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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business
Alimuddin Rizal
Universitas STIKUBANK
Economics, Econometrics & Finance

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Efek Mediasi Kepuasan Pada Faktor Yang Mempengaruhi Loyalitas Nasabah Febria Andriyani; Alimuddin Rizal
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): DESEMBER: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.681

Abstract

Positive values ​​from customers regarding the product as well as the company are a form of customer satisfaction with the company, the customer does not stop until the product purchase process but also evaluates the product such as the benefits obtained to compare products. If the customer is satisfied, then there will be an incentive to choose and reuse the same product. However, if what happens is disappointment, the customer will quit or go to a competitor. The purpose of the study is to determine, test, and analyze the effect of corporate image on customer value, customer satisfaction on customer loyalty Based on the results of the study, it was found that there is a positive influence of the corporate image variable on customer satisfaction, there is a positive influence of the customer value variable on customer satisfaction, there is a positive influence of the corporate image variable on customer loyalty, there is a positive influence of the customer value variable on customer loyalty, there is The positive influence of the satisfaction variable on customer loyalty, satisfaction mediates the effect of corporate image on loyalty, satisfaction mediates the effect of customer value on loyalty.
Pengaruh Gaya Hidup, Citra Merek dan Kelompok Referensi terhadap Keputusan Pembelian (Studi Pada Konsumen Sepatu Adidas di Semarang) Bhekti Irdhi Viatama; Alimuddin Rizal
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.902

Abstract

This study aims to test the influence of lifestyle, brand image and reference groups on the purchasing decisions of studies on consumers of Adidas shoes in Semarang. This research is a quantitative study. The sampling technique uses purposive sampling. The criteria in this study are people who have bought and used at least once, aged at least 17 years. The data collection technique uses a questionnaire with the filling out of 100 respondents. The instrument used to obtain variable data is measured on a likert scale. The tests in this study used validity tests with factor analysis, reliability tests using cronchbach's alpha, and further analyzed with multiple linear regression analysis. The results showed that lifestyle variables (X1), brand image (X2), and reference group (X3) had a partial or simultaneous positive effect on purchasing decisions on Adidas shoes in Semarang.
Satisfaction positively impacts customer loyalty and mediates the relationship between perceived service quality, perceived relationship quality, and customer loyalty, but does not mediate the relationship between perceived value and customer loyalty. Bambang Dahris Sinaga; Alimuddin Rizal
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10490

Abstract

The research aims to explore the effect of perceived service quality, perceived relationship quality, and perceived value on loyalty, and to hypothesize that customer satisfaction serves as a mediator. This research approach is quantitative and has a direct type of cause. The sample of the research was comprised of 212 participants: pilgrims who were registered with PT Bank Permata, Tbk, in the East Java region. The information was gathered via a questionnaire, and analysis utilized the SEM-PLS and Sobel tests. The study's results indicate that perceived quality of service, perceived relationship quality, and perceived value directly affect customer satisfaction, all of which increase customer loyalty. Satisfaction positively impacts customer loyalty and mediates the relationship between perceived service quality, perceived relationship quality, and customer loyalty, but does not mediate the relationship between perceived value and customer loyalty. Keywords: Customer Satisfaction; Customer Loyalty; Perceived Service Quality; Perceived Relationship Quality; Perceived Value.
Co-Authors Bambang Dahris Sinaga Bhekti Irdhi Viatama Febria Andriyani