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All Journal Performance : Jurnal Bisnis dan Akuntansi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Riset Manajemen dan Bisnis
Miftahol Arifin
Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh dimensi equitas merek terhadap kepercayaan konsumen Edy Purwanto; M. Munir Syam AR; Miftahol Arifin
Jurnal Riset Manajemen dan Bisnis Vol 7 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.927 KB) | DOI: 10.36407/jrmb.v7i2.776

Abstract

This research aims to analyze and determine the accuracy of the dimensions of brand equity (brand awareness, perceived quality, and brand associations in influencing brand trust. This study examines instant noodle brands as research objects. The number of samples used was 170 respondents. The sample determination used was the purposive sampling technique. The data was collected by distributing questionnaires. In analyzing the data, it was carried out using multiple linear regression analysis. The results of this study indicate that the variables of brand awareness, perceived quality, and brand associations affect consumer trust. This research is expected to confirm the accuracy of the dimensions of brand equity in predicting consumer trust. The practical contribution of this research is that it can provide information to academics and practitioners about the application of brand equity dimensions in predicting consumer trust in instant noodles: indomie and mie sedaap.
SISTEM PEMBERIAN UPAH DI KEDAI Mr. CANGKIR SUMENEP Endang Widyastuti; Rusnani Rusnani; Miftahol Arifin
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 1 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i1.2458

Abstract

Mr. shop Cups is a business engaged in the typical culinary field of Sumenep. The impact of the Covid-19 pandemic has made the food industry suffer big losses, because there are rules to reduce interaction with other people or have to keep their distance. The impact of this policy was also felt by the Mr. Shop. Cup. This study aims to find out how the reward system at Mr. Sumenep cup. This type of research is qualitative. The sample data source in this study is the owner of the shop, Mr. Cup as a key informant. Data collection techniques in this study are observation, interviews and documentation. Data analysis techniques in this study are data reduction, data presentation and verification. The results of this study indicate that the wage system at the Mr.Cangkir Sumenep shop is based on a time system wage, namely daily.
Sosialisasi dan Pelatihan Content Marketing Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Edy Purwanto; M. Munir Syam AR; Miftahol Arifin
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1135

Abstract

The use of digital marketing is currently one of the keys to the success of MSMEs. The activity of marketing a product via the internet can certainly reach consumers who cannot be reached by conventional marketing. The use of social media such as Instagram, Facebook and others will certainly make it easier for the message to be conveyed to consumers. MSMEs must have the ability to create content marketing. In Pagerungan Besar village itself there are several MSMEs that have products that are quite well known. However, there are problems in the marketing sector, especially creating content marketing. This activity was carried out to provide education to MSME players and provide training on procedures for creating digital-based content marketing. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving the problems experienced by MSMEs. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of content marketing. Next, it is necessary to provide assistance in creating attractive packaging designs that meet the established standards.
Pendampingan Pembuatan Desain Kemasan Pada UMKM Di Desa Sumbernangka Miftahol Arifin; Edy Purwanto; M. Munir Syam AR
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1172

Abstract

Sumbernangka is one of the villages in Arjasa District which has various potentials that need to be developed. This service activity is very important to carry out immediately in order to create independent and prosperous MSMEs. There are two priority problems that will be resolved through this service activity, namely the problem of MSME actors not being aware of the importance of packaging design and the problem of not knowing how to create attractive packaging designs. Therefore, this activity was carried out with the aim of providing education to the public about the importance of packaging design and providing training on how to make good packaging. The activities carried out are in the form of outreach and training. This method is deemed appropriate to solve the problems experienced by SMEs in Sumbernangka Village. There are three stages carried out during the implementation of activities, namely the activity preparation stage, activity implementation stage and activity evaluation stage. The socialization and training activities carried out were able to increase participants' understanding of packaging design. Apart from that, this activity is also able to increase the competency of MSMEs in Sumbernangka village in creating packaging designs using the Canva application.
Co-Authors Edy Purwanto Endang Widyastuti M. Munir Syam AR Rusnani Rusnani