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All Journal Jurnal Sosial Ekonomi Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Intan Mega Maharani
Brawijaya University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Sistem Pemasaran Dalam Menghadapi Society 5.0 (Studi Kasus: BUMDes Sumber SEjahtera, Desa Pujon Kidul, Kabupaten Malang) Intan Mega Maharani; Abdul Wahib Muhaimin; Destyana Elingga Pratiwi
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 4 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.04.37

Abstract

Sejak revolusi industri 4.0, pemasaran digital telah berkembang dan tidak berarti bahwa sektor industri siap untuk mengalami transformasi digital. Keberadaan COVID-19 menunjukkan bahwa setiap sektor industri memiliki tingkat kematangan digital yang berbeda-beda. Penelitian ini bertujuan untuk merumuskan strategi berbasis kesiapan digital yang menggunakan studi kasus BUMDes Sumber Sejahtera. Penelitian ini menggunakan metode deskriptif kualitatif dan teori marketing 5.0 sebagai pendekatan model bisnis baru dalam perumusan strategi. Hasil penelitian menunjukkan bahwa BUMDes Sumber Sejahtera termasuk kedalam kategori organik untuk kesiapan digital marketing. Oleh karenanya, dirumuskan dua tindakan strategis untuk menghadapi tantangan society 5.0, yaitu : (1) peningkatan kemampuan sumber daya manusia dan (2) peningkatan kemampuan pemasaran digital.
Bagaimana Petani dalam Pengelolaan Risiko? Persepsi dan Perilaku Petani Tebu di Jawa Timur Intan Mega Maharani; Nuhfil Hanani; syafrial syafrial
JSEP (Journal of Social and Agricultural Economics) Vol 16 No 1 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v16i1.38094

Abstract

One of the challenges of increasing sugarcane productivity is that unpredictable external factors expose farmers to a variety of risk production, necessitating farmers to adapt to these changes. This study intends to examine farmers' perceptions and behavior toward risk as an alternative to a new strategy for increasing sugarcane productivity through 237 samples of sugarcane farmers in East Java. The Just and Pope model was utilized to analyze risk preferences and the probit regression model was utilized to identify the socioeconomic elements influencing this behavior. According to the perception analysis, productivity is significantly influenced by climate, pests and diseases, labor, and land area. However, farmers typically only make passive adjustments, which is consistent with the analysis that they are risk- averse. This attitude is significantly influenced by age, whereas factors like farming experience, size of the family, off-farm, and education have insignificant impacts. To anticipate the unpredictable external changes and raise the farmer's quality, it is suggested to increase the frequency of training and the use of technology. This will encourage farmers to take more chances and be more open to using new technologies.
Co-Authors Abdul Wahib Muhaimin Destyana Elingga Pratiwi Nuhfil Hanani Syafrial Syafrial