Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business
Bhekti Irdhi Viatama
Universitas Stikubank Semarang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Gaya Hidup, Citra Merek dan Kelompok Referensi terhadap Keputusan Pembelian (Studi Pada Konsumen Sepatu Adidas di Semarang) Bhekti Irdhi Viatama; Alimuddin Rizal
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.902

Abstract

This study aims to test the influence of lifestyle, brand image and reference groups on the purchasing decisions of studies on consumers of Adidas shoes in Semarang. This research is a quantitative study. The sampling technique uses purposive sampling. The criteria in this study are people who have bought and used at least once, aged at least 17 years. The data collection technique uses a questionnaire with the filling out of 100 respondents. The instrument used to obtain variable data is measured on a likert scale. The tests in this study used validity tests with factor analysis, reliability tests using cronchbach's alpha, and further analyzed with multiple linear regression analysis. The results showed that lifestyle variables (X1), brand image (X2), and reference group (X3) had a partial or simultaneous positive effect on purchasing decisions on Adidas shoes in Semarang.
Co-Authors Alimuddin Rizal