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ANALISIS FAKTOR PENDORONG DAN FAKTOR PENARIK TERHADAP MINAT WISATAWAN BERKUNJUNG PADA OBJEK WISATA PULAU UM Barsyeba Tabita Gifelem; Louis Soemadi Bopeng; Ted M. Suruan
Cakrawala Management Business Journal Vol 5 No 2 (2022): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v5i2.237

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui faktor apa yang mempengaruhi minat wisatawan berkunjung pada Objek Wisata Pulau Um Kabupaten Sorong.Penelitian ini menggunakan pendekatan kuantitatif dengan jenis permasalahan asosiatif. Populasi penelitian ini adalah seluruh wisatawan yang berkunjung diwilayah Pulau Um Kabupaten Sorong. Jumlah sampel penelitian ini sebanyak 95 responden. Data yang dikumpulkan menggunakan kuesioner yang disebarkan langsung pada respoden. Teknik analisis data menggunakan analisis regresi liner berganda. Hasil penelitian menunjukkan bawah: (1) faktor pendorong secara parsial berpengaruh terhadap minat wisatawan berkunjung, (2) faktor penarik secara parsial berpengaruh terhadap minat wisatawan berkunjung, (3) faktor pendorong dan faktor penarik secara simultan berpengaruh terhadap minat wisatawan berkunjung. Saran bagi pihak pengelolah agar dapat memperhatikan faktor pendorong dan faktor penarik yang dapat menarik wisatawan berkunjung ke objek wisata pulau Um. ABSTRAK This study aims to determine what factors influence the interest of tourists visiting the tourist attraction on the island of Um, Sorong Regency. This study uses a quantitative approach with the type of associative problem. The population of this study is all tourists who visit the um island area, Sorong district. The number of samples of this study were 95 respondents. Data collected using a questionnaire distributed directly to the respondents. Data analysis technique using multiple linear regression analysis.The results showed that: (1) push factors partially influence the interest of visiting tourists, (2) pull factors partially affect the interest of visiting tourists, (3) push factors and pull factors simultaneously affect the interest of tourists visiting. Suggestions for the manager to pay attention to the push and pull factors that can attract tourists to visit the tourist attraction of the island of um. Keywords: push factors, pull factors, interest in visiting
Digital Transformation of MSMES: Adaptation Strategies in the Era of Economy 4.0 Victor Rumere; Ted M. Suruan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1735

Abstract

Purpose – This study examines how micro, small, and medium enterprises (MSMEs) adapt to digital transformation in the Economy 4.0 era and identifies the conditions under which digital adoption is associated with competitiveness and business resilience. Methodology – The study uses a systematic integrative literature review reported against PRISMA 2020 principles. A fresh structured search conducted on 27 August 2026 retrieved 62 records through publisher-indexed searches across Elsevier/ScienceDirect, Springer Nature, Emerald, Taylor & Francis, and Wiley/SAGE/MDPI, with 14 additional records identified through backward citation checking. After duplicate removal, publication-window filtering (2020–2025), and title/abstract screening, 35 primary empirical studies were retained. The studies were appraised using MMAT-informed design-specific methodological domains, followed by structured data extraction and thematic synthesis. Findings – Digital transformation outcomes are conditional rather than automatic. Digital resources, employee capabilities, managerial commitment, organizational agility, business networks, and ecosystem support jointly shape adoption. Digital technologies may support market access, process efficiency, business-model innovation, and resilience, but these outcomes depend on capability development, business-model reconfiguration, digital maturity, and contextual conditions. Persistent constraints include financing, digital skills, infrastructure, organizational resistance, and cybersecurity requirements. Originality – The review advances an integrative framework linking external pressures and ecosystem support, internal readiness, staged digital adoption, dynamic capability development, business-model reconfiguration, and performance/resilience outcomes. It also explicitly incorporates boundary conditions such as firm size, sector, location, ownership, and digital maturity.