impact: Empowering Kader PKK in Lumban Suhi-suhi Village through Ideation Bootcamp: Inovasi Skala Kecil Berdampak Besar: Pemberdayaan Kader PKK Desa Lumban Suhi-suhi melalui Ideation Bootcamp Eli Jamilah Mihardja; Stella Florensia Hutajulu; Prima Mulyasari Agustini; Holilla Hatta; Raden Aryo Febrian; Dominica Arni Widyastuti
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2596

This article aims to describe the implementation of a design thinking-based Ideation Bootcamp to enhance the innovation capacity of MSMEs in Lumban Suhi-suhi Village. The participatory method involved group discussions, simulations, simple prototyping, and action plan formulation. The program successfully engaged 25 MSME owners and generated 5 types of process innovations, such as service standardization and updated consumer communication media. Key indicators showed that 100% of participants actively engaged and independently formulated realistic, low-capital action plans. These findings demonstrate that design thinking serves as an inclusive, cost-effective, and contextual innovation approach for rural communities. This bootcamp has the potential to become an effective, sustainable MSME empowerment model through synergy between higher education and local communities.

Analysis of Brand Barriers and Its Impacts on SMEs Performance (Case Study of Dagadu and Batik Soenardi) Dominica A. Widyastuti
Media Ekonomi dan Manajemen Vol 34, No 2 (2019): Business Challenges in Global Competition
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

The purpose of this study is to find out the brand development carried out by SMEs, the obstacles that occur, and the impact brand on SMEs performance. The in-depth interview method was carried out to the owners and managers of two SMEs in Jogjakarta namely Dagadu and Batik Soenardi. Interviews were conducted using a questionnaire as a guideline, with the intention of gaining an understanding of business practices and brand development processes. The data collection start from 15 November 2017 to 18 April 2018. Data obtained were analyzed using the within-case method, followed by cross-cases. Based on the research findings, it is known that the two SMEs have built brands through marketing strategies. The obstacles to SME brand development are limited human resources, intense competition, production and management. However, brand barriers do not significantly influence on sales, due there is a product uniqueness, which helps customers obtain the desired product.Keywords: Â Â Â Â Â Â Â Â Brand, Brand Development, Barriers of Brand, Performance of Brand, Small-Medium Enterprise (SMEs).Tujuan penelitian ini adalah untuk mengetahui pengembangan merek yang dilakukan oleh UKM, hambatan yang terjadi, serta dampak merek terhadap kinerja UKM. Metode wawancara mendalam dilakukan kepada para pemilik dan manajer dua UKM di Jogjakarta yaitu Dagadu dan Batik Soenardi. Wawancara dilakukan menggunakan daftar pertanyaan sebagai pedoman, dengan maksud mendapatkan pemahaman mengenai praktek bisnis dan proses pengembangan merek. Pengumpulan data dilaksanakan mulai 15 November 2017 sampai dengan 18 April 2018. Data yang diperoleh dianalisis dengan metode within-case, dilanjutkan cross-case. Â Berdasarkan hasil temuan penelitian, diketahui kedua UKM telah membangun merek melalui strategi pemasaran. Hambatan pengembangan merek UKM adalah keterbatasan sumber daya manusia, adanya persaingan yang ketat, produksi, dan manajemen. Meskipun demikian, hambatan merek tersebut tidak mempengaruhi kinerja merekÂ itu sendiri. Kata Kunci: Merek, Pengembangan Merek, Hambatan Merek, Kinerja Merek, UKM

Co-Authors Al Lathifah, Aisyah Rizki Alyaa, Azira Faiza Berkah I. Santoso Berkah I. Santoso Billfakkar, Muhammad Fuad Dudi Rudianto Dudi Rudianto Eli Jamilah Mihardja Holila Hatta Holila Hatta Holilla Hatta Juwanda, Vidella Nugroho, Muhammad Rizky Prima Mulyasari Agustina Raden Aryo Febrian Stella Florensia Hutajulu Wulansari, Anasta Ensenanda

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