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All Journal Jurnal Pariwisata Pesona Jurnal Iqtisaduna Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Sapta Yulinar Maulidya
Universitas Wahid Hasyim
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Halal tourism: the approach to central java’s tourism destinations development by mean of entrepreneur orientation Ratih Pratiwi; Sofwan Baharrudin; Sapta Yulinar Maulidya; Retno Kusumaningrum
Jurnal Pariwisata Pesona Vol 7, No 2 (2022): Edisi Desember 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i2.7608

Abstract

This study aims to analyze and explain the effect of entrepreneurial orientation (innovation and risk-taking) in encouraging the implementation of halal tourism. The predicted results suggest that this research will be useful in the development of Indonesian halal tourist destinations, as well as a starting point for future studies. The Central Java region is the location of this explanatory research. There are 516 tourist sites in Central Java that are included in this survey. In this study, 120 ODTWs from various regions in Central Java participated. To analyze the data collected from the questionnaires, a statistical approach known as Sem PLS was used. The Likert scale ranges from 1 to 5. The results of the analysis show that innovation and risk-taking have a significant positive effect on competitive advantage. innovation does not have a significant positive effect on the implementation of halal tourism but risk-taking has a significant positive effect on the implementation of halal tourism. The implementation of halal tourism has a significant effect on competitive advantage. The competitive advantage of tourist destinations can be built from innovation and the ability to take risks.
Pengembangan SDM dalam Mendukung Pembangunan Berkelanjutan Melalui Community Based Tourism di Kecamatan Plantungan Kabupaten Kendal Sapta Yulinar Maulidya; Ratih Pratiwi; Mochammad Purnomo
Jurnal Iqtisaduna Vol 8 No 2 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v8i2.31952

Abstract

Plantungan District is one of the sub-districts in Kendal Regency which has a lot of diverse tourism potential. However, the potential in Plantungan District has not been fully managed optimally. Supported by phenomena in the field which show that the level of community welfare is still low with a total of 4,102 residents (BPS, 2019). This study aims to determine the potential and management of tourism in Plantungan District, analyze conditions and provide recommendations for improving community welfare through community-based tourism that supports sustainable development so that tourism impacts can be obtained in the long term. The method used in this research is descriptive qualitative with the help of SOAR analysis to think and formulate the right strategy according to the conditions that exist in the research location. The results of SOAR analysis resulted in several formulations of development strategies: 1) approach the government/private sector to provide financial support and human resource development; 2) conduct internal socialization of the potential of the region and the urgency of the tourism sector in the economy to increase public awareness; 3) Adding tourist attraction by utilizing local wisdom; 4) Education for local communities related to tourism; 5) Implementation of tourism area marketing strategies through social media/digital marketing; 6) Empowering the community to create a tourism value chain so as to encourage the community and regional economy; 7) improve access to tourist sites; 8) Overcoming barriers to tourism development; 8) Maintain facilities and add to the completeness of other tourism aspects (something to see, something to buy, something to do). The development strategy was then integrated with the establishment of a community-based sustainable tourism management organization in Plantungan District, Kendal Regency.
The Role of Digital Transformation in Optimizing Market Reach and Data Management for SMEs Ratih Pratiwi; Sapta Yulinar Maulidya
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/dwnnxk92

Abstract

Rapid technological developments force Micro, Small, and Medium Enterprises (MSMEs) to adapt through digitalization, both in business operations and data management. This study aims to analyze the challenges and opportunities in the MSME digitalization process and evaluate their readiness to implement personal data protection regulations under Law No. 27 of 2022. The study employs a qualitative approach with literature review methods from various academic and practical sources related to MSME digitalization and data protection. The findings reveal that although digitalization offers numerous benefits, most MSMEs in Indonesia face significant challenges, such as limited digital skills and high technology implementation costs. Moreover, MSMEs’ awareness and understanding of personal data protection regulations are still low, posing potential legal risks in the future. Strategic measures are needed, including digital skill enhancement, financial support, and education on data management, to support MSMEs in achieving successful digital transformation and improving their competitiveness.
Co-Authors Mochammad Purnomo Ratih Pratiwi Retno Kusumaningrum Sofwan Baharrudin