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All Journal Jurnal Mirai Management YUME : Journal of Management JPNM : Jurnal Pustaka Nusantara Multidisiplin Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Master Manajemen Journal Economic Excellence Ibnu Sina Jurnal Riset Multidisiplin Edukasi Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Nova Anggrainie
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Journal : YUME : Journal of Management

 1 
Pengaruh Kepercayaan, Persepsi Manfaat, Promosi, Fitur, Hedonic Motivation, Dan Gaya Hidup Terhadap Keputusan Penggunaan Shopeepay Chika Alfiana; Suryadi Harmanto; Nova Anggrainie
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.2710

Abstract

Abstrak Tujuan penelitian ini adalah menganalisis pengaruh kepercayaan, persepsi manfaat, promosi, fitur, hedonic motivation, dan gaya hidup terhadap keputusan penggunaan Shopeepay secara parsial dan simultan serta untuk mengetahui seberapa besar pengaruh kepercayaan, persepsi manfaat, promosi,  fitur, hedonic motivation, dan gaya hidup terhadap keputusan penggunaan Shopeepay. Data primer dalam penelitian merupakan responden pengguna E-Wallet Shopeepay yang dikumpulkan menggunakan instrumen kuesioner dengan jumlah 210 responden yang telah dilakukan uji instrument penelitian. Metode pengambilan sampel yaitu non probability sampling dengan teknik sampling purposive. Alat bantu pengujian menggunakan SPSS 25. Data dianalisis menggunakan metode  Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa variabel kepercayaan, persepsi manfaat, fitur dan gaya hidup berpengaruh terhadap keputusan penggunaan sedangkan variabel promosi dan hedonic motivation tidak berpengaruh terhadap keputusan penggunaan. Variabel kepercayaan, persepsi manfaat, promosi, fitur, hedonic motivation, dan gaya hidup berpengaruh secara simultan terhadap keputusan penggunaan. Besarnya pengaruh seluruh variabel terhadap keputusan penggunaan Shopeepay adalah 63,5%. Kata Kunci: fitur;  gaya hidup; hedonic motivation; kepercayaan; keputusan penggunaan. AbstractThe purpose of this study was to analyze the effect of trust, perceived usefulness, promotions, features, hedonic motivation, and lifestyle on the decision to use Shopeepay partially and simultaneously and to find out how much influence trust, perceived usefulness, promotions, features, hedonic motivations and their lifestyle for the decision to use Shopeepay. The primary data in this study were the respondents using the Shopeepay E-Wallet who were collected using a questionnaire instrument with a total of 210 respondents who had tested the research instrument. The sampling method is non-probability sampling with purposive sampling technique. The test equipment uses SPSS 25. Data analysis uses the Multiple Linear Regression method. The results showed that the variables of trust, perceived usefulness, features and lifestyle had an effect on the decision to use, while the variables of promotion and hedonic motivation had no effect on the decision to use. The variables of trust, perceived benefits, promotions, features, hedonic motivation, and lifestyle have a simultaneous effect on usage decisions. The magnitude of the influence of all variables on the decision to use Shopeepay is 63.5%. Keywords:   features; lifestyle; hedonic motivation; trust; decisions to use.
Faktor-Faktor yang Mempengaruhi Orang Tua dalam Pengambilan Keputusan Memilih Sekolah Dasar dan Menengah Pertama Swasta Gracia Di Lippo Karawaci Kabupaten Tangerang Muhammad Rezky Pratama; Nova Anggrainie
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3595

Abstract

Dalam suatu lingkup usaha dan bisnis, sekolah dapat dikatakan sebagai salah satu penyedia layanan jasa. Untuk meningkatkan mutu layanan jasanya sekolah banyak mempertimbangkan bebagai macam hal. Hal tersebut dilakukan agar orang tua tidak salah dalam memilih tempat untuk belajar dan ilmu yang disalurkan nantinya bermanfaat dan berguna. Tujuan penelitian ini adalah mengetahui faktor – faktor yang mempengaruhi orang tua dalam pengambilan keputusan memilih sekolah dasar dan menengah pertama swasta Gracia di Lippo Karawaci, Kabupaten Tangerang. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Regresi Linear Berganda, dan Uji Hipotesis. Data yang digunakan dalam penelitian ini menggunakan instrument kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 205 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik purposive sampling. Alat bantu pengujian yang digunakan adalah SPSS v.26. Hasil penelitian menunjukkan bahwa secara parsial kualitas pelayanan, biaya sekolah, lokasi sekolah, dan kepuasan pelanggan berpengaruh signifikan terhadap pengambilan keputusan dalam memilih sekolah swasta Gracia sedangkan, kualitas guru, fasilitas sekolah, budaya sekolah, dan keamanan sekolah tidak berpengaruh signifikan terhadap pengambilan keputusan dalam memilih sekolah swasta Gracia. Secara simultan atau bersama-sama kualitas pelayanan, kualitas guru, fasilitas sekolah, budaya sekolah, biaya sekolah, lokasi sekolah, keamanan sekolah, dan kepuasan pelanggan berpengaruh signifikan terhadap keputusan dalam memilih sekolah swasta Gracia. Kata Kunci: Kualitas Pelayanan, Biaya Sekolah, Lokasi Sekolah, Kepuasaan Pelanggan, Pengambilan Keputusan.AbstractIn a business and business sphere, schools can be said to be one of the service providers. To improve the quality of its services, schools consider many things. This is done so that parents are not wrong in choosing a place to learn and the knowledge distributed will be useful and useful. The purpose of this study is to find out the factors that affect parents in making decisions on choosing a private primary and secondary school Gracia in Lippo Karawaci, Tangerang Regency. The analysis method in this study uses quantitative primary data, the test stages carried out are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The data used in this study used questionnaire instruments, and valid data were collected by 205 respondents. The sampling method in this study was non probability sampling with purposive sampling technique. The test tool used is SPSS v.26. The results showed that Partially the quality of services, school fees, school location, and customer satisfaction had a significant effect on decision making in choosing Gracia private schools while, the quality of teachers, school facilities, school culture, and school safety did not have a significant effect on decision making in choosing Gracia private schools. Simultaneously or together the quality of service, quality of teachers, school facilities, school culture, tuition fees, school location, school safety, and customer satisfaction had a significant effect on the decision to choose a Gracia private school. Keywords: Service Quality, School Fees, School Location, Customer Satisfaction, Decision Making.
Pengaruh Kualitas Produk, Harga, Promosi, Brand Awareness, Brand Image dan Celebrity Endorser Terhadap Keputusan Pembelian Skincare Scarlett Whitening Ajeng Nada Nabilah; Nova Anggrainie
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3597

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, promosi, brand awareness, brand image, dan celebrity endorser terhadap keputusan pembelian Skincare Scarlett Whitening. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian dan ingin melakukan pembelian, serta masyarakat umum yang mengetahui keberadaan Skincare Scaarlett Whitening. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakaan data primer. Data primer tersebut diperoleh dari hasil kuesioner dengan jumlah sampel sebanyak 210 responden. Teknik pengambilan sampel pada penelitian ini menggunakan cara non-probability sampling dengan teknik purposive sampling. Teknik analisis data pada penelitian ini menggunakan analisis uji validasi, uji reliabilitas, uji normalitas, uji T, uji F, dan koefisien determinasi dengan bantuan software SPSS versi ke-25. Hasil penelitian menunjukan bahwa pengaruh promosi, brand image dan celebrity endorser memiliki pengaruh secara parsial terhadap keputusan pembelian Skincare Scarlett Whitening. Namun pengaruh kualitas produk, harga, dan brand awareness tidak memiliki pengaruh parsial terhadap keputusan pembelian Skincare Scarlett Whitening. Kemudian pengaruh kualitas produk, harga, promosi, brand awareness, brand image dan celebrity endorser berpengaruh secara simultan terhadap keputsan pembelian Skincare Scarlett Whitening. Kata Kunci: Brand Awareness, Brand Image, Celebrity Endorser, Harga, Kualitas ProdukAbstractThis research aims to analyze the influence of product quality, price, promotion, brand awareness, brand image, and celebrity endorser on the purchasing decision of Skincare Scarlett Whitening. The population in this research were consumers who had made a purchase and wanted to purchase, as well as the general public who knew the existence of Skincare Scarlett Whitening. The method used in this research is a quantitative method using primary data. The primary data was obtained from the results of a questionnaire with a total sample of 210 respondents. The sampling technique in this research used a non-probability sampling method with a purposive sampling technique. The data analysis technique in this research uses validation test analysis, reliability test, normality test, T-test, F-test, and determines coefficient with the help of the 25th version of SPSS software. The results showed that the influence of promotion, brand image, and celebrity endorsers had a partial effect on the purchase decision of Skincare Scarlett Whitening. However, the effect of product quality, price, and brand awareness do not have partially influence the purchasing decision of Skincare Scarlett Whitening. Then the effect of product quality, price, promotion, brand awareness, brand image, and celebrity endorser simultaneously affects the decision to purchase Skincare Scarlett Whitening.. Keywords: Brand Awarenes; Brand Image; Celebrity Endorse; Price, Product Quality
Co-Authors Ajeng Nada Nabilah Albert Natanael Siburian Anggi Fitri Elisah Astri Putri Maharani Chika Alfiana Christhe Graicelia Theresia Sarahutu David Galih Wijanarko Eka Apriliya Anjarny Saputry Izzan Fikrie Noerfaidin Lidya Putri Yuslestrali Marcellinus Ari Kurniawan Muhammad Rezky Pratama Rana Dzakira Suryadi Harmanto Tri Puji Handayani