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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Aplikasi Bisnis Jurnal Analisis Bisnis Ekonomi MABIS: Manajemen dan Bisnis Proceeding of Conference on Islamic Management, Accounting, and Economics Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Asian Journal of Community Services (AJCS) Mutiara: Jurnal Penelitian dan Karya Ilmiah Master Manajemen Epsilon : Journal of Management (EJoM) Jurnal Analisis Bisnis Ekonomi
Murwanto Sigit, Murwanto
Management Program, Faculty Of Economics, Universitas Islam Indonesia
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The influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention in Somethinc Products at Shopee Khanza Zhafira, Ades; Sigit, Murwanto
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

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Abstract

The large number of internet users supports the increase in electronic commerce or ecommerce in Indonesia. One of the e-commerce that has many enthusiasts and dominates the market in Indonesia is Shopee. The purpose of this research is to examine the impact of discount framing on purchase intention which is mediated by brand reputation and brand image. Data collection in this study was carried out using the Google form and questionnaires distributed online. The methodology applied uses a quantitative approach with a purposive sampling technique. Researchers conducted a quantitative study with 170 samples of valid data obtained from respondents in Indonesia who are Shopee e-commerce users. Data management uses SPSS and PLSSEM (smartPLS) applications. The variables used in this research are discount framing, brand reputation, brand image, and purchase intention. The results of this study state that discount framing has a positive influence towards brand reputation and brand image on Purchase Intention in Somethinc Products at Shopee.
Marketing Strategy Analysis To Increase Visitors To Solo Paragon Lifestyle Mall Bita Veny Pratiwi; Sigit, Murwanto
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Solo, an important economic center in Central Java, is experiencing rapid growth, especially in the trade and services sector. Solo Paragon Lifestyle Mall, as a leading shopping center, needs an effective marketing strategy to compete. Through events and promotions, the mall can attract visitors to come to Solo Paragon so as to generate a crowd that will bring buyers for tenants and improve the brand image of Solo Paragon Lifestyle Mall. In this study, the author aims to analyze marketing strategies to increase Solo Paragon Lifestyle Mall visitors. The method that the author uses is qualitative with data collection techniques of in-depth observation and internship participation action. The intended unit of analysis in this research is the Marketing Communication team at Solo Paragon Lifestyle Mall. The unit of analysis that will be studied is the 4P marketing strategy mix (Product, Price, Place, Promotion) carried out by the Marketing Communication team to increase visitors at Solo Paragon Lifestyle Mall. In addition, it is also a SWOT analysis to find out the advantages and disadvantages of Solo Paragon Lifestyle Mall.
Pengaruh Pemasaran Media Sosial Instagram Dan Electronic Word Of Mouth Terhadap Minat Beli: Studi Pada Teh Pucuk Harum Di Indonesia Dimas Bayu Anggoro; Murwanto Sigit
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.249

Abstract

This Research deals with the effect of exposure to Instagram social media advertising, Electronic world of Mouth on buying interest in TehPucuk Harum products. The purpose of this study is to determine the influence between the variables studied such as social media instagram, Electronic world of Mouth, and purchase intention. This research was conducted quantitatively and used a questionnaire as a data collection method. The population was 125 respondents and the research sample used was 125 respondents. The selected population is an Instagram social media user who is a follower of @pucukharumid, as well as a minimum age of 18 years which by law has been declared as the age of legal capacity, and respondents must have seen advertising content for the Teh Pucuk Harum product on Instagram social media. Then sampling using convenience sampling. The techniques in quantitative analysis used in this study are t test, F test, and multiple regression analysis. The results of this study indicate that there is a positive influence between Instagram social media on buying interest, Electronic World of Mouth, has a positive influence with buying interest. The results of this study are expected to help advertisers to find out some of the factors that influence buying interest in Teh Pucuk Harum products on Instagram social media, so that Instagram social media users can have buying interest in Teh Pucuk Harum products.
Pengaruh Etika Bisnis Islam dalam Meningkatkan Kepuasan Konsumen terhadap Produk PT Paragon Technology and Innovation Hafidz Khan; Murwanto Sigit
Epsilon Journal of Management Vol. 2 No. 1 (2024): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i1.86

Abstract

Rapid developments in the business world pose challenges and risks for business people to remain competitive and maintain company continuity. In an effort to win competition, maintain market share and capture existing markets, companies must be able to adapt their business strategies considering the ever-changing environment. High quality products or services play a key role in shaping consumer satisfaction. The higher the quality of the product or service provided, the higher the consumer satisfaction, which in turn provides profits for the company. One element that influences consumer satisfaction is business ethics. Business ethics provide incentives for consumers to form strong bonds with companies. This study aims to analyse the effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products. The research approach uses the survey method. The sample in this study were 97 consumers who have used PT Paragon Technology and Innovation products. The sampling method used is the incidental sampling method. Primary data in this study are the results of respondents' answers. The data collection method in this study used a questionnaire. Data analysis using simple regression analysis tools. The results showed that there was an effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products.
GREEN MARKETING TERHADAP MINAT BELI PADA PELANGGAN NAAVAGREEN NATURAL SKIN CARE YOGYAKARTA Sigit, Murwanto
Jurnal Analisis Bisnis Ekonomi Vol 14 No 1 (2016)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sub green marketing yang berupa eco-brand,eco labeling,iklan lingkungan dan eco brand terhadap minat beli pada pelanggan Naavagreen Natural Skin Care Yogyakart. Jenis penelitian ini adalah survei dengan menggunakan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh pelanggan yang mengetahui produk Naavagreen Natural Skin Care. Metode pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 180 orang. Data dikumpulkan dengan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian ini menunjukkan bahwa:(1) terdapat pengaruh positif dan signifi kan sub green marketing yang berupa eco-brand terhadap minat beli pada pelanggan Naavagreen Natural Skin Care Yogyakarta, hal ini dibuktikan dengan nilai t hitung>t tabel (4,159>1,969), signifi kansi 0,000<0,05, dan koefi sien regresi mempunyai nilai positif sebesar 0,326; (2) terdapat pengaruh positif dan signifi kan sub green marketing yang berupa eco-labelling terhadap minat beli pada pelanggan Naavagreen Natural Skin Care Yogyakarta, hal ini dibuktikan nilai t hitung>t tabel (4,652>1,969), signifi kansi 0,000<0,05, dan koefi sien regresi mempunyai nilai positif sebesar 0,547; (3) terdapat pengaruh positif dan signifi kan sub green marketing yang berupa iklan lingkungan terhadap minat beli pada pelanggan Naavagreen Natural Skin Care Yogyakarta, hal ini dibuktikan nilai t hitung>t tabel (4,532>1,969), signifi kansi 0,000<0,05, dan koefi sien regresi mempunyai nilai positif sebesar 0,678; dan (4) terdapat pengaruh positif dan signifi kan sub green marketing yang berupa eco-labelling, eco-labelling, dan iklan lingkungan terhadap minat beli pada pelanggan Naavagreen Natural Skin Care Yogyakarta, hal ini dibuktikan dengan nilai F hitung > F tabel (41,443>2,64) dengan nilai signifi kansi 0,000<0,05.
Co-Authors Andriyastuti Suratman Arief Darmawan Bagus Panuntun Bita Veny Pratiwi Dimas Bayu Anggoro Hafidz Khan Handrio Adhi Pradana Kartini Kartini Khanza Zhafira, Ades Muhammad Bakr Muhlison Naya Nurfadillah Novita Adiba Rahman Riza Hersiwi Nugraheni Syifaus Salsabila