Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Community Empowerment
Ramon Ananda Paryontri
Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Arts Humanities Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Herb mocktail product innovation to improve the creative economy in Wilayut Village Ramon Ananda Paryontri; Lely Ika Mariyati; Safia Meilia Sari; Nur Azmi Widyastuti
Community Empowerment Vol 7 No 10 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7010

Abstract

Herb products have become people's daily consumption. However, herb products are often considered old-fashioned and conventional accompanied by poor packaging. This happens because of the lack of knowledge and skills of herb medicine business players in developing processed products, packaging, and marketing. The purpose of this activity is to increase the knowledge and skills of the PKK group in making the innovative "JAJEKUA" herb mocktail product and has good packaging. Meanwhile, branding socialization aims to make the target community have skills in product marketing to achieve stable sales in the long term. The method used is training with discussions, presentations, house-to-house assistance, and making videos of the herb medicine-making process. This activity provides great benefits as indicated by an increase in knowledge and skills in making mocktail "JAJEKUA" herb medicine products and the ability to package good products.
Application of a digital marketing system in the development of Batik Sari Kenongo MSMEs in Sari Rogo Village Lely Ika Mariyati; Ramon Ananda Paryontri; Bilqisth Nuruh Azizah
Community Empowerment Vol 7 No 11 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7014

Abstract

Covid-19 has an impact on the activities of Micro, Small and Medium Enterprises (MSMEs) in Sari Rogo Village, Sidoarjo District, Sidorajo Regency. MSMEs have existed in this village for a long time, particularly the well-known Batik Sari Kenongo product. The development of SMEs Batik Sari Kenongo had ceased following the Covid-19 pandemic. The traditional marketing system was responsible for the suspension of UMKM Batik Sari Kenongo's development and the rapid decline in sales. To increase sales, developing Batik Sari Kenongo products through digital media requires training and assistance. The method used in this program is training and assistance in making digital media to promote the products. As a result of this program, partners capable of putting digital media marketing strategies into practice, enabling a larger and better-informed public to access information about Sari Kenongo batik.
Co-Authors Bilqisth Nuruh Azizah Lely Ika Mariyati Nur Azmi Widyastuti Safia Meilia Sari