Garuda - Garba Rujukan Digital

PENGARUH PERSEPSI, TINGKAT PENDAPATAN, DAN PROMOSI BANK TERHADAP KEPUTUSAN INVESTASI PRODUK REKSADANA (Studi Pada Nasabah Perbankan Selaku Investor Reksadana Kota Cirebon) Micki Watulandi
Indonesian Journal of Strategic Management Vol 5, No 2 (2022): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v5i2.6545

This research is aimed to find out influence of perception, income level, and promotion in invesment decisions through a mutualfund product. The methode of collection sample used purposive sampling with criteria: respondence must be bank customer as an investor mutualfund product in Cirebon city. The number of samples are 100 respondences. The methode used in this research is quantitive approach descriptive with model linier double regretion with SPSS 16 version. The result show that instrument in quetionnaier to be stated valid and reliable. The coefficient of determination (R square) in this research is equal to 59,3% of perception, income level,and promotion influence invesment decision through a mutualfund product, while 40,7% is explained by other factors. Simultaneously result show the variables of perception, income level, promotion influence invesment decision through a mutualfund product this is indicated by the value of F (16,044) F table (3,28). Partially in this research result show the variables of perception and promotion are siginificantly influence of invesment decision through a mutualfund product, and the variable of income level is significantly influence invesment decision through a mutualfund product.

Pengenalan digital marketing guna mengembangkan UMKM untuk menghadapi pasar global di Desa Cibingbin Kabupaten Kuningan Jawa Barat Micki Watulandi; Wely Hadigunawan; Rahma Dwi Agustina; Tina Agustina
Abdimas Siliwangi Vol 6, No 2 (2023): Juni 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i2.14583

Digitalization is unavoidable at this time. All joints of life in today's society are full of digital touches. So like it or not we have to recognize and play an active role in using digital technology to make the widest use of marketing from villages to cities and even the world. Cibingbin Village has many business actors (MSMEs) in trade. Currently the products produced include dorokdok crackers, emplang crackers, plantation and agricultural fertilizer seeds. Currently the trading system in Cibingbin village is still carried out in a traditional way, namely sellers meet directly with buyers in the market or through direct orders to the place of production. However, the product has not been widely marketed outside the Cibingbin area itself. In community service activities in collaboration with BUMDES, explanations will be provided as well as technical training on increasing product value through digital marketing to recognize product design, product brands, market places, social media, websites, with the methods used in this service, namely presentations, demonstrations and practice. It is hoped that this activity will provide additional insight and new digital marketing methods to prepare for global competition and improve the economic level of MSME business actors in Cibingbin village, Kuningan Regency.Keyword: digital marketing, umkm, community empowerment, BUMDES, market place, social media, website,

Pengenalan digital marketing guna mengembangkan UMKM untuk menghadapi pasar global di Desa Cibingbin Kabupaten Kuningan Jawa Barat Micki Watulandi; Wely Hadigunawan; Rahma Dwi Agustina; Tina Agustina
Abdimas Siliwangi Vol. 6 No. 2 (2023): Juni 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i2.14583

Digitalization is unavoidable at this time. All joints of life in today's society are full of digital touches. So like it or not we have to recognize and play an active role in using digital technology to make the widest use of marketing from villages to cities and even the world. Cibingbin Village has many business actors (MSMEs) in trade. Currently the products produced include dorokdok crackers, emplang crackers, plantation and agricultural fertilizer seeds. Currently the trading system in Cibingbin village is still carried out in a traditional way, namely sellers meet directly with buyers in the market or through direct orders to the place of production. However, the product has not been widely marketed outside the Cibingbin area itself. In community service activities in collaboration with BUMDES, explanations will be provided as well as technical training on increasing product value through digital marketing to recognize product design, product brands, market places, social media, websites, with the methods used in this service, namely presentations, demonstrations and practice. It is hoped that this activity will provide additional insight and new digital marketing methods to prepare for global competition and improve the economic level of MSME business actors in Cibingbin village, Kuningan Regency.Keyword: digital marketing, umkm, community empowerment, BUMDES, market place, social media, website,

DIGITAL MARKETING LANDSCAPE A COMPREHENSIVE SYSTEMATIC LITERATURE REVIEW Januar Habibi Mahsyar; Micki Watulandi
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study presents a systematic literature review on digital marketing, aiming to synthesize existing research to identify key trends, gaps, and central issues in the field. The review comprehensively analyzes relevant academic articles published over the recent years, employing rigorous selection criteria and thematic categorization. Major findings highlight the growing importance of social media integration, artificial intelligence applications, and customer engagement strategies in digital marketing. However, challenges related to data privacy, measurement of digital marketing effectiveness, and alignment of traditional and digital marketing persist. The contributions of this review lie in providing a structured overview that aids researchers and practitioners in understanding evolving digital marketing dynamics and guiding future research directions.

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