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All Journal Jurnal Perilaku dan Strategi Bisnis PEDAMAS (Pengabdian Kepada Masyarakat)
Qona’ah El Hasan
Universitas Kuningan
Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Micki Watulandi; Januar Habibi Mahsyar; Qona’ah El Hasan; Achmad Sahroni
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
STRATEGI INTEGRASI WHATSAPP BISNIS DALAM UPAYA PENINGKATAN KINERJA UMKM DI DESA KADUGEDE Januar Habibi Mahsyar; Micki Watulandi; Qona’ah El Hasan
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 01 (2026): JANUARI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rendahnya literasi digital dan ketergantungan pada pola pemasaran konvensional menjadi hambatan utama bagi UMKM di Desa Kadugede dalam meningkatkan kinerja bisnisnya. Pengabdian masyarakat ini bertujuan untuk merumuskan dan mengimplementasikan strategi integrasi WhatsApp Business sebagai instrumen transformasi digital guna meningkatkan kinerja operasional dan manajerial UMKM. Metode yang digunakan adalah Participatory Action Research (PAR) yang melibatkan 10 pelaku UMKM sebagai subjek pengabdian. Tahapan pelaksanaan meliputi diagnosis masalah, perencanaan modul, tindakan berupa lokakarya teknis, dan evaluasi menggunakan pendekatan Technology Acceptance Model (TAM). Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam adopsi fitur-fitur profesional, di mana pemanfaatan fitur katalog meningkat sebesar 76% dan profil bisnis mencapai 100%. Temuan penting menunjukkan bahwa penggunaan fitur label dan automated messaging berhasil mereduksi masalah manajemen pesanan yang tidak teratur, dengan 88% peserta menyatakan operasional bisnis menjadi lebih sistematis. Simpulan dari kegiatan ini adalah integrasi WhatsApp Business efektif dalam meningkatkan efisiensi komunikasi dan profesionalisme UMKM di perdesaan. Transformasi ini tidak hanya menyentuh aspek teknis aplikasi, tetapi juga mengubah paradigma pelaku usaha dalam mengelola relasi pelanggan secara digital.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Micki Watulandi; Januar Habibi Mahsyar; Qona’ah El Hasan; Achmad Sahroni
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
Co-Authors Achmad Sahroni Januar Habibi Mahsyar Micki Watulandi Micki Watulandi