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All Journal Advances in Global Economics and Business Journal
Jimoh Adams Lukman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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E-Payment Transaction and Consumer Behaviour: A Study of Touch 'n Go e-Wallet During The COVID-19 Pandemic in Malaysia Varieya Boon; Vishalini Devi A/P Sager; Umayrah Binti Amir Razif Arief; Vikniswaran A/L Hari Raman; Jimoh Adams Lukman; Yee Huei Lok
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

The COVID-19 pandemic changed the way people do things and reframed the buyer perceptions. Malaysians have been urged to utilize e-Wallets instead of paper money in their daily transactions as a precautionary measure against health threats. Previously, Malaysians perceived e-Wallets as inconvenient and pointless. With the implementation of MCO (Movement Control Order), CMCO (Conditional Movement Control Order) and RMCO (Recovery Movement Control Order) by the government to stop the spreading of the COVID-19 virus, Malaysia started unlocking the e-Wallet emerged as a new normal for consumers. This study aims to examine the consumers' behaviour regarding the use of Touch 'n Go e-Wallet during the COVID-19 pandemic in Malaysia. The study employed a quantitative method of research while a questionnaire is used to elicit information from the respondents. This survey is expected to be completed by a total of 150 respondents through an online survey form, which is on the Google Form. The results are expected to provide insight into the users’ preferences and satisfaction with Touch 'n Go e-Wallet. Keywords: Consumer behaviour, Consumer satisfaction, e-Payment transaction, e-Wallet, COVID-19 pandemic, Malaysia.
A Study of Purchase Intention on Apple Products Wafa’a Bajunid Binti Sheikh Abdullah; Wang Jingbin; Wang Junhan; Wang Jingsong; Teoh Kok Ban; Jimoh Adams Lukman
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Apple Inc. is one of the leading brands in the enormous technology device market. The company experienced a decline in sales during the pandemic and still survived to rose again as pandemic restrictions eased. This paper examines how five key factors, namely perceived product quality, perceived price affordability, perceived ease of access, brand awareness and brand loyalty, lead to Apple’s customer purchase intention. The study employed an exploratory research design that helped us connect ideas to understand the groundwork of our analysis. The methods of data collection in this study are internet sources and structured questionnaires. There are 150 respondents who participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. The findings of the study will provide new insights and contribute to customer behaviour that correlates with purchase intention. Besides that, some recommendations for Apple's improvement can be obtained through the findings of this study as well.
Co-Authors Teoh Kok Ban Umayrah Binti Amir Razif Arief Varieya Boon Vikniswaran A/L Hari Raman Vishalini Devi A/P Sager Wafa’a Bajunid Binti Sheikh Abdullah Wang Jingbin Wang Jingsong Wang Junhan Yee Huei Lok