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ANALISIS PERSEPSI MASYARAKAT PEKANBARU PADA PERKEMBANGAN JAJANAN MANIS MARTABAK (TINJAUAN DARI PERSPEKTIF INOVASI PRODUK) Promalessy, Rika
Jurnal Ekonomi Vol 25, No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian ini dilakukan untuk menganalisis persepsi masyarakat Pekanbaru pada perkembangan jajanan manis martabak ditinjau dari perspektif inovasi produk. Populasi penelitian ini adalah para pembeli jajanan manis martabak. Jumlah sampel penelitian sebanyak 90 orang yang dipilih dengan teknik convenience sampling. Variabel yang digunakan dalam penelitian adalah variabel inovasi produk. Penelitian ini merupakan analisis deskriptif. Hasil penelitian menunjukkan bahwa rata-rata responden setuju agar pengusaha jajanan manis martabak melakukan inovasi produk.

ANALISIS PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP DISIPLIN KERJA DAN KINERJA KARYAWAN PADA PT. SUKANDA DJAYA PEKANBARU Sesariani Novita; Marhadi Marhadi; Promalessy Rika
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at PT. Sukanda Djaya Pekanbaru. This study aims to determine how the effect of compensation and work motivation on discipline and employee performance at PT. Sukanda Djaya Pekanbaru. This research is population research. The number of samples in this study were 90 respondents. The analytical method used in this study is the path analysis method (path) using SPSS version 26. The results of this study indicate that compensation has a direct positive effect on the performance of employees of PT. Sukanda Djaya Pekanbaru. This can be seen from the path value of 0.213 which is positive. The work discipline in this research model does not mediate the relationship between compensation and the performance of employees of PT. Sukanda Djaya Pekanbaru. This is due to the value of the direct effect is greater than the indirect effect (0.213> 0.0836). Work motivation has a direct positive effect on the performance of employees of PT. Sukanda Djaya Pekanbaru. This is seen from the path value of 0.289 which is positive. Work discipline in this research model does not mediate the relationship between work motivation and the performance of employees of PT. Sukanda Djaya Pekanbaru. This is due to the value of the direct effect is greater than the indirect effect (0.289> 0.0974). Work discipline has a direct positive effect on the performance of the employees of PT. Sukanda Djaya Pekanbaru. This can be seen from the path value of 0.220 which is positive..Keywords: Compensation, Work Motivation, Work Discipline and Performance

EFFECT OF LEVERAGE AND FIRM SIZE ON COMPANY VALUE WITH EXCHANGE RATE AND HEDGING DECISION AS MODERATION VARIABLE (CASE STUDY ON NON-FINANCIAL COMPANIES LISTED ON INDONESIA STOCK EXCHANGE PERIOD 2017-2018) Fira Majdina Siswanto; Rika Promalessy; Fitri Fitri
INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS Vol 6, No 2 (2021)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.6.2.1-18

In general, the value of a company is a description of the condition of the company, whether it is in good condition or not. In this research, exchange rates and hedging are moderating variables for various variables that affect company value, namely leverage and firm size variables. The purpose of this research is to determine the effect of each variable on firm value in non-financial companies on the Indonesia Stock Exchange in 2017-2018. The sampling technique used was purposive sampling with the amount of 285 companies. The research hypothesis was tested by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results show that the exchange rate can moderate the leverage and firm size on firm value, hedging cannot moderate the leverage but can moderate the firm size on firm value.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PT. AGUNG AUTOMALL PEKANBARU Ramadhan Derizal; Wijayanto Gatot; Promalessy Rika
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of Service Quality (X) on Customer Satisfaction (Y) and Customer Loyalty (Z) at PT. Agung Automall Pekanbaru. The population of study was Agung Automall SM. Amin Pekanbaru workshop customers whose numbers are not known with certainly. Sampling technique used was purposive sampling and 100 people were selected to be sampled. Structural Equation Model-Partial Least Square (SEM-PLS) with SmartPLS version 3 was used as methods of data analysis. The results were: 1) Service Quality had a positive and significant effect on Customer Satisfaction; 2) Service Quality had a positive and significant effect on Customer Loyalty; 3) Customer Satisfaction had a positive and significant effect on Customer Loyalty; 4) Service Quality had a positive and significant effect on Customer Loyalty throughwork Customer Satisfaction.Keywords: Service Quality, Customer Satisfaction, Customer Loyalty.

Strategi Pengembangan Industri Kecil Menengah (IKM) Yang Berdaya Saing Pada Saat Covid-19 di Kota Pekanbaru Rendra Wasnury; Anggia Paramitha; Rika Promalessy
JIP ( Jurnal Industri dan Perkotaan ) Vol 18, No 2 (2022)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jip.18.2.63-70

The objective of this study is to analyze the main issues that inhibit the development of IKM competitiveness in Pekanbaru City at the time of COVID-19 by identifying the development status of IKM in Pekanbaru City today and the persemade strategy in the midst of the Covid-19 pandemic and the development of IKM competitiveness in Pekanbaru city at the time of covid. According to the data provided by Pekanbaru City Industrial and Trade Bank, the population in this study are all IKMs operating in Pekanbaru City. The IKM that becomes the subject of this study is the IKM of manufacturing or IKM which manufactures products that are able to be competitive in the broad market and become a substitute for consumers in Pekanbaru City. The data analysis used in the IKM study is a descriptive analysis using the SWOT analysis method.The results showed the development of the IKM competitiveness in Pekanbaru city at the time of COVID-19 that was in the 2nd quadrant position. For that, the IKM development model is consistent with the forward, backward and horizontal integration strategy, that is, by strengthening business relationships with upstream and downstream industries, and increasing control over competitors through cooperation and company acquisitions. As for the market penetration strategy or by determining the market's ability to absorb the resulting product. Also, the product development strategy is to develop products with offer value (value proposition) combined with services to enhance the uniqueness of the product, which can help IKM improve marketing performance and market expansion. And keep the market satisfied by opening up new market shares resulting from market development strategies.

Consumer Satisfaction using Medical Masks and Cloth Masks as Affected by Price Perceptions and Product Attributes in Tampan District of Pekanbaru City Nurul Sainatunnisak; Alvi Furwanti Alwie; Rika Promalessy
INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS Vol 7, No 2 (2022)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.7.2.17-36

This study was conducted to determine the effect of price perceptions and product attributes of medical and cloth mask users on consumer satisfaction in the Tampan district of Pekanbaru city. This research employs quantitative methods and both primary and secondary data. This study's population included everyone in the Tampan sub-district. The snowball sampling method was used on a non-probability side, with each 100 respondents wearing medical and cloth masks. The results of this study indicate that price perception significantly affects consumer satisfaction when using medical masks and cloth masks in the Tampan district of Pekanbaru city. Product attributes have a significant effect on consumer satisfaction when using medical masks and cloth masks in the handsome district of Pekanbaru city. Price perception and product attributes simultaneously have a significant effect on consumer satisfaction when using medical masks and cloth masks in the Tampan district of Pekanbaru city.

PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN RUMAH MAKAN SUP TUNJANG DWI SIDOMULYO KECAMTAN LIRIK Alvionita Rina Mei; Nursanti Aida; Promalessy Rika
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to find empirical evidence related to the influence ofproduct quality, location on purchasing decisions and consumer satisfaction atthe Sup Tunjang Dwi Sidomulyo restaurant,Lyrics sub-district. The population ofthis study were all customers or consumers who had bought at the Tunjang DwiSidomulyo Soup Restaurant,Lyrics sub-district. The sample of this study wasselected using the sampling technique used, namely Probability Sampling usingthe Slovin formula of 10%. that is as many as 102 samples. Hypothesis testing wascarried out with the help of the SPSS 25 statistical test tool, while the data usedwas a questionnaire that had been filled out by each consuming Sup Tunjang DwiSidomulyo restaurant,Lyrics district. The results of this study indicate that 1)product quality affects purchasing decisions, 2) location affects purchasingdecisions, 3) product quality affects consumer satisfaction through purchasingdecisions, 4) location affects consumer satisfaction through purchasing decisions,5) decisions affect consumer satisfaction through purchasing decisions. consumersatisfaction. Keywords: product quality, location, purchasing decisions, consumer satisfaction.

Effect Of Leverage And Firm Size On Company Value With Exchange Rate And Hedging Decision As Moderation Variable (Case Study On Nonfinancial Companies Listed On Indonesia Stock Exchange Period 2017-2018) Siswanto, Fira Majdina; Promalessy, Rika; Fitri, Fitri
International Journal of Economic, Business & Applications Vol. 6 No. 2 (2021): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.61

In general, the value of a company is a description of the condition of the company, whether it is in good condition or not. In this research, exchange rates and hedging are moderating variables for various variables that affect company value, namely leverage and firm size variables. The purpose of this research is to determine the effect of each variable on firm value in non-financial companies on the Indonesia Stock Exchange in 2017-2018. The sampling technique used was purposive sampling with the amount of 285 companies. The research hypothesis was tested by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results show that the exchange rate can moderate the leverage and firm size on firm value, hedging cannot moderate the leverage but can moderate the firm size on firm value.

Consumer Satisfaction using Medical Masks and Cloth Masks as Affected by Price Perceptions and Product Attributes in Tampan District of Pekanbaru City Sainatunnisak, Nurul; Alwie, Alvi Furwanti; Promalessy, Rika
International Journal of Economic, Business & Applications Vol. 7 No. 2 (2022): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.75

This study was conducted to determine the effect of price perceptions and product attributes of medical and cloth mask users on consumer satisfaction in the Tampan district of Pekanbaru city. This research employs quantitative methods and both primary and secondary data. This study's population included everyone in the Tampan sub-district. The snowball sampling method was used on a non-probability side, with each 100 respondents wearing medical and cloth masks. The results of this study indicate that price perception significantly affects consumer satisfaction when using medical masks and cloth masks in the Tampan district of Pekanbaru city. Product attributes have a significant effect on consumer satisfaction when using medical masks and cloth masks in the handsome district of Pekanbaru city. Price perception and product attributes simultaneously have a significant effect on consumer satisfaction when using medical masks and cloth masks in the Tampan district of Pekanbaru city.

EXPLORING ELECTRONIC WASTE RECYCLING INTENTIONS: THE ROLE OF ENVIRONMENTAL CONCERN, PERCEIVED BENEFIT AND ATTITUDE WITHIN THE TPB FRAMEWORK Promalessy, Rika; Saipul Hadi, T.; Furwanti Alwie, Alvi
Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Vol. 11 No. 1 (2025): JURNAL SELODANG MAYANG
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47521/selodangmayang.v11i1.454

This study examines the influence of environmental concern (EC) and perceived benefit (PB) on attitude (ATT) and intention to recycle e-waste in Indonesia using the Theory of Planned Behaviour framework. This study also examines the mediating role of attitude in the relationship between EC and PB on intention to recycle e-waste. Data were collected through an online survey of 270 respondents and analysed using the Structural Equation Modeling (SEM) PLS method. The results showed that EC directly and indirectly affects INT through ATT. Meanwhile, PB has no direct effect on intention to recycle e-waste, but significantly shapes ATT, which then acts as a full mediator in increasing recycling intention. These findings suggest that in the context of developing countries such as Indonesia, environmental concern factors are more influential than perceived benefits in encouraging e-waste recycling behaviour. Penelitian ini mengkaji pengaruh environmental concern (EC) dan perceived benefit PB) terhadap attitude (ATT) dan niat dalam mendaur ulang e-waste di Indonesia dengan menggunakan kerangka Theory of Planned Behavior. Studi ini juga menguji peran mediasi attitude dalam hubungan antara EC dan PB terhadap intention to recycle e-waste. Data dikumpulkan melalui survei online terhadap 270 responden dan dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa EC secara langsung dan tidak langsung memengaruhi INT melalui ATT. Sementara itu, PB tidak berpengaruh langsung terhadap intention to recycle e-waste, tetapi secara signifikan membentuk ATT, yang kemudian berperan sebagai mediator penuh dalam meningkatkan niat mendaur ulang. Temuan ini menunjukkan bahwa dalam konteks negara berkembang seperti Indonesia, faktor kepedulian lingkungan lebih berpengaruh dibanding manfaat yang dirasakan dalam mendorong perilaku daur ulang e-waste.

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