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All Journal Advances in Global Economics and Business Journal
Yee Huei Lok
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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E-Payment Transaction and Consumer Behaviour: A Study of Touch 'n Go e-Wallet During The COVID-19 Pandemic in Malaysia Varieya Boon; Vishalini Devi A/P Sager; Umayrah Binti Amir Razif Arief; Vikniswaran A/L Hari Raman; Jimoh Adams Lukman; Yee Huei Lok
Advances in Global Economics and Business Journal Vol. 3 No. 2 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

The COVID-19 pandemic changed the way people do things and reframed the buyer perceptions. Malaysians have been urged to utilize e-Wallets instead of paper money in their daily transactions as a precautionary measure against health threats. Previously, Malaysians perceived e-Wallets as inconvenient and pointless. With the implementation of MCO (Movement Control Order), CMCO (Conditional Movement Control Order) and RMCO (Recovery Movement Control Order) by the government to stop the spreading of the COVID-19 virus, Malaysia started unlocking the e-Wallet emerged as a new normal for consumers. This study aims to examine the consumers' behaviour regarding the use of Touch 'n Go e-Wallet during the COVID-19 pandemic in Malaysia. The study employed a quantitative method of research while a questionnaire is used to elicit information from the respondents. This survey is expected to be completed by a total of 150 respondents through an online survey form, which is on the Google Form. The results are expected to provide insight into the users’ preferences and satisfaction with Touch 'n Go e-Wallet. Keywords: Consumer behaviour, Consumer satisfaction, e-Payment transaction, e-Wallet, COVID-19 pandemic, Malaysia.
Study of Lazada in Malaysia Reveals the Impact of Social Media Marketing, Brand Trust, And Brand Loyalty on Consumers' Intention to Buy Intan Nur Nisa; Yee Huei Lok; Rosmelisa Yusof; Intan Nur Syaimaa Binti Mohd Bakri; Iskandar Aliff; Ivy Teoh Ai Wei; Pradhipta Hadyan Mahatmaputra; Dian Nanda Septi Nurawalya; Sachin; Rochana M B
Advances in Global Economics and Business Journal Vol. 4 No. 1 (2023): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Lazada Group, which was founded in 2012, is the top online shopping platform in Southeast Asia. During the Covid-19 outbreak, a lot of people have switched to electronic purchasing. Online buying is therefore anticipated to become commonplace in the post-pandemic economy. In Malaysia, Lazada seizes the chance and gains market share. This study intends to investigate if social media marketing, brand trust, and brand loyalty can affect Malaysian Lazada users' purchasing intentions. The information was gathered from 150 Lazada users who joined in the online survey through a google form. The results demonstrate social media marketing, brand trust, and brand loyalty influence Lazada users' purchasing intentions. Thus, this study focused on reference and in-intensity understanding of its correlations and a long-term relationship with its customers.
Co-Authors Dian Nanda Septi Nurawalya Intan Nur Nisa Intan Nur Syaimaa Binti Mohd Bakri Iskandar Aliff Ivy Teoh Ai Wei Jimoh Adams Lukman Pradhipta Hadyan Mahatmaputra Rochana M B Rosmelisa Yusof Sachin Umayrah Binti Amir Razif Arief Varieya Boon Vikniswaran A/L Hari Raman Vishalini Devi A/P Sager