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All Journal Jurnal Manajemen Teori dan Terapan International Journal of Social Science and Business
Ni Ketut Wiwiek Agustina
Politeknik Pariwisata Bali, Badung, Indonesia
Decision Sciences, Operations Research & Management Education Social Sciences

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Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth Ida Ayu Kusuma Dewi; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35708

Abstract

Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests. Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used social media and had never visited Melasti Beach tourist attractions. The data collection technique uses a questionnaire. This research uses SmartPLS 4 to test the validity, reliability, and various tests. Findings: As a result of the study, it is found that digital content marketing has a positive effect on visiting interest, digital content marketing has a positive effect on social word of mouth, social word of mouth has a positive effect on visiting interest, and social word of mouth mediates digital content marketing on visiting interest. Originality: The development of digitalization has led to new ways for tourists to look for references through social word of mouth on social media. This research topic becomes very important for marketers considering that the application of content marketing strategies presents social word of mouth on social media. This is important, especially for a tourist attraction, to generate interest in visiting. Practical/Policy implication: Identification of social word of mouth on social media can be used as a benchmark in mediating digital content marketing and visiting interest. The results of this study have implications for the tourist attraction of Melasti Beach to create interesting content.
The Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier Dewa Ayu Abhinandati Prajna Pratisthita; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35715

Abstract

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sample of 400 respondents who had used Citilink airline from I Gusti Ngurah Rai Airport. Data collection techniques are carried out by distributing online questionnaires using a Likert Scale points 1 to 5, which have been analyzed using SmartPLS 4 through the measurement model test (outer model), and structural model test (inner model). Findings: The findings show that brand positioning has a positive effect on the repurchase intention of consumers of a low-cost carrier, brand image has a positive effect on the repurchase intention of consumers low-cost carrier, and the perceived price has a positive effect on the repurchase intention of consumers low-cost carrier. Originality: This research adds dimensions to the variables of brand positioning, brand image, and perceived price and combines them to determine their effect on the repurchase intention of Indonesian low-cost airlines. Practical/Policy Implications: Identifying the results of the variable brand positioning, brand image, and perceived price can measure repurchase intention for low-cost carrier consumers. This study provides low-cost carriers that the right brand positioning strategy, positive image, and price can create a consumer repurchase intention.
The Influence of Risk Perception on Visit Decision to Tourism Village: The Mediating Role of Tourist Motivation Ketut Alit Ari Antari; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.49853

Abstract

Community Tourism Village remains a favorite choice to visit despite the various risks threaten during the COVID-19 pandemic. This study aims to analyze the role of tourist motivation in mediating the influence of risk perceptions on visit decisions to Penglipuran Tourism Village, which still has a high number of tourist visits during the pandemic. The population in this study were domestic tourists, with a total sample of 400 obtained using the purposive sampling technique. The data analysis technique uses SmartPLS 4 by testing the validity, reliability, and mediating effect test on the research data. The results of the research data analysis show influence from each variable, with 47.0% of the variance of tourist motivation determined by risk perception, and 58.2% of the variance in visiting decisions was determined by risk perception and tourist motivation. Thus, tourist motivation positively and significantly mediates the risk perception in visiting decisions. This research can help tourism village managers and the government prepare and improve the services and facilities provided to become healthy, safe, and low-risk COVID-19 tourist destinations.
The Effect of Travel Experience, Destination Image, and Destination Trust on Revisit Intention at Ubud Monkey Forest Natasha Valentine Trius; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.50231

Abstract

Destination images from traveler ratings may rank differently from person to person. That is why a destination must maintain its image. The aim of this study is to investigate the influence of travel experience, destination image, and destination trust on the intention to revisit Monkey Forest Ubud in Bali, Indonesia. The subject of the research is tourists who have visited Ubud Monkey Forest, Bali. The type of research used is quantitative associative research. Simple random sampling was used a as sampling technique where as many as 400 respondents were selected with the Taro Yamane formula. Data collection using a questionnaire was tested and analyzed by SmartPLS 3 with a measurement model test (outer model), and a structural model test (inner model). This research combines the three constructs to determine their effect on revisit intentions and adds control variables, namely age, and gender. The results of this research indicate that the travel experience has a significant and positive effect on revisit intention, destination image has a significant and positive effect on revisit intention, and destination trust has a significant and positive effect on revisit intention. This research examines the revisit intention of domestic tourists only, further research can develop the research by examining both domestic and international tourists.
Co-Authors Dewa Ayu Abhinandati Prajna Pratisthita Ida Ayu Kusuma Dewi Ketut Alit Ari Antari Natasha Valentine Trius Putu Gde Arie Yudhistira