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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of Industrial Engineering Management Journal of Information Systems and Informatics
Bambang Suratno, Bambang
Jurusan Teknik Industri, Fakultas Teknologi Industri, Universitas Islam Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering

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Analysis of Travel Agent Online Marketing Strategies on Social Media Content Using Sentiment Analysis and Social Network Analysis Isya', Ana Diyanti Khoirul; Suratno, Bambang; Azzam, Abdullah
Journal of Information System and Informatics Vol 5 No 4 (2023): Journal of Information Systems and Informatics
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v5i4.630

Abstract

The growth and development of the internet users have given Indonesia an opportunity to develop internet-based services, such as online travel agents (OTA). Along with this OTA development, conventional travel agents were declining. Many conventional travel agents have decided to switch to online travel agents. The emergence of new OTAs has also made OTAs competition more challenging. Thus, a lesson learned from the market leader OTA is expected to help new OTAs surviving the competition. This research uses the sentiment analysis method to understand consumers' perceptions towards OTA and uses the social network analysis method to recognize actors who play significant roles in the travel agent business network. Lastly, the marketing strategies of the major and well-known OTAs perceived by online consumers was analyzed. Using the data collected from three major OTAs social media network (i.e., Traveloka, Tiket, and Booking), it was found that the general impression of consumers towards OTA is a positive sentiment. Furthermore, each key actor for each OTAs can be recognized. Lastly, marketing strategies can be proposed, namely by providing the complete product offerings, provide competitive price, creating special promos for consumers, promotion to be carried out on all social media using Bahasa Indonesia, and make the products offered available throughout Indonesia and can be used by everyone, especially travelers.
A BUSINESS PROCESS MODEL REDESIGN METHOD LEVERAGING DESIGN THINKING: FRAMEWORK DEVELOPMENT AND CASE STUDY APPLICATION Suratno, Bambang; Putra, Daffa Dienata Satria Eka
Journal of Industrial Engineering Management Vol 10, No 1 (2025): Journal of Industrial Engineering and Management
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v10i1.1907

Abstract

The rapid evolution of information technology has significantly influenced the redesign of business processes to enhance efficiency and effectiveness. The adoption of information systems may necessitate the redesigned business process of a company. This study explores the integration of design thinking methodologies with BPI framework to design a structured design thinking method for business process redesign. The proposed method emphasizes customer-centric design principles and employs root cause analysis, value-added analysis, Business Process Modeling Notation (BPMN), and flow analysis in different phases. To validate the method, a demonstration using a case study of a redesigned recruitment business process in a talent acquisition division of a company was conducted. The results are that using the method can identify critical weaknesses in the company's existing business process (As-Is), such as inefficiencies in internal hiring, prolonged recruitment cycles, and lack of integration in approval and selection management systems. The proposed process model (To-Be) was designed by separating sourcing from hiring workflows and leveraging integrated Applicant Tracking Systems (ATS) with Human Resources Information Systems (HRIS). Evaluations of the redesigned process through flow analysis and simulation revealed significant efficiency gains: cycle time was reduced by 91.46%, cost reduced by 7.95%, and substantial improvements in average and maximum process times. These findings highlight the potential of combining design thinking with process modeling to enhance organizational workflows and meet dynamic industry demands.
A BUSINESS PROCESS MODEL REDESIGN METHOD LEVERAGING DESIGN THINKING: FRAMEWORK DEVELOPMENT AND CASE STUDY APPLICATION Suratno, Bambang; Eka Putra, Daffa Dienata Satria
Journal of Industrial Engineering Management Vol 10, No 1 (2025): Vol 10, No 1 (2025): Journal of Industrial Engineering and Management
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v10i1.1497

Abstract

The rapid evolution of information technology has significantly influenced the redesign of business processes to enhance efficiency and effectiveness. The adoption of information systems may necessitate the redesigned business process of a company. This study explores the integration of design thinking methodologies with BPI framework to design a structured design thinking method for business process redesign. The proposed method emphasizes customer-centric design principles and employs root cause analysis, value-added analysis, Business Process Modeling Notation (BPMN), and flow analysis in different phases. To validate the method, a demonstration using a case study of a redesigned recruitment business process in a talent acquisition division of a company was conducted. The results are that using the method can identify critical weaknesses in the company's existing business process (As-Is), such as inefficiencies in internal hiring, prolonged recruitment cycles, and lack of integration in approval and selection management systems. The proposed process model (To-Be) was designed by separating sourcing from hiring workflows and leveraging integrated Applicant Tracking Systems (ATS) with Human Resources Information Systems (HRIS). Evaluations of the redesigned process through flow analysis and simulation revealed significant efficiency gains: cycle time was reduced by 91.46%, cost reduced by 7.95%, and substantial improvements in average and maximum process times. These findings highlight the potential of combining design thinking with process modeling to enhance organizational workflows and meet dynamic industry demands
Co-Authors Abdullah Azzam Eka Putra, Daffa Dienata Satria Isya', Ana Diyanti Khoirul Putra, Daffa Dienata Satria Eka