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All Journal Indonesian Journal of Strategic Management ABDIMAS SILIWANGI PEDAMAS (Pengabdian Kepada Masyarakat) DIGIBE: Digital Business and Entrepreneurship Journal INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Micki Watulandi
Universitas Kuningan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH PERSEPSI, TINGKAT PENDAPATAN, DAN PROMOSI BANK TERHADAP KEPUTUSAN INVESTASI PRODUK REKSADANA (Studi Pada Nasabah Perbankan Selaku Investor Reksadana Kota Cirebon) Micki Watulandi
Indonesian Journal of Strategic Management Vol 5, No 2 (2022): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v5i2.6545

Abstract

This research is aimed to find out influence of perception, income level, and promotion in invesment decisions through a mutualfund product. The methode of collection sample used purposive sampling with criteria: respondence must be bank customer as an investor mutualfund product in Cirebon city. The  number of samples are 100 respondences. The methode used in this research is quantitive approach descriptive with model linier double regretion with SPSS 16 version. The result show that instrument in quetionnaier to be stated  valid and reliable. The coefficient of determination (R square) in this research is equal to 59,3% of perception, income level,and promotion influence invesment decision through a mutualfund product, while 40,7% is explained by other factors. Simultaneously result show the variables of perception, income level, promotion influence invesment decision through a mutualfund product this is indicated by the value of F (16,044) F table (3,28). Partially in this research result show the variables of perception and promotion are siginificantly influence of invesment decision through a mutualfund product, and the variable of income level is significantly influence invesment decision through a mutualfund product.              
Pengenalan digital marketing guna mengembangkan UMKM untuk menghadapi pasar global di Desa Cibingbin Kabupaten Kuningan Jawa Barat Micki Watulandi; Wely Hadigunawan; Rahma Dwi Agustina; Tina Agustina
Abdimas Siliwangi Vol 6, No 2 (2023): Juni 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i2.14583

Abstract

Digitalization is unavoidable at this time. All joints of life in today's society are full of digital touches. So like it or not we have to recognize and play an active role in using digital technology to make the widest use of marketing from villages to cities and even the world. Cibingbin Village has many business actors (MSMEs) in trade. Currently the products produced include dorokdok crackers, emplang crackers, plantation and agricultural fertilizer seeds. Currently the trading system in Cibingbin village is still carried out in a traditional way, namely sellers meet directly with buyers in the market or through direct orders to the place of production. However, the product has not been widely marketed outside the Cibingbin area itself. In community service activities in collaboration with BUMDES, explanations will be provided as well as technical training on increasing product value through digital marketing to recognize product design, product brands, market places, social media, websites, with the methods used in this service, namely presentations, demonstrations and practice. It is hoped that this activity will provide additional insight and new digital marketing methods to prepare for global competition and improve the economic level of MSME business actors in Cibingbin village, Kuningan Regency.Keyword: digital marketing, umkm, community empowerment, BUMDES, market place, social media, website,
Pengenalan digital marketing guna mengembangkan UMKM untuk menghadapi pasar global di Desa Cibingbin Kabupaten Kuningan Jawa Barat Micki Watulandi; Wely Hadigunawan; Rahma Dwi Agustina; Tina Agustina
Abdimas Siliwangi Vol. 6 No. 2 (2023): Juni 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i2.14583

Abstract

Digitalization is unavoidable at this time. All joints of life in today's society are full of digital touches. So like it or not we have to recognize and play an active role in using digital technology to make the widest use of marketing from villages to cities and even the world. Cibingbin Village has many business actors (MSMEs) in trade. Currently the products produced include dorokdok crackers, emplang crackers, plantation and agricultural fertilizer seeds. Currently the trading system in Cibingbin village is still carried out in a traditional way, namely sellers meet directly with buyers in the market or through direct orders to the place of production. However, the product has not been widely marketed outside the Cibingbin area itself. In community service activities in collaboration with BUMDES, explanations will be provided as well as technical training on increasing product value through digital marketing to recognize product design, product brands, market places, social media, websites, with the methods used in this service, namely presentations, demonstrations and practice. It is hoped that this activity will provide additional insight and new digital marketing methods to prepare for global competition and improve the economic level of MSME business actors in Cibingbin village, Kuningan Regency.Keyword: digital marketing, umkm, community empowerment, BUMDES, market place, social media, website,
DIGITAL MARKETING LANDSCAPE A COMPREHENSIVE SYSTEMATIC LITERATURE REVIEW Januar Habibi Mahsyar; Micki Watulandi
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/tbprpt16

Abstract

This study presents a systematic literature review on digital marketing, aiming to synthesize existing research to identify key trends, gaps, and central issues in the field. The review comprehensively analyzes relevant academic articles published over the recent years, employing rigorous selection criteria and thematic categorization. Major findings highlight the growing importance of social media integration, artificial intelligence applications, and customer engagement strategies in digital marketing. However, challenges related to data privacy, measurement of digital marketing effectiveness, and alignment of traditional and digital marketing persist. The contributions of this review lie in providing a structured overview that aids researchers and practitioners in understanding evolving digital marketing dynamics and guiding future research directions.
STRATEGI INTEGRASI WHATSAPP BISNIS DALAM UPAYA PENINGKATAN KINERJA UMKM DI DESA KADUGEDE Januar Habibi Mahsyar; Micki Watulandi; Qona’ah El Hasan
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 01 (2026): JANUARI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rendahnya literasi digital dan ketergantungan pada pola pemasaran konvensional menjadi hambatan utama bagi UMKM di Desa Kadugede dalam meningkatkan kinerja bisnisnya. Pengabdian masyarakat ini bertujuan untuk merumuskan dan mengimplementasikan strategi integrasi WhatsApp Business sebagai instrumen transformasi digital guna meningkatkan kinerja operasional dan manajerial UMKM. Metode yang digunakan adalah Participatory Action Research (PAR) yang melibatkan 10 pelaku UMKM sebagai subjek pengabdian. Tahapan pelaksanaan meliputi diagnosis masalah, perencanaan modul, tindakan berupa lokakarya teknis, dan evaluasi menggunakan pendekatan Technology Acceptance Model (TAM). Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam adopsi fitur-fitur profesional, di mana pemanfaatan fitur katalog meningkat sebesar 76% dan profil bisnis mencapai 100%. Temuan penting menunjukkan bahwa penggunaan fitur label dan automated messaging berhasil mereduksi masalah manajemen pesanan yang tidak teratur, dengan 88% peserta menyatakan operasional bisnis menjadi lebih sistematis. Simpulan dari kegiatan ini adalah integrasi WhatsApp Business efektif dalam meningkatkan efisiensi komunikasi dan profesionalisme UMKM di perdesaan. Transformasi ini tidak hanya menyentuh aspek teknis aplikasi, tetapi juga mengubah paradigma pelaku usaha dalam mengelola relasi pelanggan secara digital.
PERAN SOCIAL COMMERCE DALAM MENENTUKAN SKALABILITAS STARTUP DI EKONOMI BERKEMBANG INDONESIA: TINJAUAN LITERATUR SISTEMATIS Januar Habibi Mahsyar; Micki Watulandi; Qona'ah El Hasan; Wachjuni Wachjuni
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.479

Abstract

Penelitian ini bertujuan untuk menganalisis peran strategis social commerce dalam mengakselerasi skalabilitas bisnis startup di pasar berkembang. Di tengah persaingan digital yang ketat, startup seringkali menghadapi tantangan modal dan kepercayaan konsumen. Dengan menggunakan metode Systematic Literature Review (SLR), penelitian ini menyintesis 20 literatur terpilih dari jurnal nasional dan internasional bereputasi dalam rentang waktu 2021-2025. Hasil penelitian menunjukkan bahwa social commerce memfasilitasi skalabilitas eksponensial melalui tiga mekanisme utama: efisiensi biaya akuisisi pelanggan melalui fitur interaktif, penguatan validasi sosial melalui konten berbasis pengguna, dan integrasi pembayaran digital yang mulus. Temuan utama penelitian ini memperkenalkan konsep The Social-Scalability Paradox, yang menyatakan bahwa keberhasilan skalabilitas startup bergantung pada kemampuan menyeimbangkan otomasi sistem dengan retensi sentuhan personal dalam interaksi sosial. Secara praktis, studi ini merekomendasikan para pendiri startup untuk mengadopsi strategi interaksi hibrida guna mempertahankan keunggulan kompetitif. Penelitian ini memberikan kontribusi teoretis pada literatur pemasaran digital mengenai bagaimana model bisnis asimetris dapat diimplementasikan di pasar berkembang.
Co-Authors Januar Habibi Mahsyar Qona'ah El Hasan Qona’ah El Hasan Rahma Dwi Agustina Tina Agustina Wachjuni Wely Hadigunawan