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This Author published in this journals
All Journal IJEBA (International Journal of Economic, Business & Applications) West Science Business and Management
Alvi Furwanti Alwie
Riau University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Consumer Satisfaction using Medical Masks and Cloth Masks as Affected by Price Perceptions and Product Attributes in Tampan District of Pekanbaru City Nurul Sainatunnisak; Alvi Furwanti Alwie; Rika Promalessy
INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS Vol 7, No 2 (2022)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.7.2.17-36

Abstract

This study was conducted to determine the effect of price perceptions and product attributes of medical and cloth mask users on consumer satisfaction in the Tampan district of Pekanbaru city. This research employs quantitative methods and both primary and secondary data. This study's population included everyone in the Tampan sub-district. The snowball sampling method was used on a non-probability side, with each 100 respondents wearing medical and cloth masks. The results of this study indicate that price perception significantly affects consumer satisfaction when using medical masks and cloth masks in the Tampan district of Pekanbaru city. Product attributes have a significant effect on consumer satisfaction when using medical masks and cloth masks in the handsome district of Pekanbaru city. Price perception and product attributes simultaneously have a significant effect on consumer satisfaction when using medical masks and cloth masks in the Tampan district of Pekanbaru city.
The Influence of Content Marketing, Brand Ambassadors and Product Reviews on Purchasing Decisions for Scarlett Whitening Consumers in Pekanbaru City Yolanda Harmila Putri; Alvi Furwanti Alwie; Henni Noviasari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1191

Abstract

This study was conducted to determine the effect of content marketing, brand ambassadors, and product reviews on purchasing decisions for Scarlett Whitening consumers in Pekanbaru City. With 190 responders the population in examination was Scarlett Whitening in Pekanbaru City. Purposive and non-probability sampling techniques are used in sample dedicating. Multiple linear regression analysis is the analytical technique utilized in this research, and SPSS V.25 helpline to process the data. Research findings indicate that content marketing has a partial effect on purchasing decisions, brand ambassadors has a partial effect on purchasing decisions, product reviews has a partial effect on purchasing decisions. In addition, there is a simultaneous relationship betweeen content marketing, brand ambassadors, and product reviews and purchasing decisions
Co-Authors Henni Noviasari Nurul Sainatunnisak Promalessy, Rika Yolanda Harmila Putri