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All Journal Jurnal AbdiMas Nusa Mandiri Proceeding of The International Conference on Economics and Business
Randi Randi
Sriwijaya University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Mathematics Physics Social Sciences Other

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STRATEGIES FOR INCREASING TOURIST VISITS TO AIR BETUNG BERSERI IN SUMBER RAHAYU VILLAGE, RAMBANG SUB-DISTRICT, MUARA ENIM DISTRICT, SOUTH SUMATRA DURING THE PANDEMIC Randi Randi; Yulasteriyani Yulasteriyani; Rizki Goffar Ismail; Yosi Arianti
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.191

Abstract

Businesses run by actors in the village still have many problems such as marketing and poor facilities to tourist attractions. Air Betung Berseri tourism is located in Sumber Rahayu Village, Rambang District, Muara Enim Regency. This research focuses on Increasing the Visit of Air Betung Berseri Tourism in Sumber Rahayu Village, Rambang District, Muara Enim Regency, South Sumatra. Air Betung Berseri tourism is a superior product of Sumber Rahayu village. However, the number of visitors is only crowded at certain times. This is what causes the number of visitors to decrease day by day. The results of this research are active and social networking. The object studied here is Air Betung Berseri Tourism which is driven by actors. The actor is the manager of Air Betung Berseri Tourism. Researchers see that the strategy that must be done is to actively promote to social media and utilize the social network owned by each actor or manager of Air Betung Berseri Tourism. The research method used is qualitative research.
GIZI DAN BUDAYA: EDUKASI PANGAN LOKAL BERBASIS MASYARAKAT DALAM KARANG ASAM FESTIVAL KABUPATEN MUARA ENIM Decka Pratama Putra; Mery Yanti; Randi Randi; Tresno Tresno; Vieronica Varbi Sununianti; Istiqoma Istiqoma; Ghina Reftantia
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.8226

Abstract

The shift in community consumption patterns toward fast food has led to a decline in the utilization of nutritious local foods. This community service activity aims to provide nutrition education based on a cultural festival to improve nutritional knowledge and increase public interest in consuming healthy local foods in Karang Asam Village, Muara Enim Regency. Academically, this activity contributes to the development of a community service method based on community-based participatory research (CBPR) that integrates aspects of health, culture, and community participation. The method employed a participatory approach with a cultural strategy through the annual Karang Asam Festival (KAF). The intervention was implemented through a Nutrition Education Zone and a Healthy Local Food Innovation Competition involving junior high school students. The evaluation was conducted using a pre-test and post-test design. The results indicate an increase in public interest in consuming healthy local foods, as well as greater awareness of the importance of preserving local food culture. These findings suggest that cultural festivals can serve as an effective medium for nutrition education.
Co-Authors Decka Pratama Putra Ghina Reftantia Istiqoma Istiqoma Mery Yanti Rizki Goffar Ismail Tresno Tresno Vieronica Varbi Sununianti Yosi Arianti Yulasteriyani Yulasteriyani