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Ghrina Zikran
Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Sustainable Use of the Sharing Economic Platform in Improving Quality of Service and Trust in Aceh, Indonesia Nurma Sari; Wirdah Irawati; Fathurrahman Anwar; Ghrina Zikran; Syafira Amanda
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1940

Abstract

Economics is a crucial research topic because in the future the economy may be one way to support the economy. The objective of this study is to analyze the variables that affect the use of economic platforms that share primary data sources. The data was obtained through a questionnaire of 144 respondents, the data were then subjected to a multiple regression analysis. The findings revealed that one of the three exogenous variables, namely brand image did not affect creation, while service quality and trust had a strong and significant impact. Simultaneously shows significant outcome on the shared use of the platform economy. Quality makes the biggest contribution to influencing, so optimizing the implementation of quality and trust will help the development of the platform without harming users.
Co-Authors Fathurrahman Anwar Nurma Sari Syafira Amanda Wirdah Irawati