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All Journal Jurnal Ekonomi Proceeding of The International Conference on Economics and Business
Yosi Arianti
Sriwijaya University
Economics, Econometrics & Finance

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STRATEGIES FOR INCREASING TOURIST VISITS TO AIR BETUNG BERSERI IN SUMBER RAHAYU VILLAGE, RAMBANG SUB-DISTRICT, MUARA ENIM DISTRICT, SOUTH SUMATRA DURING THE PANDEMIC Randi Randi; Yulasteriyani Yulasteriyani; Rizki Goffar Ismail; Yosi Arianti
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.191

Abstract

Businesses run by actors in the village still have many problems such as marketing and poor facilities to tourist attractions. Air Betung Berseri tourism is located in Sumber Rahayu Village, Rambang District, Muara Enim Regency. This research focuses on Increasing the Visit of Air Betung Berseri Tourism in Sumber Rahayu Village, Rambang District, Muara Enim Regency, South Sumatra. Air Betung Berseri tourism is a superior product of Sumber Rahayu village. However, the number of visitors is only crowded at certain times. This is what causes the number of visitors to decrease day by day. The results of this research are active and social networking. The object studied here is Air Betung Berseri Tourism which is driven by actors. The actor is the manager of Air Betung Berseri Tourism. Researchers see that the strategy that must be done is to actively promote to social media and utilize the social network owned by each actor or manager of Air Betung Berseri Tourism. The research method used is qualitative research.
EFFORTS TO DEVELOP THE ECONOMY OF BUMDES PRODUCTS ARE VIBRANT IN THE SERIES OF SUMBER RAHAYU VILLAGE THROUGH THE CELEBGRAM ENDORSEMENT SYSTEM AS A SOCIAL MEDIA PROMOTION Randi Randi; Yulasteriyani Yulasteriyani; Rizki Goffar Ismail; Yosi Arianti
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber Rahayu Village, Rambang District, Muara Enim Regency. Sumber Rahayu Village in history is a critical forest area and is filled with weeds. In 1981, according to President Soeharto's instructions on transmigration, the land was cultivated and began to be inaugurated by the Governor of South Sumatra in 1982. The main problem that arises in BUMDes Semarak Berseri Sumber Rahayu Village based on an initial survey by researchers is the ineffective marketing of BUMDes products, causing BUMDes to be difficult to develop. So that the focus of this research is how to develop the economy of BUMDes products in the series of Sumber Rahayu Village through the Celebgram Endorsement System as a Social Media Promotion. The results of this study are Efforts to Develop the Economy of BUMDes Products Vibrant in Sumber Rahayu Village Through the Celebgram Endorsement System as Social Media Promotion through Community Participation, Government as a Support System, Marketing Innovation through endorsements, Good planning. The research method used is qualitative research.
Co-Authors Randi Randi Randi, Randi Rizki Goffar Ismail Yulasteriyani Yulasteriyani