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Indira Silvianita
Fakultas Ekonomi dan Bisnis Universitas Mulawarman
Economics, Econometrics & Finance

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Analisis segmentasi, target dan posisi pasar produk gadai (rahn) pada bank kaltimtara syariah kota samarinda Indira Silvianita; Rahmawati Rahmawati; Robiansyah Robiansyah
Jurnal Ilmu Ekonomi Mulawarman (JIEM) Vol 4, No 3 (2019): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jiem.v4i3.5694

Abstract

Analysis of Segmentation, Target and Position of Pawn Product Market (rahn) at Bankaltim Syariah of Samarinda City under the guidance of Dr. Hj. Rahmawati, S.E., MM and Mr. Robiansyah, S.E., M. Sc.The purpose of this study was to determine the analysis of the marketing strategy of pawn products (rahn) with the STP method (Segmentation, Target and Position) at the Bankaltim Syariah Branch of Samarinda City.This study used cluster analysis tools and was also assisted by computerized statistical product and service solutions (SPSS) program version 22.0. The type of data used is Primary Data and Secondary Data contained in Bankaltim Syariah Branch of Kota Samarinda.
Co-Authors Rahmawati Rahmawati Robiansyah, Robiansyah