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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Riset Manajemen dan Bisnis
M. Munir Syam AR
Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Sosialisasi dan Pelatihan Pengisian Formulir Merek Edy Purwanto; Mohammad Herli; Rizal Andi Sya’bana; M. Munir Syam AR
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 4 No 3 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v4i3.748

Abstract

Pagerungan Besar is one of the villages in the Sapeken District with abundant potential so Pagerungan Besar is transformed into a village that gives birth to many great entrepreneurs. The business existence also has problems with the brand. Thus, this activity aims to provide understanding to business actors in Pagerungan Besar Village about the importance of marks and the process of filling out forms in trademark registration. Activities carried out are in the form of socialization and training in filling out brand forms. This method is considered appropriate to solve the problems experienced by business actors. The implementation of this activity goes through several stages, namely the preparation stage, the implementation stage, and the activity evaluation stage. From the results of the socialization and training carried out, information was obtained that increased participants' understanding of the material provided. Thus, it was concluded that the activities carried out at the Pagerungan Besar Village Hall regarding the socialization and training of filling the brand were declared successful. For further activities, it is necessary to provide assistance to business actors until the trademark registration is carried out until the certificate processing is completed.
Pengaruh dimensi equitas merek terhadap kepercayaan konsumen Edy Purwanto; M. Munir Syam AR; Miftahol Arifin
Jurnal Riset Manajemen dan Bisnis Vol 7 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.927 KB) | DOI: 10.36407/jrmb.v7i2.776

Abstract

This research aims to analyze and determine the accuracy of the dimensions of brand equity (brand awareness, perceived quality, and brand associations in influencing brand trust. This study examines instant noodle brands as research objects. The number of samples used was 170 respondents. The sample determination used was the purposive sampling technique. The data was collected by distributing questionnaires. In analyzing the data, it was carried out using multiple linear regression analysis. The results of this study indicate that the variables of brand awareness, perceived quality, and brand associations affect consumer trust. This research is expected to confirm the accuracy of the dimensions of brand equity in predicting consumer trust. The practical contribution of this research is that it can provide information to academics and practitioners about the application of brand equity dimensions in predicting consumer trust in instant noodles: indomie and mie sedaap.
Co-Authors Edy Purwanto Miftahol Arifin Mohammad Herli Rizal Andi Sya’bana