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All Journal Performance : Jurnal Bisnis dan Akuntansi Jurnal Riset Manajemen dan Bisnis
Miftahol Arifin
Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh dimensi equitas merek terhadap kepercayaan konsumen Edy Purwanto; M. Munir Syam AR; Miftahol Arifin
Jurnal Riset Manajemen dan Bisnis Vol 7 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.927 KB) | DOI: 10.36407/jrmb.v7i2.776

Abstract

This research aims to analyze and determine the accuracy of the dimensions of brand equity (brand awareness, perceived quality, and brand associations in influencing brand trust. This study examines instant noodle brands as research objects. The number of samples used was 170 respondents. The sample determination used was the purposive sampling technique. The data was collected by distributing questionnaires. In analyzing the data, it was carried out using multiple linear regression analysis. The results of this study indicate that the variables of brand awareness, perceived quality, and brand associations affect consumer trust. This research is expected to confirm the accuracy of the dimensions of brand equity in predicting consumer trust. The practical contribution of this research is that it can provide information to academics and practitioners about the application of brand equity dimensions in predicting consumer trust in instant noodles: indomie and mie sedaap.
SISTEM PEMBERIAN UPAH DI KEDAI Mr. CANGKIR SUMENEP Endang Widyastuti; Rusnani Rusnani; Miftahol Arifin
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 1 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i1.2458

Abstract

Mr. shop Cups is a business engaged in the typical culinary field of Sumenep. The impact of the Covid-19 pandemic has made the food industry suffer big losses, because there are rules to reduce interaction with other people or have to keep their distance. The impact of this policy was also felt by the Mr. Shop. Cup. This study aims to find out how the reward system at Mr. Sumenep cup. This type of research is qualitative. The sample data source in this study is the owner of the shop, Mr. Cup as a key informant. Data collection techniques in this study are observation, interviews and documentation. Data analysis techniques in this study are data reduction, data presentation and verification. The results of this study indicate that the wage system at the Mr.Cangkir Sumenep shop is based on a time system wage, namely daily.
Co-Authors Edy Purwanto Endang Widyastuti M. Munir Syam AR Rusnani Rusnani