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All Journal Media Ekonomi dan Manajemen Jurnal Riset Ekonomi dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming PROCURATIO: Jurnal Manajemen dan Bisnis
Pambayun Kinasih Yekti Nastiti
Universitas Kristen Satya Wacana
Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mechanical Engineering Public Health

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Nexus free cash flow dan kebijakan dividen Pambayun Kinasih Yekti Nastiti
Jurnal Riset Ekonomi dan Bisnis Vol 15, No 3 (2022): DESEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v15i3.5896

Abstract

Kebijakan dividen dan determinannya tetap menjadi isu kontroversial dalam literatur keuangan. Tujuan studi ini untuk menguji pengaruh langsung free cash flow terhadap dividen dan pengaruh tidak langsung free cash flow terhadap dividen melalui pertumbuhan perusahaan dan leverage. Sampel studi ini adalah 32 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia selama periode 2016-2020. Analisis data  memanfaatkan regresi data panel fixed effect robustness dengan  melibatkan 160 obeservasi. Hasil penelitian menunjukkan bahwa free cash flow terbukti secara signifikan berpengaruh positif terhadap dividen. Lebih lanjut, penelitian ini mampu membuktikan adanya pengaruh free cash flow terhadap leverage yang kemudian dilanjutkan dengan leverage berimplikasi pada pembayaran dividen perusahaan. Namun, pertumbuhan perusahaan tidak terbukti dipengaruhi free cash flow dan juga tidak mempengaruhi dividen sehingga tidak mampu berperan memediasi pengaruh free cash flow terhadap dividen.    Penelitian ini secara akademis berkontribusi dalam mengintegrasikan variabel-variabel kunci determinan kebijakan dividen yang selama ini hanya diteliti secara terpisah. Sementara secara praktis, studi ini menyarankan bahwa bagi investor yang berorentasi pada dividen hendaknya mempertimbangkan  ketersedian free cash flow dan ratio hutang perusahaan.Dividend policy and its determinants remain a controversial issue in the financial literature. This study aims to examine the direct effect of free cash flow on dividends and the indirect impact of free cash flow on dividends through firm growth and leverage. The sample of this study is 32 manufacturing firms listed on the Indonesia Stock Exchange during the 2016-2020 period. The data analysis employs fixed effect robustness panel data regression involving 160 observations.  The results study showed that the free cash flow significantly positive affects dividends. Furthermore, this study can prove the effect of free cash flow on leverage and then leverage impacts on company’s dividend payments. However, the firm's growth was not proven to be influenced by free cash flow and also did not affect dividends so it was not able to play a role in mediating the effect of free cash flow on dividends. This research academically contributes to integrating the key determinants of dividend policy, which have only been studied separately so far. Practically, this study suggests that dividend-oriented investors should consider the availability of free cash flow and the firm's debt ratio.
The Sources and Effects of Retirement Planning: An Empirical Study of Sandwich-Generation Employees in Indonesia Maria Rio Rita; Yeterina Widi Nugrahanti; Pambayun Kinasih Yekti Nastiti
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4878

Abstract

This research aims to analyze the retirement planning of employees belonging to the sandwich generation by considering financial literacy, collectivist culture, and family financial responsibility that promote financial and psychological well-being. We run the SEM-PLS to analyze the data from 200 sandwich-generation employees between 25-55 years old. The results demonstrate that financial literacy positively affects financial and psychological well-being, collectivist culture positively affects family financial responsibility, family financial responsibility affects retirement planning and psychological well-being, as well as retirement planning positively affects financial and psychological well-being. These findings indicate that personal and financial factors contribute to retirement planning for sandwich generation employees. It is hoped that planning for retirement early can break the chain of births of the next sandwich generation in the family, so that financial and psychological well-being can be achieved. This paper implies that sandwich-generation employees must plan their retirements early and wisely to achieve financial well-being and even break the chain of the next sandwich-generation.
Pengembangan Pemasaran UMKM ”Salsabila” di Kota Salatiga Dengan Memanfaatkan Digital Marketing nastiti, pambayun kinasih yekti; Nugraha, Oric Cipta; Priambudi, Tunggul Wibisono; Az Zahwa, Meyla Nindi; Dimas Pramudya, Alfonsius Frans; Krisna, Aufaarafi Chanza
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 3 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i3.7034

Abstract

Digital marketing merupakan salah satu jenis strategi pemasaran berbasis digital yang digunakan untuk mempromosikan produk kepada pelanggan. Berdasarkan pengamatan awal pada mitra UMKM, diindikasikan bahwa pengelola usaha kurang memahami cara menggunakan platform digital dengan optimal untuk menjangkau pelanggan potensial. Hal ini ditunjukkan oleh keterbatasan penggunaan platform digital untuk pengembangan usaha. Oleh sebab itu, kegiatan pengabdian ini bertujuan untuk memberikan pemahaman yang baik pada pemilik usaha mengenai konsep dan manfaat digital marketing serta cara mengimplementasikan penggunaan digital marketing. Metode pelaksanaan dari pengabdian masyarakat ini adalah dengan memberikan pelatihan dan pendampingan, serta melakukan wawancara dan Focus Group Discussion (FGD) secara langsung dan berkala dengan mitra UMKM.Berdasarkan hasil evaluasi akhir, diketahui bahwa peningkatan softskill yang sebelumnya ada pada angka 10% dalam pemanfaatan digital marketing, menjadi 90% setelah dilakukan kegiatan pengabdian kepada masyarakat. Dengan demikian penerapan digital marketing dianggap dapat membantu UMKM untuk beradaptasi dengan perubahan tren dan preferensi konsumen di era digital, sehingga dapat terus bertahan dan berkembang di tengah persaingan yang semakin ketat. 
LEVERAGING SHOPEE LIVE FOR SALES GROWTH: A LITERATURE REVIEW Harefa, Peni Kristian; Nastiti, Pambayun Kinasih Yekti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.81

Abstract

The emergence of digitalization has brought new impacts to the business world, particularly in e-commerce. The impact of digitalization has led to more diverse product promotion methods. One example of an e-commerce platform that successfully leverages digitalization is Shopee, through its Shopee Live feature. However, whether live streaming as a product promotion method will be sustainable and what factors determine its success are topics that have not been widely studied. Therefore, the purpose of this study is to identify the key factors driving sales growth on Shopee Live and to determine whether these factors are temporary or sustainable. The method used is a systematic literature review, by reviewing 15 articles that discuss Shopee Live. The results of the study indicate several key factors that can enhance sales on Shopee Live, including the skills of the Shopee Live hosts, direct interaction with buyers, trust in product quality, and the sustainability of product promotions via Shopee Live. This is because the use of Shopee Live has been proven effective in increasing sales.
Co-Authors Az Zahwa, Meyla Nindi Dimas Pramudya, Alfonsius Frans Harefa, Peni Kristian Krisna, Aufaarafi Chanza Maria Rio Rita Nugraha, Oric Cipta Priambudi, Tunggul Wibisono Yeterina Widi Nugrahanti