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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Pamungkur Pamungkur
SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PARFUM THE BODY SHOP BODY MIST JAPANESE CHERRY BLOSSOM PADA TOKO THE BODY SHOP PALANGKA RAYA Tasman H. Taher; Pamungkur Pamungkur; Sunarmie Sunarmie
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.407

Abstract

The purpose of this research was to determine the effect of word of mouth on purchasing decisions of the body shop japanese cherry blossom body mist product at the body shop shop in Palangka Raya. The method used is a quantitative method with a simple linear regression analysis tool and assisted by SPSS. The population of this research is the customers of the body shop body mist japanese cherry blossom products in Palangka Raya, the sample is 30 people. The results showed that word of mouth had an effect on purchasing decisions for the body shop body shop body mist japanese cherry blossom product at the body shop shop in Palangka Raya.
Co-Authors Sunarmie Sunarmie Tasman H. Taher