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All Journal Jurnal Bina Bangsa Ekonomika Proceeding of The International Conference on Economics and Business
Pantun Harianja
Universitas Pembangunan Panca Budi
Economics, Econometrics & Finance

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THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION Pantun Harianja; Fuji Rahmadi; Rusiadi Rusiadi; Ade Novalina; Bhaktiar Efendi; Lia Nazliaan Nasution; Suhendi Suhendi; Diwayana Putri Nasution
Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.182

Abstract

Destination study that is for the role of brand image in mediate amenity to satisfaction tourists in Bukit Lawang . Method analysis by year first in study this use approach SEM (Structural Equation Modelling) . Research results show that 1) By straight a minute have influence positive and significant to brand image on Bukit Lawang . 2) In straight a minute have influence positive and significant to tourist satisfaction at Bukit Lawang . 3) In no direct brand image has role significant in mediate a minute to tourist satisfaction at Bukit Lawang .
OPTIMALISASI POTENSI EKONOMI WISATA ALAM DATUK MELALUI INOVASI DISPORABUDPAR DI KECAMATAN SEI SUKA KABUPATEN BATU BARA Diwayana Putri Nasution; Suhendi Suhendi; Pantun Harianja; Lia Nazliana Nasution; Rusiadi Rusiadi; Bakhtiar Efendi
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.512

Abstract

This study aims to analyze the improvement of the welfare of the people of Sei Suka District, Batu Bara Regency, through the tourism sector. There are research variables as dependent variables, namely welfare, and there are five independent variables, namely Management, Strategy, Resources, Tourism and Infrastructure. This study used primary data by observing and distributing questionnaires directly to the field. The data analysis model in this study uses SWOT analysis and Multiple Linear Regression method. The partial test results showed that all independent variables had a positive and significant effect on people's welfare. Simultaneously, the results of the study show that Management, Strategy, Resources, Tourism and Infrastructure simultaneously have a significant effect on the welfare of the community in Sei Suka District, Coal Regency
Co-Authors Ade Novalina Bakhtiar Efendi Bhaktiar Efendi Diwayana Putri Nasution Fuji Rahmadi Lia Nazliaan Nasution Lia Nazliana Nasution Suhendi Suhendi