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All Journal Jurnal Manajemen Bisnis Eka Prasetya
Kiki Wulansari
Universitas Perjuangan Tasikmalaya
Humanities Economics, Econometrics & Finance

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The Effect Of Price Perception And Promotion On Consumer Satisfaction Of Gojek Online Transportation Service Users In The City Of Tasikmalaya Kiki Wulansari; Ari Arisman Ari Arisaman; Barin Barlian Barin Barlian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.247

Abstract

This study aims determine and analyze the effect price perception and promotion partially and simultaneously on consumer satisfaction at gojek online transportation user Tasikmalaya City. The method used in this reseach is quantitative method with a consumers survey approach with a sample of 100 respondents. Data collected in the form of data is carried out using a qustionnaire technique. Data analysis in this survey uses multiple regression analysis, correlation coefficient determination using SPSS software. The results of the survey that the price perception and promotion simultaneously and partially have a significant on consumer satisfaction.
Co-Authors Ari Arisman Barin Barlian